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    China Famous Brand Red Dragonfly Group Achieves Management Leapfrogging

    2008/4/9 0:00:00 10403

    Red Dragonfly

    Design drawings for the production management system, China brand, state inspection free, 2007 brand personas...

    Over the years, the Red Dragonfly Group and its leader Qian Jinbo have made achievements and honor in the field of quality brand. However, they were still very concerned about the selection of the Zhejiang Quality Award in 2007. They also introduced the excellent performance management mode in the group company, and achieved a leap in management level.

    It is the core content of Red Dragonfly's corporate culture that "respect and care for every employee, support the team spirit and seek close proximity".

    After 13 years of sedimentation and edification, the excellent corporate culture of red dragonfly has brought rich market and social benefits to the enterprise.

    The single brand produces about 10000000 pairs annually, becoming the shoe king of the Chinese shoe industry.

    In the past 13 years, the red dragonfly has created a management model that is in line with the development of the Red Dragonfly enterprise and has the characteristics of red dragonfly, and has made great contributions to the development of the enterprise.

    The performance excellence mode is essentially an implementation rule of total quality management (TQM), which is the standardization, orderliness and concretion of TQM practice.

    The introduction of the "excellent performance management mode" is not a slogan. The key is to make the management mode further standardize and sort out the internal management methods and processes of enterprises, so as to enable enterprises to achieve seamless scientific management.

    After careful investigation and in-depth investigation and understanding, combined with the development of the company, red dragonfly has found a way that suits itself and effectively implements total quality management, which is the excellent performance mode.

    In June 2007, red dragonfly set up an excellent performance model and an integrated management system leading group and an executive group. Qian Jinbo, chairman of the group, is responsible for ensuring the smooth, orderly and efficient implementation of the project.

    When the red dragonfly was introduced into the excellent performance mode, the external experts group was invited to conduct a comprehensive diagnosis of the enterprise. On this basis, the GB/T19580 "excellent performance evaluation guidelines" and ISO9000, ISO14000 and GB/T28001 systems were integrated to form a four in one management system, which improved the efficiency and effectiveness of the system operation.

    The Red Dragonfly organized several outstanding performance mode standards and related management training in the enterprise, combed the company's value system and development strategy with the excellent performance mode, put forward the functional strategy, constructed the key performance index system of the company's strategic performance, perfected the company's performance evaluation system and measurement system, made all the management activities of the company revolve around the main line of value and the main line of the strategy; all the action plans focused on the customers and the market, avoided blind and worthless behavior; set up a flat organization, so that the management activities of the company were more efficient and the management activities were more standardized.

    The implementation of performance excellence mode has a deep effect on the management of Red Dragonfly enterprises.

    While advocating the satisfaction of external customers, the company also vigorously promotes the internal customer satisfaction project, that is, the upstream and downstream links of the production process of the company are the customers of the upstream link, and the next process is the customers of the upstream process.

    In the design and manufacture of products, the whole process of quality control is carried out. A series of process control is carried out for the design of new products and the confirmation of new products, so as to ensure that the design requirements and quality of products meet the requirements of customers.

    The company introduces advanced production equipment and first-class manufacturing technology, and controls and monitors dynamically the six major factors that affect the quality of products, such as "people, machines, materials, methods, rings and testing". According to the standard, according to the process and the drawings, the staff do not enter the next process, and the unqualified products are eliminated. The QC group and the process innovation team are set up to solve the difficult problems and complex process problems.

    The criteria for performance excellence set up a "design plan" for the Red Dragonfly production management system.

    It provides a framework for guiding the organization's planning work, and outlines the major aspects that must be valued: leadership, strategic planning, customer and market, measurement, analysis and knowledge management, human resources, process management, and business results.

    The excellent performance mode and the integrated management system implementation organization ensure the smooth, orderly and efficient implementation of the Red Dragonfly whole project.

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