The Influence Of TV Hosts' Fashion Design On The Fashion Trend Of Fashion Fashion Brands

The TV host, as the most concentrated representative of the TV station to publicize to the audience, is a very important social role. "The image orientation of the host should be consistent with the program orientation, and different programs have different requirements for the host. The host and the program creation should be integrated, so that the program and the host can play the role of complementing each other." The host's communication to the audience includes both verbal communication and nonverbal communication. The former relies on language, while the latter includes manners, manners and Clothes & Accessories Etc. Their clothing is a silent language, which reflects the development and changes of some propaganda content, festival style, trend of thought of the times, and conveys some ideas to the audience. Clothing is an important part of the TV host's external image. It directly participates in the shaping of the visual image, and is a powerful tool to convey information, exchange ideas, and shape the image. TV presenters use dress language reasonably and modify their own external language appropriately, which can not only make the audience have a good intuitive sense of the broadcaster and the presenter, highlight and deepen the theme of the TV program and improve the credibility in the eyes of the audience, but also reflect a serious and responsible attitude to work and politeness and respect for the audience.

TV columns are generally divided into several types, such as news comment, conversation and communication, variety entertainment, etc. The positioning of different types of column styles is different. With the continuous development, various types of columns have formed a relatively complete system of dress requirements for the host. Among them, the image of the news anchor represents the authenticity of the news. Any superfluous and exaggerated modification will affect the fairness and credibility of news programs. Therefore, the image of the news anchor is based on professional style. In image design, makeup should be based on natural and realistic style. Especially now, the digital equipment in the program production and broadcast link of many TV stations is increasingly common, and the image clarity and subjective sense of hierarchy that the audience receives are constantly enhanced. The makeup methods and techniques used in the previous simulation equipment can no longer meet the needs of current program production. Therefore, the makeup of news programs should be light rather than thick. clothing You should choose decent professional clothes. You can choose shirts, suspenders, bras, etc. to match the coat. The neck and chest are not easy to expose the skin in a large area between the collars, and the neckline should not be lower than the axillary line. In terms of color, colors with high purity and brightness should not be selected, such as magenta, green, blue, etc. Should choose the color with lower purity and lightness, gray or gray color system, such as red gray, blue gray, purple gray and other colors. This kind of color gives people a calm, elegant and beautiful feeling.

The dress matching of the talk show host emphasizes sincerity. This kind of TV program requires the host to have an amiable, knowledgeable, fresh and natural style.

A variety show host should be young, fashionable, intelligent, humorous, lively, provocative and infectious. The image of a variety show host should be in harmony with the artistic appreciation and entertainment characteristics of the program. The dress design of the host needs to draw the essence from the high-level fashion and stage clothing. The overall design is more artistic and interesting. The color selection can be slightly warm, gorgeous and fashionable. The image of the host can be developed to be young, beautiful, lively and smooth, giving people a pleasant feeling.

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At the same time, the fashion trend led by the annual clothing design and clothing week constantly brings visual impact to people. The source of today's international fashion trend is the four major fashion week conferences in spring and autumn every year, which brings together the world's outstanding brands designer Excellent creativity, and release fashion information to the world through various quick information channels, passing the most fresh fashion design concepts, color trends, and focus on hot spots to people in the global village from clothing, accessories, makeup, and hairstyle, Prevailing wind direction People from different countries and regions are also constantly integrating fashion trends into their lives to improve their quality of life and taste. As one of the most extensive visual media, TV plays an important role in people's life. As an important visual carrier, the TV host's image style not only conveys TV program information, but also conveys fashion and popular information. Under the influence of international fashion trends, the host has more reference materials when setting up personal image style. How to integrate with the content orientation of the column, with the cultural and living habits of North and South China, and with fashion trends, so that the overall image of the TV program host has a sense of conviction, uniqueness, and sense of the times, and is in line with the world, At the same time, it has always been the goal of our professional image designers and hosts to lead the fashion culture in the region.

The seemingly unconstrained and romantic fashion trend has many rules of its own, and there is a trend of returning to fashion or retro every twenty years or so. The fashion appearing in front of us is the alternation of old and new. In recent years, many international famous designers have paid more attention to the changes in clothing structure, adding new fashion elements to the collar, shoulders or sleeves. The Italian brand Armani clothing is exquisite and simple; Elegant and modern clothing of French brand Chanel; The fashion and chic of Italian brand Gucci clothes are all imitated by everyone. Before 2008, the changes in the clothing of broadcast presenters were mostly in the collar department. From the central station to provincial and municipal stations, the collar types of presenters are very rich in collarless lining pleated lace type, unilateral hanging upside down type, collar corner drooping type, asymmetric type, and color change type. In 2009, with the popularity of the international trend of shrugging shoulders, the shoulders of clothing have undergone a breakthrough change. The visual impact is great, and the trace of connecting with the world is obvious. The exaggerated shoulder pad style; Two shoulder lines straight type; Transverse folding; Bubble type. Sleeves have also changed, with eight part sleeves; elbow sleeve; Cuff turned up; Cuff color variation. With the change of clothing, the host's makeup and hairstyle are diversified, emphasizing the sense of hierarchy of facial features; The application of beautiful pupil and false eyelash enhances the decoration of eyes; Pursue the natural flow direction of hair, and the internal and external contour lines of hair style have changed greatly; More presenters with medium and long hairstyles appeared on the TV screen. Compared with broadcast presenters, entertainment presenters are more interested in the overall image building and the addition of fashion elements, such as single shoulder dresses, large accessories Feather tassel , leopard print, bright red lip color, elevated eyeliner, smoked makeup, retro hairstyle, etc.

When everyone imitated brand clothing styles for our own use, we also found problems. The same style, different fabrics, different colors, different hosts, different columns, and clothing styles are different. This requires that when making the overall modeling for the TV host, we should focus on establishing the personality of the host image, fit in with the column positioning, echo with the stage lighting and broadcast pictures, and properly add fashion elements to reflect our unique personality and charm.

China is a vast country, and the cultural climate between the north and the south is very different. In the overall image design of the presenter, seasonal changes should also be considered, especially in the cold winter in the north. If the presenter's clothes are light and thin when it snows outside, it will cause seasonal contrast and a sense of distance to the audience. It is the first choice to create a warm and cordial image of the host. The clothing fabrics are wool and flannel; The popular camel, nude and taupe colors shall be selected; Use warm colors to decorate your makeup and enhance your look. Among the numerous international fashion elements every year, TV presenters should accurately find elements suitable for their own personality and adhere to stylization, so as to win the recognition of the audience with a unique screen image.

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