Guangdong, Hong Kong And Macao, New Rules, Pearl River Delta Exhibition Market Will Change Face

Recently, the opinions on the development of exhibition industry in Guangdong province (hereinafter referred to as "opinions") were promulgated in 2008. The "opinion" put forward that Guangdong should strive to build the Pearl River Delta exhibition industry belt with Guangzhou and Shenzhen as the leading companies this year, including Zhuhai, Foshan, Dongguan, Zhongshan and Jiangmen. ? Coincidentally, in mid March of this year, He Houhua, the chief executive of the Macao Special Administrative Region, stressed that as an emerging industry in Macao, the exhibition industry is one of the important directions for the diversified development of Macao's industry. The development of Macao's Convention and exhibition industry should have an open and cooperative attitude and participate more in international exhibition activities, with forward-looking and long-term strategic objectives. Almost at the same time, Ceng Junhua, the financial secretary of Hongkong, suggested that Hongkong should take three measures to promote the development of tourism and MICE industry. Looking at the contents of the three relevant development plans and regulations, it is not difficult to find out that the three places have put forward the idea of vigorously developing the exhibition economy. As a result, the new round of competition will inevitably be launched between the Pearl River Delta exhibition cities. Does this mean that the Pearl River Delta exhibition market will face a new reshuffle? In this regard, the industry's views are not consistent. Some people believe that the development of the exhibition industry between Guangdong, Hong Kong and Macau is more complementary. It has also been pointed out that competition in the three exhibition markets is inevitable, but it is undeniable that the Pearl River Delta's exhibition industry chain is emerging and will be the most potential industrial development zone after the Yangtze River Delta. The competition between the three places has not intensified. The industry is concerned that in February of this year, the president of the exhibition industry association of Guangzhou, Hongkong and Macao held the joint meeting of the chairman of the Hong Kong and Macao Association of mice in Guangzhou, and the three party also reached the construction of the website to coordinate the development of the exhibition industry between three cities. The joint meeting also confirmed that the Macao, Macao and Macao exhibition industry cooperation forum will be held in October. ? According to Lin Zhongxian, President of Macao exhibition and Trade Association, the forum will invite three government leaders to attend the meeting, explore the cooperation and interaction in the three place economic cooperation, how to use CEPA to carry out cooperation, how to fully implement ATA and promote the convenience and customs clearance of the exhibition products in the three places. Lin Zhong Xian frankly said that there are competitions among three exhibition projects in Guangdong, Hong Kong and Macau, but this competition is not going hand in hand. After the completion of the new exhibition hall last year, Macao has undertaken exhibition projects besides the exhibition held in Macao, as well as new exhibition projects. In addition, there are also Asian exhibitions that have been transplanted from other countries to Macao, but basically, there is no exhibition competition from Hongkong or Guangdong. Lin Zhong Xian said that in recent years, the growth rate of the Pearl River Delta exhibition project was very fast, and even exceeded the expectations of the industry. Especially in the past year, the number of exhibition items in Hong Kong and Guangzhou has increased. He pointed out that when the industry was worried about how to distribute the exhibition items in the PRD region, the exhibition industry in Guangdong, Hong Kong and Macau has invested three main energy into how to provide a good policy environment, hardware conditions, service matching and personnel training for the new exhibition projects. According to its disclosure, since 2007, Guangzhou and Macao have conducted in-depth consultations on the construction of bases, the export of exhibition engineering workers, and the commercial pairing of exhibition enterprises, and this year's cooperation intentions will become a real action. It should be said that the development of MICE industry in Macao can not be separated from the support of Hongkong and the exhibition cities in the mainland, including Guangzhou. Especially in terms of project introduction, exhibition talent export, exhibition service matching and other aspects of cooperation. At present, the exhibition sponsored by the government of Macao is only the Macao international trade and Investment Exhibition (MIF). Other projects are operated by professional exhibition companies. The competition was launched between Guangdong and Macao. The relevant parties believed that Guangdong proposed to speed up the development of the exhibition industry, and strive to integrate 9 major provincial professional international exhibitions in 3 to 5 years, or pose a threat to Macao's exhibition industry. According to this statement, Zhao Wen, deputy general manager of the Guangzhou International Convention and Exhibition Center's venue management, believes that there is competition between Guangdong and Hongkong. For example, during the annual Canton Fair, Hongkong also holds a gift show. But the difference is that the Hongkong exhibition is aimed at the international high-end merchants, while the Canton Fair is a comprehensive exhibition, each has its own advantages. Zhao Wen pointed out that for the three places of Guangdong, Hong Kong and Macau, Guangdong's Convention and exhibition cities, such as Guangzhou, Shenzhen, Dongguan, Foshan and so on, are mainly from the mainland. Of course, there are still three places of competition in foreign exhibitions, which have a greater impact on Macao's economic development. In this regard, Zhu Yulun, President of the Hongkong Convention and Exhibition Industry Association, also believes that in terms of Guangdong and Hong Kong, the target groups are different. Therefore, both sides have basically found their own room for development. As we all know, Hongkong is famous for its light industry exhibition, such as gift show, toy show, electronics show and so on, attracting international buyers. But it is undeniable that the products of the Hongkong exhibition are all produced in the mainland, while the choice of exhibitors in Hongkong is mainly in the international market. Chen Zeyan, Secretary General of the China Exhibition Economy Research Association, said that with the strengthening of the overall economic cooperation between the three places, the cooperation between the three places of exhibition industry should be further expanded. He suggested that the government and associations should be coordinated and given proper guidance. A cooperative mechanism should be established to promote the development of exhibition industry in the region. In general, it should be large coordination, small competition and a healthy cooperation system. He stressed that following the maturity of the exhibition industry belt in the Yangtze River Delta, a number of exhibition cities emerged in the Pearl River Delta, such as Guangzhou, Shenzhen, Dongguan, Foshan, Shunde, Zhuhai and Macao. At present, the exhibition industry chain is forming in the Pearl River Delta. Chen Zeyan pointed out that the development of exhibition market in Guangdong and Hongkong has gradually stabilized, but Macao needs the support of exhibition projects. From the perspective of overall development in the future, the exhibition industry in Guangdong has more development prospects. It is necessary to emphasize the complementarity between the three areas. According to the reporter, the opinions clearly put forward that Guangdong will speed up the development of the exhibition market, train a group of leading exhibition enterprises, and create a large number of famous brand exhibitions with large scale, high reputation, and influential brands in China and neighboring countries and regions, and build the Pearl River Delta into one of the most influential exhibition centers in China. Specific measures include: in order to integrate resources and improve the quality, Guangdong plans to carry out the recommendation of "ten major brand exhibitions in Guangdong" and "Guangdong provincial government's ten major exhibitions, group and company". It will focus on supporting well-known brand exhibitions and exhibition companies with high reputation and influential domestic and foreign exhibition industry, so as to enhance the competitiveness of the exhibition industry. At the same time, "opinions" also proposed that we should promote the merger and reorganization of the exhibition companies, and strive to build 3 to 5 large and medium scale exhibition group companies to enhance the competitiveness of the exhibition companies. At the same time, conditional cities in the province support or guide the formation of 1 to 2 professional exhibition companies, becoming an important part of the development of the local convention and exhibition industry. At the same time, in the interest of Ceng Junhua's proposal, we find that the Hongkong SAR government will set aside an extra 150 million yuan in the next 5 years to strengthen Hongkong's attractiveness as an international convention and tourism capital. We should intensify our efforts to publicize Hongkong overseas, and strive for more high-quality conference and exhibition projects to be held in Hongkong, so as to develop high value-added business travelers. The new regulations have aroused widespread concern in the industry, and whether the new competition in Guangdong, Hong Kong and Macao will lead to the change of the Convention and Exhibition pattern in the Pearl River Delta has also become a hot topic of discussion. According to this statement, Liu Dake, director of the Department of exhibition management, School of tourism management, Beijing International Studies University, believes that the future development of the three exhibition industry in Guangdong, Hong Kong and Macao will become the mainstream. He pointed out that the three exhibition markets in Guangdong, Hong Kong and Macao did not exclude competition, but they had their own characteristics. Among them, the complementarity between Hongkong and Guangdong is more obvious. As far as the prospect of the three exhibition industry is concerned, Liu Dake said that Hongkong has absolute advantage because the Hongkong exhibition is more international. Although the exhibition in Guangdong attracts Hong Kong businessmen to participate in the exhibition, international exhibitors are weak. Besides, the development of Macao's Convention and exhibition industry is obviously different from that of Guangdong and Hong Kong. It can be said that Macao is developing the MICE industry in order to change the tourism structure. At the same time, for the time being, the capacity of Macao city is weak, and it is not suitable for large-scale exhibition projects.