Open A Clothing Store Aiming At Middle-Aged Women'S Market

There are more and more shops hanging in the street clothing shops, but the ones in the residential areas are very rare, because the people who set up shop are particularly particular about their popularity.

However, Xiaomei, 40, doesn't think so.

In 2005, she opened a foreign trade clothing store in the Bayu Shijia District of Qixing Gang, aiming at middle-aged women in the community. In the past 4 years, the clothing store, which is not a good place, can bring nearly 4000 yuan of income to her every month.

Set up shop aiming at middle-aged women

Xiaomei used to do the business of medical devices. In middle age, Xiaomei, who likes shopping, found it hard to buy the right clothes.

We all share the same feeling of distress with friends close to us.

There must be demand.

This allows Xiaomei to see business opportunities. Why not open her own shop? The consumer is positioned as a middle-aged woman who is over 30 years old and has a spending power.

She first decided to choose the store in the Bayu Shijia district where she lived. Because the survey found that there are many middle-aged women in the District, and 80% of them are white-collar women earning 3000 yuan -6000 yuan. They have a strong stability in buying clothes.

Let the picky girl get the right clothes.

In March 2005, Xiaomei rented a less than 30 square meter shop at the entrance of Bayu Shijia district at a monthly rate of 1000 yuan, and the "CC" clothing store opened up.

At the beginning of the shop, we came to see the new owners coming in all directions, but seeing more and buying less, there was not much turnover every day.

A more than 30 year old female guest came to try on clothes several times, but never bought them. Xiaomei went up to ask, and the other party picked up the clothes without mercy and appraised one by one.

Xiaomei bears patience and listens to customers.

On the second purchase, Xiaomei selected some clothes according to the customers' preferences. I never thought they would sell well just after hanging them up, and sold out in less than a week.

Create files for picking customers.

After that, Xiaomei would come forward with sincere inquiries whenever he met similar customers.

In addition, Xiaomei also set up files for the discerning customers, including the body, color, preferences and so on.

When the new products arrived, they volunteered to send text messages to them.

In order to stabilize the source of tourists, the frequency of the new goods on the clothing store is fixed, two times a month, and there are many styles of clothing, but the number of items is not more than 3.

In Xiaomei's view, when the guests came and saw the same clothes, they would come and go less and less.

The business soon became a fire and won many hardcore customers.

Cost benefit analysis

Rent: residential area 1500 yuan per month, plus water and electricity, property management, a total of about 2000 yuan per month.

Decoration: 10 thousand yuan

Man: hire a salesperson, 2000 yuan per month.

Purchase: first purchase fund 45 thousand

Gross profit: sales in winter and spring are more prosperous, monthly net income can have 4000--5000 yuan, generally 7, August is off-season, monthly income is 3000 yuan or so.

Host language

Extension services have business opportunities.

Just sell

Xiaomei is sure to compete with department stores, shopping malls and specialty stores.

However, it is impossible for large stores to set up personal files for every customer, and salesmen can not name every customer.

However, Xiaomei can do it. She can provide close service for every customer. This is her core competitiveness and her magic weapon to make money.

As a matter of fact, in the District, business is done, and customers are residents of the district. First of all, we should do well with the residents in the community. We should rely on the good connections of the officials to develop the consumer groups, and then provide the extended services that the big stores can not provide, and the business will come naturally.

Secrets of wealth creation "

Community clothing store

Three secrets

First, the goods must be "ruthless, accurate and fast".

The most important thing to open a shop is to have a good eye.

Xiaomei said that vision is not two days a day, sometimes need to receive some professional knowledge, or run, see more, learn more about the successful experience of others.

Two, the price should be flexible.

In pricing, we should grasp the psychology of customers.

The same thing, if shopping in the mall, customers will feel that they are buying brands, while small shops are not.

Therefore, we should take small profits but quick turnover as the main business strategy, and the price should be 15-20% cheaper than that of the same kind.

Three, we should be good at communicating with customers.

Xiaomei said that unlike the customers in the community, they should establish a sense of intimacy, love and trust, just like friends.

Many customers in the district try out clothes in the evening or walk out in the morning to try out clothes, even if they don't bring any money.