The Influence And Significance Of National Costume Culture On Modern Costume Design

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　　(1) nation The Function and Expression of Cultural Symbols in Modern Costume Design

French writer Anatolia France once said this; "If I can choose a book in the future library after death, I will not choose literary works or historical textbooks, but a fashion magazine. Women's dress in an era can tell me more about the future world than all philosophers, novelists and prophets." Clothing is a very important way of cultural transmission, Clothing preserves the culture in the form of visible objects and passes it on from generation to generation. It makes us feel a culture while wearing clothes. Therefore, we have to consider the cultural connotation and the influence of cultural symbols on fashion design. At present, a few successful brands in China have applied Chinese traditional cultural symbols to clothing design. Among them, the designers of "black clothes", "Muzhenlai", "Rose Square", "Liangzi", etc., have explained the significance and value of the times of clothing with Chinese elements in their own way. The auspicious patterns such as "dragon", "phoenix" and "peony" are mostly used in the design. "The picture must be intentional, and the meaning must be auspicious" is a major feature of Chinese traditional clothing patterns.

In terms of style, it can not be separated from a button, a small stand collar, a slit, a flared sleeve, etc. In terms of decoration techniques, traditional embroidery, collage, brocade and knot art are inseparable from them. Traditional cultural symbols are expressed in costumes in various forms and forms, making costumes exude national flavor and present national characteristics. Its embodiment can be divided into two categories in dress design: one is explicit expression, the other is implicit expression.

Explicit expression is to express the connotation of culture with visual symbols, such as in clothing design, through the external structure, style modeling, color, decoration and other forms of clothing. Because the dominant cultural symbol is expressed in the clothing design works in an intuitive form, it is easy to be recognized and understood by the public. But in some costumes, we can not see the intuitive existence of cultural symbols, but can feel the national flavor of clothing. This hidden symbol may not be immediately understood by people, but it can be gradually realized through the Chinese life rhythm of "leisure, relaxation, casual" in the way of clothing. In fashion design, the expression form of recessive cultural symbols is more complex and diversified. To interpret it, designers need to have a deep understanding of Chinese traditional cultural elements and national characteristics, and have a high aesthetic vision and certain cultural accomplishment.

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(2) Modern Application of National Costume Culture

Traditional cultural symbols can be purely visual, such as totems, patterns, forms of expression, decorative styles or colors. It can be physical, such as plants, animals, people, objects, etc. It can also be a ritual behavior, such as the boxing when the ancient Chinese left, bowing and bowing when meeting, and social ethics and moral norms. For example, in Chinese traditional culture, the "dragon" is regarded as a god by Chinese people. It is not only the symbol and symbol of the Chinese nation, but also the symbol of the emperor and power; "Phoenix" is a kind of auspicious bird, "see the world is great peace"; "Bamboo" symbolizes lofty, good or observant; Peony is elegant and magnificent. Peony is also known as the king of flowers. The beauties in the Painting of Beautiful Women with Hairpins use peony flowers as decorative hair clips. More peonies on bronze mirrors, Tang brocade fabrics and so on show the beauty of "flowers". At the same time, Chinese traditional ethnic color also has rich connotation and distinctive characteristics. Red has auspicious meanings in China. Sticking red couplets to celebrate the New Year reflects the desire to pursue a better life. Red is the symbol of celebration, such as red lanterns, Chinese knots, red window decorations, red luck characters, and red firecrackers. The five color concept of red, yellow, blue, white and black goes deep into the color aesthetic consciousness of all ethnic groups.

In terms of clothing color, the colors advocated by all ethnic groups reflect the original concept of interaction with gods. In large and small clothing brands, or in some large national events, the information of traditional culture is loaded or branded with national cultural symbols. The cheongsam worn by Chinese women has been repeatedly referred to as the "national dress", representing the Chinese women's dress culture.

Arrive again Tang costume Chinese traditional auspicious patterns such as dragon pattern, cloud pattern, Tuanhua Tuanshou pattern, etc., use various performance techniques such as jacquard, brocade, embroidery, etc. All these reflect the unique customs and charm of Chinese culture.

The use of these cultural symbols is not only the inevitable result of designers being influenced by Chinese culture, but also the clothing designers' efforts to improve the cultural taste of products, display personality, increase the added value of products, improve product popularity, and expand the market share of products with the help of cultural advantages.

Through these costumes, we can feel the unique flavor of Chinese culture and the history, humanity, society and nature related to this culture. Clothing, as a cultural phenomenon, is closely related to the historical evolution of the nation. Different historical periods have different cultural backgrounds and cultural needs. Then clothing itself has certain social significance.

It should be regarded as a rare and important opportunity for the host country to publicize dress culture, dress art and establish the national image. At the opening ceremony of the Olympic Games, the appearance colors of the Chinese team were red and yellow, which reflected the rich traditional Chinese clothing colors; "Blue and white porcelain", "white jade", "pan gold embroidery", "jade pendant" and "silk"... The five series of Olympic medal ceremony costumes made of many Chinese traditional elements not only highlight the soft and beautiful curve of Chinese women, but also show the elegant and elegant temperament of oriental women. The 2008 Olympic costumes reflect "Chinese characteristics, ethnic elements and characteristics of the times". The application of such traditional cultural symbols has great attraction and important social significance. As far as the national culture itself is concerned, the attraction of a certain national culture to the outside world cannot be ignored for specific design.

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(3) Expression and Significance of National Costume Culture in Contemporary Costume Design

Traditional culture is an objective existence and accumulation in the process of historical progress. It accumulates strength and provides nutrition for the progress of human history. Therefore, it is bound to have an undeniable huge impact on modern and future civilizations created by human beings. Rudolf Delahaye Saint Ilaire, vice president of the French International Fashion Institute, once said about the situation of China's fashion industry: "China has many unique things, which are the wealth of Chinese people. The most important thing to achieve success in the international market is to take their own development path".

As a modern Chinese fashion designer, we should inherit the vitality of traditional cultural symbols, and at the same time let the value of Chinese traditional culture show in a new face to the world, rather than just taking "traditional symbols" as decorative language, copying or copying or simple retro and artistic reproduction of traditional clothing stay in the decoration of the clothing surface. The innovation of traditional clothing must break the shackles of traditional "form", inject a sense of the times and scientific clothing concepts into the tradition, and complete the transformation from "form" to "content".

China has a long history of traditional culture, which includes the traditional Chinese view of nature and thinking methods, intellectual wisdom and creation principles. Only by understanding Chinese traditional culture, respecting tradition, and combining tradition can we create clothing design works with Chinese characteristics.

When using traditional handicraft decoration, designers should highlight the focus of decoration, broaden their thinking, combine handicrafts with high technology, create clothing works with a symbiotic sense of originality and modernity, enhance the individual beauty and originality of clothing, and highlight the modeling style of clothing. In addition, when using the traditional clothing decoration language, you can increase the fabric texture effect and mix a variety of materials to achieve rich visual effects and improve the visual impact. Traditional clothing attaches great importance to the visual effect of the fabric, and often borrows complex decoration techniques and fine patterns to add the beauty of the fabric.

stay modelling It is expressed in the form of irregular, asymmetric and free will, integrating the personalized fashion spirit with traditional culture, expressing the elegant and spiritual, elegant and implicit oriental humanistic spirit, which conforms to the aesthetic taste of modern people. Our art has traditions. Traditional art is the crystallization of our local culture and the collective memory of our nation. It has high aesthetic and cultural values and profound spiritual connotation. With the progress of the times, history has constantly given new connotations to traditional culture. The 21st century is an era that pays attention to "design culture". Cultural symbols become the purpose, purpose and soul of design. Modern clothing design works should not only have national feelings, traditional spirit, but also have the flavor of the times, releasing the language of designer's life, and radiating a new dazzling fashion beauty