Current Situation And Prospect Analysis Of Leather Chemical Industry In Domestic Market
In recent years, the competition in leather chemical industry has already had obvious results, that is, the domestic leather is further shrinking, and imported leather is striding forward.
The development of leather industry in China is good and fast. However, the outstanding problems of leather industry are: the development of leather industry is not synchronized with the development of leather industry; the market share of imported leather is higher than that of domestic leather, and the profit of domestic leather is small.
There are internal and external factors that cause the current situation.
The most urgent task for leather production in China is to identify these factors from the inside of the enterprises and improve them, so that the domestic leather can gradually change the status quo.
The five internal strength: the secret of leather development. The 5 major internal skills that domestic leather enterprises need to practise are: 1, quality is stable.
Domestic leather production should be "stable overriding", which is the foundation; 2, technological innovation.
Now there is a common phenomenon in leather industry in China. Some enterprises are spending money on buying recipes, digging corners, imitating the best sellers in the market, and investing too little in independent research and development and personnel training.
Only by taking the road of independent innovation will we create greater value for our customers, which is the core competitive advantage of enterprises. 3, enhance service.
Leather chemical enterprises not only provide customers with good products, but also provide satisfactory (or even exceed customer expectations) services.
Service can not only increase brand value, but also increase product value. In fact, there are no essential differences in function between many domestic leather and imported leather, the key is serving customers; 4, create brand.
Leather can only be honest and honest. It can never be opportunistic. There must be no luck to deceive the customers. The value of the intangible assets of the brand is much higher than that of the fixed assets. 5, pay attention to management.
Three points, seven points management, management is very important.
Corresponding to the problems of domestic leather production, we can start from quality management as a breakthrough point, and really build up a set of ISO9000 quality management system and persist in execution.
Judging from the law of industrial pfer, China's leather industry will shift sooner or later.
That is to say, the time for the rise of China's leather chemical industry is limited, and of course, the necessary time for rising is enough.
Therefore, the Chinese skin can no longer delay the great opportunities for development, and must enter the state, take a leap of pace and strive to catch up with the spirit of the day only, and believe that China's skin will also take back its market share and achieve greater development.
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