Cotton Textile Industry: Solving Old "Problems" And Promoting New Development

Difficult problems are hard to explain and difficult to understand.

Develop

In the first half of the year, the development survey was conducted to reflect the current development of cotton textile enterprises. Why did some enterprises refuse to interview? An official in charge of an enterprise said, "everyone knows now that I can't say well, nor can I say bad.

Well, it's a lie. The employee will whisper when he looks at it. If the boss doesn't want to see it, I can't accept your interview.

However, good or bad is the reality that enterprises must face.

At present, the growth of the textile industry has slowed down, production growth has declined, domestic sales growth has slowed down, export downward pressure has been great, investment growth has slowed down, and business efficiency has dropped significantly.

All enterprises have realized that the market is superior to the fittest, and pformation and upgrading are inevitable.

Li Xiangdong, executive vice president of Dezhou Huayuan eco technology Co., Ltd., mentioned in the interview that the current business life is difficult due to factors such as the pfer of foreign trade market, the lack of domestic demand market, the continuous expansion of cotton price difference at home and abroad, and the increase of international competition pressure.

But for now, the main problem affecting the overall operation of the industry is the domestic demand market can not be boosted, and a large number of products are unsalable, leading to the failure to renew new orders.

It can be seen that the sales cost of textile channels is too high, resulting in the decoupling of terminal product prices from the current residents' income, resulting in poor sales of products, resulting in sluggish domestic sales and intensified competition in the domestic market.

Zhang Ming, chairman of Jihua 3542 Textile Co., Ltd. also said that the company's output increased at the moment, but the sales revenue did not show an increase in proportion with the increase in output because of the lower unit price.

Textile enterprises will still be in a difficult position in the second half of the year. Textile exports are still grim. The overall efficiency of the industry will decline sharply compared with that of last year. The deficit and loss of enterprises will expand, and more medium and small enterprises will face the risk of being eliminated.

Take measures to develop simultaneously

The difficult situation has already formed, the enterprise must positively face, the passive avoidance, perhaps the situation will be even worse.

In an interview, reporters found that in the face of the current difficult situation, every enterprise has its own effective measures, each of which has its own characteristics and some similarities.

Product quality is a problem that every enterprise attaches great importance to. Nantong Shuang Hong Textile Co., Ltd. is particularly outstanding in this respect.

Shuang Hong textile made clear at the beginning of the company's No.1 document at the beginning of this year. The two main tasks of the company this year are quality improvement and tapping the potential to increase efficiency. We must work hard in quality and management.

At the same time, Shuang Hong Company stepped up its technological pformation.

This year, Shuang Hong Company has invested 18 million yuan to upgrade 12 long spinning cars, and carry out the expansion of the engineering center test workshop.

In addition, we plan to carry out scale replacement and improve equipment level, laying a solid foundation for further improving product quality.

With the rapid increase of labor costs and the acceleration of urbanization, cotton planting costs will rise, cotton products will become more and more expensive, coupled with the state's control of cotton policy and the huge gap between domestic and foreign cotton prices.

The development space is getting smaller and smaller, most enterprises have already begun to take the road of "differentiation".

Dezhou Huayuan company adopts high and new technology to blend and compound all kinds of fibers, so that the terminal products have the advantages of each component fiber, and the wearability of the fabrics is greatly improved.

The 3542 Chinese companies prefer the functional yarn and fabric such as Tencel, bamboo fiber, hemp, COOLMAX, cotton and wool blended. The purchase of raw materials is not restricted by national policies, and the product avoids the homogenization competition with traditional enterprises, and there will be more room for development.

In the interview, the reporters found that the textile enterprises are not only doing the textile but also extending to other fields, so as to realize the complementary advantages among industries, so as to enhance their strength and risk tolerance.

Shandong Hongcheng Group Co., Ltd. has pformed its business from a single type to a diversified one. While doing fine and strong textile and home textile industry, it has gradually entered the third industry, doing business, service and real estate development business, achieving a single business.

Management, pfer to other industries, promote complementary advantages among industries, and greatly enhance the competitiveness and risk tolerance of enterprises.

The survival and development of enterprises can not be separated from the hard work of front-line staff.

At present, there are many problems in the industry, such as difficulty in employment and difficulty in recruiting workers. Under difficult circumstances, enterprises do everything possible to improve their treatment, attach importance to communication with front-line staff and stabilize their working mood.

The Nanyang Textile Group has adjusted its salary system. This year, the average salary of the company's employees has increased by 200 yuan, which has greatly enhanced the enthusiasm of the staff.

Since the beginning of summer, the Shandong convective Textile Group has been reducing the number of times to change the number of cars, reducing the labor intensity of workers, and sending ice cream in the class, sending mung bean soup to ensure the supply of boiled water for 24 hours.

{page_break}

The future is not optimistic.

In an interview with reporters about the future development of the industry, several heads of enterprises agreed that the future development of the industry is not optimistic, or even worse.

Zhang Ming, chairman of Jihua 3542 company and Li Xiangdong, executive vice president of Huayuan company of Dezhou, said that the textile situation is still grim in the second half of the year, and the European debt crisis and domestic costs will rise. The market will not improve. In this case, the textile enterprises will have limited production and stop production in the second half of the year.

Li Xiangdong said that the income index can maintain last year's level is a better enterprise, profits, exports, output value lower than last year, orders are still dominated by small orders, as the market is changeable, downstream customers continue to wait and see, short-term operation mentality.

According to the market rule of the textile industry over the years, the three quarter is the off-season of the industry. The situation is not good this year, and the off-season may be even lighter in the second half of the year.

At present, the price of raw materials is falling, the domestic market demand is weak, the profits of enterprises are reduced, and the debt crisis in Europe and the United States is becoming more and more intense. The world economy can not be improved for a short time. Therefore, the market situation in the second half of this year is still in the doldrums. Even if there are occasional demand for some varieties, the price will not play a role in reversing the market as a whole.

But from a different perspective, even in the most difficult situation, people's clothing demand still exists, and the market will still have a good selling variety.

In the current market situation, similar functional fabrics, such as functional household textiles, special fibers and industrial fabrics, new textile technology and other sophisticated varieties require strong technical reserves, are not easy to imitate, and few competitors, there is still room for development.

According to Li Xiangdong, industrial yarn may become a new hot selling product.

Industrial textiles are a new modern industry integrating textile and new materials. From the perspective of the use and development of world textile fiber products, the total volume of industrial textiles will increase considerably. It is estimated that in 2015, the processing volume of industrial textile fibers can reach 12 million tons in the total 45 million tons of fiber processing in China.