Photos: Converse Public Shoes Fashion Response Charity
In order to support the Product RED program, Converse and the global launch of the RED (persistent) plan, through quarterly RED products, fundraising to help African people fight AIDS, tuberculosis and malaria.
COVERSE RED shoes in the shoe button part, especially with red as a presentation, and then echoed the spirit of Red, and marked the Converse Red charity activities in the tongue, in addition to the representative of public welfare activities, but also give consideration to the unique sense and value of the shoe itself.
In Xiaobian's view, the new Converse Red still incorporates many fashionable elements.
Graffiti, collage or even a lot of black are used in the Converse Red series, so that fashion attracts charity and fashion responds to charity.
About PRODUCTRED plan: Product RED is a program launched by Bono, the lead singer of U2, a leading Irish rock group, and Bobby Shriver, chairman of the African Trade DATA-Debt group.
The plan authorized and launched red products, and some of the proceeds will be donated to the global Global Fund organization.
Including the Converse, American Express (American Express), Motorola, Gap, Giorgio Armani and Apple and other cross border well-known international brands and enterprises, have joined hands to support this charity activity, have launched many different joint products, even the Hollywood director Steven Spielberg (Stephen Shi Pibai) also joined and supported this charity activity, hoping to arouse the attention of the world to the poor countries such as Africa, such as AIDS, malaria and tuberculosis.
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