China'S Garment Exports To Australia Maintain A Good Growth Momentum

A small order market with only three or five hundred pieces per order and a holiday country where consumers pay attention to comfort and leisure, has attracted more and more people spin Exporter's eyes. In the case of weak consumer markets in Europe and the United States, the Australian textile and clothing market has gradually shown its charm. Some enterprises said that in the current period when small batch and short delivery time have become the common characteristics of export orders, the stable demand of the Australian market for Chinese textile and clothing products, the diversified and low threshold market characteristics, make enterprises more willing to explore new growth points here.

　 Stable growth of market demand

In the general environment where global consumption has not yet recovered strongly, the procurement mode of textile and clothing importers now presents new characteristics. Some exporters said that due to the downturn in the consumer market, buyers are cautious in purchasing, and reducing inventory risk has become the purchasing strategy of many foreign companies. "Orders are smaller than ever before, but orders are placed more frequently, and the delivery time has become shorter and more urgent. Many purchasers adopt the practice of" breaking up the whole into parts ", splitting large orders into several small orders, and speeding up the pace of placing orders to reduce inventory risk." The feeling of textile enterprises whose main business is exporting to Europe and the United States is particularly obvious.

When the reduction of order volume becomes the common feature of purchasers, enterprises have to start looking for a market with relatively stable demand. As a result, the Australian market has gradually entered the vision of exporters. "Small orders have always been a feature of the Australian market. Compared with the European and American markets, the source of orders in the Australian market is relatively stable and will not fluctuate significantly. Therefore, we have great confidence in the growth of this market. This year, the company hopes to further increase the export proportion of 10% of this market." Xu Xu, general manager of Jiangsu Huai'an Datang International Trade Co., Ltd. Guo Qihua, the general manager of Nantong Jiangyuan Economic and Trade Co., Ltd., said in an interview that the company most values stable orders and high affordability of prices in the Australian market. An Australian businessman only has 50~60 pieces of clothing per order, but the price is 20% higher than that of ordinary European and American customers. Another customer has only 300 pieces per order, but his annual order amount can reach 200000~300000 dollars, and he has dozens of sales outlets in Australia, so the order placement situation is relatively stable.

From the perspective of macroeconomic environment, even when the global economy is generally depressed, the steady growth of mining exports and the strong exchange rate of the Australian dollar have made Australia a leader among developed economies. In recent years, the steady growth of Australia's import textile and clothing market has made it the focus of attention of many export enterprises. It is understood that because the Australian government has not protected the domestic textile and clothing manufacturing industry from the policy, the industry has been shrinking since the 1990s, so the country has a strong dependence on imported textile and clothing products. On the other hand, Australia's import tariff reduction has also greatly promoted its imports. According to statistics, in recent years, Australia's textile and clothing imports have maintained a growth rate of about 15% (calculated in dollars), and the total import volume in 2011 reached 11 billion dollars (including shoes). Imported products account for more than 80% of the whole clothing and textile market.

　 Small and medium-sized enterprises match "small order" Australian businessmen

In the Australian textile and clothing import market, Chinese manufacturers play a vital role. Industry insiders pointed out that Australia's geographical location and proximity to Asia can make full use of the strong supply capacity of Asia, especially China's textile and clothing. With the continuous improvement of the quality and design concept of textile and clothing products made in China, China's exports to Australia also maintain a good growth momentum. According to Chinese customs statistics, from January to June this year, China's textile and clothing exports to Australia reached 2.24 billion US dollars, up 3.24% year on year. Among them, the export volume of silk knitted clothing, hats and carpets increased rapidly by 28.05%, 24.8% and 16.53% respectively.

It is worth mentioning that in recent years, the market share of some small and medium-sized textile enterprises in Australia has grown steadily, which is closely related to the particularity of the Australian market. The China Textile Import and Export Chamber of Commerce, which has successfully held the 11th China Textile and Clothing Exhibition (hereinafter referred to as "Australia Exhibition") in Australia, is deeply impressed by this. The staff of the exhibition introduced to the reporter: "In the Australian market, orders for a single variety are often only a few hundred pieces. Because SMEs have greater flexibility in accepting orders, they are more likely to adapt to the Australian market. At the same time, from the effect of previous exhibitions, most of the exhibits of SMEs are very distinctive, which also caters to the characteristics of large differences in demand in the Australian market." {page_break}

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A representative of an export enterprise to Australia pointed out that there are many kinds of small orders in Australia Clothing Orders , including several different styles and patterns. This puts forward higher requirements for the production capacity and cost control of enterprises. However, at the current stage, small orders are more conducive to enterprises' allocation of production resources, accumulation of customers, and promotion of product popularity. In addition, small orders for export to Australia are fewer and fewer, with high product grade, relatively higher added value, and relatively higher product prices. "Compared with traditional large export enterprises, our production is more flexible and can better meet the demand of small orders and many styles in the Australian market," said the representative of the enterprise.

Leisure dress becomes the key to new market

From the classified statistics of China's textile and clothing exports to Australia, it is not difficult to find that the turnover of clothing accounted for the largest proportion in the total turnover. From January to June this year, China's clothing exports to Australia reached 1.69 billion US dollars, accounting for 75% of the total textile and clothing volume. Some export enterprises admit that casual wear is the product with the most guaranteed return rate in the Australian market. According to the person in charge of the exhibition, the climate in Australia is generally mild, so the demand for heavy warm clothing is relatively small. Australians love sports and advocate leisure life. Sports, outdoor and leisure clothing are very popular in the local market. As it is located in the southern hemisphere, the seasons in Australia and the northern hemisphere are out of season, so the fashion trend in Australia is half a year later than that in Europe, and the fashion characteristics gradually become less obvious, which is one of the reasons why casual wear is popular.

It is understood that at the beginning of this year's exhibition in Australia, it has attracted the attention of many garment export enterprises in China. According to the China Textile Import and Export Chamber of Commerce, this exhibition will be held at the Sydney Exhibition Center from November 20 to 22. It is estimated that there will be 203 booths and the exhibition hall will cover an area of 5000 square meters. At present, among the enterprises applying for the exhibition, garment enterprises are particularly enthusiastic. Nantong Sanxiang Garment Co., Ltd. and Huai'an Datang International Trade Co., Ltd. all said that they would display various lightweight summer clothes at this exhibition.

For enterprises that want to develop the Australian clothing market, the China Textile Import and Export Chamber of Commerce also specially reminds: "Australia clothing Another notable feature of the import market is that a small number of import wholesalers with brands have a great voice in the supply chain. The representative companies in this category are Pacific Brand, Gazal Corp Austin Group, etc. Exporters can gain more market share in Australia by first establishing contact with such retailers. "

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