Children'S Clothing Market Is Becoming The New Brand Of Adult Clothing Brand.

In adults

In the case of declining profits, children's clothing, like a dark horse, is the chief executive who makes clothes. The children's clothing market in the whole country has about 100 billion market share.

At present, the mainstream children's clothing brands are on the market.

High-end brands: Armani, etc.

Medium and high end brands:

Nike, Adidas, E-LAND, Macedonia, MQD, etc.

In this year's economic situation is not optimistic, the major

Profits have fallen, and Nike, Adidas and other sports brands have removed factories in China and moved to Vietnam, where labor is cheaper.

In such a state of chaos, children's clothing is like a black horse, which stands out in the clothing of some department stores.

Under the influence of many factors, GXG, Lining and other original brands of adult clothing have joined the children's clothing market successively. However, the brand of Shanshan, which has been doing more than ten years of children's wear, has been vowed to have a beautiful pformation after more than a week ago by the opportunity of the autumn dress order meeting.

Sales of children's wear in shopping malls keep growing

"Every year we have roughly one family.

After the Spring Festival, the budget has begun to decline.

My family's clothing shopping list is the first to be reduced, because men's clothes are not so many patterns and the majority are basic.

I am the second to reduce the budget, and the one who is still a child is over the age of one.

Children can grow fast and their clothes will be much more expensive. "

After the 80's young mother lambs think that no matter how it can not affect the children's food and clothing.

Reporters interviewed learned that there are many young parents who have such an idea, and perhaps this is one of the reasons that lead to a relatively ideal market for children's wear.

According to data from the East Gate store of Yintai department store, sales of children's clothing in the first half of last year were basically the same as that of last year, but this year's situation is far worse than last year. Therefore, the result of fair play has been a great comfort.

Children's wear Department Manager Yang Bin also said that if the ranking, in addition to women's clothing, children's clothing.

"Basically, two hundred or three hundred yuan or so will be the best way to attract customers."

Ma Yanping, manager of children's wear Department of new Hualian Shopping Mall, said that nowadays, buying children's clothes like buying houses has become rigid demand.

"Adult clothes can be taken out of last year's clothes to wear again, children grow fast, basically last year's clothes can not wear this year, so we have to buy it again."

Ma Yanping further explained that the sales growth of the children's clothing in the first half of the new Hualian Commercial Department slowed down, but after all, it still increased from last year, which is already a very good result.

Other children's dream houses, such as international shopping centers, are more high-end children's wear brands. The children's clothing priced at 1000 yuan is still the best choice for the rich, so the sales situation is also good.

Adult clothing brand striving for children's wear

Lead children's clothes to be like a dark horse to kill this year.

If one of the reasons mentioned above is the purchasing psychology of young parents mentioned above, the confusion of children's clothing brand market may be another reason for the growth of children's clothing sales.

Before the start of the "Metamorphosis" order of Shanshan children's clothing, Taiping, GXG and other brands have launched their own children's clothing brand.

GXG brand children's clothing is located in Tianyi Square GXG adult clothing counters, has not yet entered the department store in the form of single cabinet.

In addition, many adult clothing brands want to play a big role in the children's wear market.

Lining group has announced a high profile to enter the field of children's wear, and released the development plan of Lining's children's clothing in the next 5 to 10 years. "Lining kids" will become the key direction of group development.

According to statistics, in addition to Lining, PEAK also has the intention to enter the children's clothing market, Metersbonwe launched the independent children's clothing brand "MooMoo" during the year.

Some big international brands, such as Nike, Adidas, Dior, baby and ARMANI, have extended their tentacles to children's wear.

In the industry view, children's clothing before the development of space is much larger than adult clothing.

Wang Xueping, general manager of Shan Shan children's clothing, said that all children's clothing brands in the country have a market of 100 billion, and will explode in the next 5 years.

"Although children's clothing market is very competitive, everyone can do it together to make the cake bigger.

And we will focus our development on the more developed areas of competition in Jiangsu, Zhejiang and Shanghai.

According to Yang Bin, manager of Yintai Department of children's clothing, now the brand of children's clothing is mixed and chaotic, and it needs an integration process. In fact, the so-called leader brand is far from being formed, so this provides an opportunity for the shuffle of the domestic children's clothing brand. In this round of integration, there will be a relatively high elimination rate. That's why so many brands want to plug in the children's wear area.

Children's clothing market needs to be subdivided

Infant clothing, children's wear, children's clothing...

Although it seems to be a subdivided market for children's clothing, it may be necessary to have a more detailed anatomy to win the market.

Hundreds of millions of Yuan cake is tempting, but if you rush into the children's clothing market, it may be the result of breaking the blood.

This is because in children's clothing process, there will be no less clothing than adults, and in fabric selection, style design and brand promotion, and adult clothing is very different.

Therefore, it is no easy task for adult brands who enter the children's clothing market to build brands in a short time.

For example, the brand Mini peace of Taiping bird's children's clothing is mainly based on Japanese and Korean style, and the selling price is not high. But since entering Yintai children's wear department, sales promotion is not very obvious.

But Yang Bin, manager of Dongtai children's clothing department of Yintai department store, said that the brand new mini peace is not only fashionable but also sold at a low price, which is a brand of children's clothing with high cost performance. The market prospect should be good, but how long it will take to cultivate the market, it's not easy to say.

At present, a general manager of a children's clothing brand said, maybe we can consider starting from the market segmentation, for example, the difference between infant clothing and children's clothing is very large, and at present, there are not many infant clothing brands. Therefore, infants and young children of different ages have different needs for clothing styles, designs and fabrics, and the market needs to be further broken down and excavated.

The difficulty of clothing business has become the slogan of today's clothing enterprises. How sad are their days? In the clothing industry, there is a saying that stocks are sold for 3 years.

That is to say, even if we do not produce new clothes, we can sell stocks for three years.

Therefore, a lot of women's wear brands have implemented the principle of "no shortage of excess". The market can sell 10 pieces of one style and produce only 5 pieces. Such hunger marketing may be a temporary way to relieve the pressure of inventory now.

A clothing company that produces children's clothing has obtained the data of several large department stores. This shows that under the situation that the profits of adult clothing are declining obviously, children's wear is growing against the trend.

Compared to adult clothing, children's clothing inventory pressure is relatively small.

Therefore, no matter who has done children's clothing before, they want to join this territory.

However, it is necessary to remind businessmen that when choosing children's clothing with different brands and styles, the choice of fabrics and the finer processing are all more important.

When children's clothing brands are repeatedly found to be problematic, businesses must be cautious about making children's clothes.