The Transformation And Upgrading Plan Of Yuanzhou Leisure Clothing Industry Cluster Was Issued

Since the reform and opening up, the government of Yuanzhou Town has promoted the development of the leisure clothing industry through investment promotion measures such as "taking the outside with the inside". The clothing enterprises in Yuanzhou Town have grown from a small processing workshop step by step with the courage to think and do. Today, there are about 1200 clothing production and supporting enterprises such as garment making and surface materials, printing and dyeing, embroidery, etc; Various products produced in 2011 Casual Wear 150 million pieces (sets), with an annual output value of 4.65 billion yuan, accounting for 53% of the total industrial output value of the town; There are more than 100000 employees, accounting for 63% of the working population. Yuanzhou Town was officially approved as the "Specialized Town of Clothing Technology Innovation in Guangdong Province" in 2005, and the "Famous Town of Leisure Clothing in China" by China Textile Industry Association and China Garment Association in 2009. As the pillar industry of Yuanzhou Town, the leisure clothing industry is booming at an astonishing speed.

1、 Cluster characteristics

（1） Transfer cluster

Yuanzhou is close to Dongguan and Guangzhou. Dongguan Humen Garments, Dayang Woolen Weaving and Garment Enterprises have migrated in the wave of regional industrial transfer. The vertical integration strategy of Guangzhou clothing and cloth market wholesalers extending to the front of the industrial chain has made the industrial cluster of Yuanzhou grow rapidly and develop rapidly, forming a symbiotic and complementary relationship with the surrounding clothing industry chain, It is a typical product of industrial transfer.

（2） Latecomer cluster

Under the international financial crisis and the international textile trade war, China's textile and clothing industry has entered the severe winter, many garment industry clusters have turned to the domestic market, and international and domestic competition has intensified. In addition, the textile and clothing industry clusters, which mainly focus on low-end processing of small and medium-sized enterprises, accumulated over the years, have low risk resistance ability, which makes it difficult to withstand the financial crisis and international trade war, Many small and medium-sized enterprises went bankrupt. However, the clothing industry cluster in Yuanzhou is a transfer cluster in neighboring areas, which has the advantage of backwardness. Clothing technology, sewage treatment, modern logistics and other elements can be put together, and can directly move towards the high value-added links at both ends of the smile curve.

（3） Linkage cluster

Due to leisure in Yuanzhou Clothing industry The shifting and latecomer nature of clusters is at the right time for the adjustment and upgrading of China's industrial structure. Together with the surrounding cities of Dongguan and Guangzhou, they have formed the joint force for the transformation and upgrading of advantageous traditional industries. The advantage of industrial clusters is that a large number of enterprises gather together. When the surrounding industrial clusters form a regional industrial system, establishing a close network of division and cooperation is the key to the sustainable development of the industry.

2、 Existing problems

（1） Lack of core large enterprises

The clothing industry in Yuanzhou Town is dominated by small and medium-sized enterprises. The cultural quality of managers is low, the awareness of modern science and technology is not strong, the corporate culture is lack of characteristics, and the corporate management concept is backward. The overall scale of leisure clothing industry cluster in Yuanzhou Town is large, and the single scale is small. Therefore, actively cultivating the growth of small and medium-sized enterprises and introducing large enterprises are the key to future development.

（2） Lack of high-end human resources

As the early development of Yuanzhou Town was dominated by small and medium-sized enterprises, the concept of enterprises was lagging behind, and high-end management personnel, scientific and technological personnel, and professionals in other related support industries (such as lawyers, accountants, etc.) were relatively scarce. This is also the bottleneck problem that needs to be broken in the development of leisure clothing in Yuanzhou Town. The internationalization, branding and modernization of leisure clothing must break the traditional situation of "washing feet and going to the fields" dominated by entrepreneurs. It is necessary to inject modern corporate governance concepts and attract high-end talents to settle in order to extend to the high value-added links at both ends.

（3） Lack of technological innovation ability

The total scale of leisure clothing industry in Yuanzhou Town has increased, but the scale of a single enterprise is small, the proportion of enterprises above the scale is low, the enthusiasm of enterprises' R&D investment is low, the ability is limited, and the market awareness is not strong, leading to the weak overall technological innovation ability of the industry, which is also the main direction for the town government to strive for common technology R&D and core technology breakthrough in the future.

（4） Increase of factor cost and weaken enterprise competitiveness

With the development of Yuanzhou's economy, the cost of living, business, labor and land has greatly increased, which has put pressure on the production cost of clothing. Affected by this, some small and medium-sized enterprises, in order to avoid competitive pressure, generally move out to the surrounding underdeveloped areas, even the central and western regions.

3、 Development ideas

（1） Guiding ideology

1. Take the scientific outlook on development as the leading factor, and take the route of "clean production" of leisure clothing. Take strict environmental protection, highlight quality and improve technology as breakthrough points, thoroughly transform the growth path of low value-added manufacturing in traditional industries, transform the regional economic growth mode, take advanced concepts as the guide, and combine system transformation with mechanism innovation.

2. Taking the optimization and upgrading of traditional industries as the goal, take the route of "high added value" of casual clothing

Follow up the international and domestic latest development trends, integrate into the pace of the global leisure clothing industry upgrading, formulate specific planning and operation goals, so that the optimization and upgrading of traditional industries can be truly implemented, attach importance to R&D design and market development, give full play to the accumulated advantages of the leisure clothing industry cluster in Yuanzhou Town, and through the introduction of high-tech and the realization of high creativity, Complete the dynamic integration between industries, find new market space, and finally realize the cross link integration within the industry.

3. Take the emerging links as a breakthrough and take the route of "high-end" leisure clothing

Actively integrate the development direction of other emerging industries and explore the high-end of some links. When moving towards the R&D design and marketing links, the R&D of leisure clothing in Yuanzhou needs modern creativity of high-quality talents, which is closely related to the development of cultural entrepreneurship industry; The marketing link can use Huizhou's emerging high-end electronic information industry to carry out large screen casual clothing design display. Large screen LED can strengthen the direct contact between enterprises and customers, and support the expected evaluation of products into the market.

4. Take the integration of industrial layout as the key point and take the route of "rational layout" of leisure clothing

The economic growth of Guangdong since the reform and opening up has benefited from the traditional industrial clusters. Although the new round of industrial restructuring and upgrading tests the survival and development prospects of traditional industries, the high-end of traditional industries and the realization of cluster upgrading are the key. For Dongguan, Shenzhen and Huizhou economic circles, the traditional industries are no longer suitable for Dongguan and Shenzhen, which need highly intensive land use. Huizhou urban area will certainly extend the traditional industries to the suburbs and towns in the strategic pattern of emerging industry development, while Yuanzhou has a unique location, transportation and environment, and is close to Guangzhou's large-scale leisure clothing distribution center, Therefore, we must attach importance to the strategic orientation of the integration of Guangdong's regional industrial layout, and lay the foundation for the rational layout of Guangdong's clothing industry in the future. {page_break}

（2） Development orientation

Relying on undertaking regional industrial transfer, under the development strategy of emerging industries driving Guangdong's economic take-off and the development direction of the integration of Pearl River Delta industrial layout, Yuanzhou leisure clothing industry cluster should aim at the direction of industrial upgrading, and achieve the goal of regional industrial layout integration of Guangdong clothing industry and the high-end industry driven by emerging industries, Adhere to the cleaner production line, prevent problems before they occur, and form a development pattern of "integration, new prosperity, and intensification".

（3） Development objectives

1. Industrial scale

According to the national economic development planning goal of Yuanzhou Town, the textile and clothing industry cluster of Yuanzhou Town has entered the growth recovery period after the financial crisis, with the upgrading of high value-added industries. In the next five years, strive for the output value of the leisure clothing industry cluster in Yuanzhou Town to exceed 10 billion.

2. Cluster structure

Yuanzhou Town follows the path of cleaner production. With the acceleration of regional industrial layout integration, the rise of emerging industries in Guangdong will create new market space for leisure clothing. It is expected that the cluster structure will be more perfect in the next five years. The industrial chain will gradually buy into the R&D and marketing led model, and the interactive development model with other industries has begun to take shape.

3. Cluster upgrade

(1) R&D and design objectives: on the existing product testing platform, strengthen the active cooperation with relevant units, introduce 2 clothing design institutions, adopt PPP cooperation mode, mobilize the enthusiasm of multiple actions, actively create a domestic influential R&D and design platform, vigorously introduce high-tech technology to transform the clothing industry, and integrate industrial creative elements at the same time, Technology and creativity take off.

(2) Brand development goal: by actively introducing well-known large enterprises and vigorously cultivating local small and medium-sized enterprises, we will strive to achieve a breakthrough of "zero" in China's well-known trademarks and Chinese famous brand products within five years, and with the active support of the town government, we will actively create more than 10 Guangdong well-known trademarks and Guangdong famous brand products.

4. Platform objectives

On the basis of the existing public support platform, actively integrate the experience at home and abroad to build a "one base and three centers" for leisure clothing in Yuanzhou, namely "clothing production, learning and research base", "R&D center, distribution center, and marketing center". Its operation modes are all supported by the government, with some government shares, market-oriented, giving play to the positive role of industry associations in coordination and communication, market development, industry standards and other aspects, and forming a new pattern of cluster upgrading jointly promoted by multiple actors.

4、 Key contents of transformation and upgrading

（1） Talent development

The future competition is the competition of talents. Yuanzhou textile and clothing must break through the talent bottleneck if it wants to achieve leapfrog development.

1. Building a garment production, teaching and research base

The clothing industry university research training base is planned to be jointly established by Yuanzhou Town People's Government, Guangdong Garment Industry Association, Guangdong Garment Designers Association, Hong Kong Fashion Institute and Yuanzhou Textile and Clothing Industry Association, aiming to build a provincial large-scale project integrating design, research, fashion information, talent training and industrial services, with a planned area of 1000 mu, The building area is about 10 square meters. After the completion of the base, it will become the largest, most professional, most comprehensive and most representative textile and clothing production, learning and research base in China. It will not only become a service platform for transformation and upgrading of in-service fashion designers and practitioners in our province, but also a successful ladder for college students in national fashion colleges to transform into fashion professionals. We strive to build the base into the most distinctive national demonstration clothing production, teaching and research base in four to six years.

2. Establish entrepreneur cultivation system and cultivate high-quality entrepreneur team

In the coming years, the industry association should regularly organize Yuanzhou Textile clothing Managers and operators of enterprises go to advanced areas and colleges for learning, regularly organize professional training for entrepreneurs, and strive to have more than one learning and training for managers of most enterprises with a certain scale in the next five years.

3. Encourage enterprises to introduce first-class design talents

In the next few years, it is suggested that Yuanzhou Town formulate policies to encourage brand enterprises to introduce first-class design and creative talents to domestic and foreign garment developed regions, and serve as fashion trend development consultants or full-time and part-time designers, so as to improve the overall design ability of enterprises' products.

4. Formulate a package plan to attract foreign labor employment

Adopt talent poverty alleviation strategy, cooperate with underdeveloped areas in the mainland, provide free training, and attract local labor to Yuanzhou for employment.

Establish a skilled worker training system, establish a talent market and an online platform based on the professional market, and effectively solve the problems of migrant workers' household registration management, secure residence, social security, children's schooling, etc. by formulating and implementing preferential policies conducive to talent introduction, so as to create a good external environment for enterprises to introduce talent, attract labor, and stabilize the industrial team.

（2） Regional brand and dislocation development

At present, various regions and industries in China are affected by the international financial storm to varying degrees. The international impact on textile and clothing is relatively serious, and export-oriented processing trade enterprises and low value-added industrial goods are greatly impacted. The textile and clothing industry cluster in Guangdong is facing the problem of upgrading traditional industries. Therefore, under the condition of adverse development, Yuanzhou Town must spare no effort to build a regional brand and strengthen the dislocation development of the clothing cluster, which is not only a good way to ease the recent worries, but also a good way to deal with the long-term concerns. {page_break}

Yuanzhou Innovation and Brand Planning Center will be set up. The center is planned to be led by the town clothing association, and the provincial clothing association will provide technical support and brand planning for enterprises. In the next 3-5 years, we will strive to achieve the breakthrough of "zero" national trademark, add more than 10 provincial famous brand products or provincial famous trademarks, and strive to increase the number and output value of brand clothing enterprises to more than 50% of the total scale of Yuanzhou textile clothing.

1. Regional brand breakthrough

The regional brand is an industry platform built by the government. Through this platform, domestic and foreign capital, technology, talent and other production factors can be gathered to promote the development of the local industry. After obtaining the regional brand of "China's Famous Leisure Garment Town", it is necessary to strengthen the application for Guangdong Industrial Cluster Upgrading Demonstration Zone.

(1) Collective trademark

Accelerate the application of "Yuanzhou Garment" collective trademark, so as to take precautions and do a good job in the application measures or regulations of collective trademark in advance.

(2) Area window

The regional image of the industrial cluster is publicized by holding exhibitions and expos and advertising in relevant media.

(3) Local business card

Encourage and support industrial clusters to apply for various "regional business cards" or projects. The specific measures are that the leading group assists in the preparation of application materials, and enterprises, parks or industry associations that have obtained "regional business cards" or projects will be rewarded or funded.

2. Enterprise brand building

The development of industrial clusters needs the gathering of famous brand products. Therefore, the government departments will formulate support policies. In the process of developing industrial clusters, they will focus on supporting a number of backbone enterprises and encourage famous brand enterprises to create famous brand products and trademarks. In view of the current situation that the clothing industry in Yuanzhou Town mainly focuses on OEM and has few independent brands, actively guide enterprises from imitation to independence, from OEM to brand creation, from processing to design, and through technological innovation, enhance the ability to develop independent brands.

Encourage and support cluster enterprises to strive for provincial and national famous trademarks and famous brands. The specific measures are to assist enterprises in going through the application procedures, and reward enterprises that have obtained national and provincial famous trademarks and famous brands. Make the existing brands stronger and larger, such as "Naqi", "Baolu Kid", "Vinidi Zhui", "Marseille" and other brands give full play to the brand effect, and improve the ability to gather resources. Help enterprises to implement famous brand strategy, cultivate brand products and push famous brand products to domestic and foreign markets by means of asset restructuring, international cooperation and other means with famous brands as the link.

Expand brand awareness by regularly organizing exhibitions, organizing groups to participate in influential international exhibitions and seminars. Carry out enterprise brand cultivation, implement classified guidance, strictly monitor brand quality, and add at least 3-5 new brands every year.

Highlight the emerging part of the cluster, and achieve product differentiation and characteristics under the development pattern of clothing industry layout integration; Adjust the industrial technology structure, reengineer the garment production process, take brand cultivation as the guidance, strengthen dislocation development, and enhance dislocation advantages.

（3） Industrial supporting facilities

Industrial supporting facilities are developed along Yuanzhou Avenue. In the current situation, it is recommended to do a good job in the following supporting construction.

1. Perfect professional market

Based on the existing Zhongda Light Textile City, we will further expand the scale, improve the supporting facilities, cultivate the basic industrial chain including clothing surface and auxiliary materials supply, logistics, basic business, clothing information, etc. through the construction of hardware facilities, and form a relatively complete clothing industry supporting system. Make it a strong pole for the development of Yuanzhou textile and clothing industry.

2. Construction of Yuanzhou Clothing Pedestrian Street

It provides a platform and image window for Yuanzhou brand clothing to display and sell. The pedestrian street should fully reflect the characteristics of ecological leisure (in line with the concept of Yuanzhou's future ecological leisure clothing town), which is reflected in square, greening, cultural elements, public environment, etc. The pedestrian street consists of the following elements:

General store: mainly engaged in department store clothing.

Brand clothing stores: independent brand stores along both sides of the pedestrian street.

Leisure square: set up a square reflecting leisure elements as the main street view and core.

Fashion Culture Gallery: displays the latest styles and creative works of clothing enterprises and designers, as well as other content related to clothing culture.

Fashion show: build a professional catwalk show in the mall or leisure square, and hold fashion shows regularly to gather popularity and prosper clothing culture. {page_break}

3. Establish public technical service platform

Led by the Association and supported by government policies, Yuanzhou Textile and Clothing Public Technology Service Platform was established. The platform includes:

Textile and garment R&D center: mainly engaged in the research and introduction of ecological fibers and related technologies, as well as the R&D, introduction, promotion and demonstration of advanced manufacturing technologies.

Textile and garment testing center: provide product testing services for enterprises in Yuanzhou and surrounding areas.

Textile and clothing e-commerce platform: on the basis of integrating the existing network resources such as Yuanzhou Investment Promotion Network and Yuanzhou Textile and Clothing Association Network, we will establish Yuanzhou information interactive platform, fundamentally change the traditional passive collection, dissemination and reception of information, break through the time and space limit, and provide one-stop professional clothing information services for Yuanzhou clothing industry.

4. Establish textile and clothing information center

Relying on the professional market or pedestrian street, establish a textile and clothing information center to provide one-stop information services for textile and clothing enterprises and various professionals. The content of the center includes:

Fashion library: collect and display the latest clothing books, and provide professional book reading and inquiry services for clothing designers and other high-level personnel. It can also provide online services and professional information consulting services.

Surface and auxiliary materials exhibition hall: collect and display various surface and auxiliary materials samples, and provide surface and auxiliary materials retrieval and reference services for clothing designers and relevant personnel.

5. Build "Dongjiangwu" creative life home

Build a creative village near the town center on the east bank of the river, and build an idyllic style. As a "paradise" for designers to live and work, it attracts high-level designers, managers, creative personnel and experts to work and start businesses in Yuanzhou with the rural life concept of returning to nature (growing vegetables, flowers, raising poultry and livestock, etc.). Some are awarded to high-end talents introduced by the government, and some are rented to designers as studios or weekend vacation houses. Then interact with the cultural corridor and regularly display the designer's creative works.

（4） Product development

In the next few years, the clothing industry of Yuanzhou Town will, in accordance with the principle of industrial restructuring and elimination of backwardness, encourage private enterprises to develop a batch of products, improve a batch of products, restrict or eliminate a batch of prohibited products.

1. Key products

(1) Focus on the development of green ecological leisure clothing

Focus on introducing 2-3 green ecological leisure clothing production enterprises to form a leading role. For enterprises committed to the production of green leisure clothing, we will give preference to land, capital and policy. Rewards will be given to the self-developed ecological products. Strive to form a certain production capacity within three years and build a green ecological leisure clothing demonstration park or workshop and production line.

(2) Focus on the development of ecological fiber

Focus on introducing 1-2 ecological fiber production enterprises to Huayang base. It is better to introduce it with ecological leisure clothing manufacturers, so as to ensure the sales of products. Such enterprises will also be given key support in terms of land, funds and policies, and will be rewarded for their own products.

2. Improved products

(1) Improve the quality and level of general leisure clothing: For existing general leisure clothing products, encourage the use of computer CAD systems, clothing rapid response production systems, promote enterprises to adopt information technology and automation technology to transform existing production processes and production equipment, and help enterprises to adopt more rapid and flexible industrial organization models such as supply chain management, Improve the quality and added value of products, improve the production efficiency of enterprises, and improve the efficiency and production flexibility of enterprises, reduce costs and improve profit margins by actively promoting various industry related standards certification.

(2) Printing and dyeing: strengthen the awareness of sustainable development in the whole industry, promote clean production and green processing technology, research and use non-toxic and new dyes, comprehensive utilization of resources, study the safety and health standards of textiles in developed countries in Europe and the United States, reduce the discharge of pollutants in printing and dyeing and other industries, strengthen the whole process monitoring of production, encourage the development of green, environmental, ecological, health care and other textiles, Promote enterprises to establish environmental protection facilities, develop green products, gradually open up the international high-end textile market, and improve comprehensive competitiveness and economic benefits.

3. Restrict or eliminate prohibited products

(1) Restricted products: 74 type dyeing and finishing production line, formaldehyde, carcinogenic and sensitized azo printing and dyeing fabrics.

(2) Banned products shall be eliminated: products dyed by carrier method with chlorine containing organic carrier for dye separation, etc.