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    Clothing Stores Focus On Staff Training

    2012/8/25 13:20:00 31

    Clothing StoresStaff TrainingClothing Industry

      

    Apparel Retailing

    It is a relatively high gross margin industry, but the clothing salesman's wages are low.

    In order to reduce the operating cost, many stores will lower the wages of the shop assistants. Because of the lack of high-quality sales personnel, many shop owners have to sit in the shop all day long.

    However, the quality of clothing sales is all in the hands of salespersons. A good salesperson, each salesperson who has not many sales experience, usually has one or two times the difference.

    Therefore, shopkeepers must not be careless in choosing shop assistants. Even if they pay high salaries, they should apply for experienced and highly qualified salesmen.


    In essence, the competition of modern business can be regarded as a contest between man and person's quality, ability and knowledge.

    Clothing salesmen engaged in commercial sales, in the business circle, should have the basic commercial quality.

    So, what qualities should a clothing store have when shopping for a salesperson?


    1. shopping guide should be good at communication and communication.


      

    clothing

    The work of shop guide is not only about dealing with all kinds of customers, but also maintaining good relations with superiors and colleagues.

    In dealing with various relationships, communication and communication are easier to gain trust.

    In the daily shopping process, communication with customers is an important factor in the sale of goods.


    2. understanding of relevant sales environment


    The shopping guide needs to know clearly about the consumption environment of the shop, the group, the source of the customers, and the competition of the commodity, so that "know the know" can actively adjust the service mode and the service quality within the scope of self activities.


    3. basic business ethics and service quality


    The shopping guide represents the image of the clothing store, and the customer's trust in the shop is largely based on the recognition of the quality of the shopping guide business.


    Shopping guide meticulous work spirit, sincere and trustworthy service attitude, so that customers can be assured of goods, ease of service, shop assured.

    We should sincerely introduce the benefits of commodities to consumers, so that consumers can become beneficiaries of good products, and any promises made to customers must be fulfilled.


    4. dedication and responsibility.


    The shopping guide has this quality. The "inspector" who completes the customer is also an important business work for shopping guide. The shopping guide should check carefully on the clothing shelves before, during the sale and in the packaging of the customers.


    5. do not arbitrarily disclose the store's internal business information.


    Business promotions should also be based on principles. For customers' rude requests, clothing salesmen should decline politely, adhere to the principles of store operation, strictly abide by store regulations, and provide internal sales information, business files, strategic guidelines, etc.

    Marketing plan

    Don't leak out.


    6. enterprising, thirst for knowledge.


    Business society is highly competitive.

    The clothing guide can set up the goal of struggle so as to develop continuously.

    In the struggle, guide buyers need to continuously supplement "nutrition", accumulate experience from every drop of learning, so that they can do better.

    If you want to be an excellent shopping guide, a good attitude towards knowledge is the ladder of success.

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