3000 Chain Shoe Stores Nationwide Starve

The crisis of the famous sports brand "double star" is facing the crisis before the crisis. A wave of cargo breaking up in Chengdu, affecting more than a dozen large and medium-sized cities in China and nearly 3000 Twin Star chains is spreading.

Behind this crisis is the increasingly fierce "struggle" between the state-owned enterprises' double star group, the Qingdao Twin Star Industrial Limited by Share Ltd (hereinafter referred to as the celebrity industry) and the double star agents across the country.

The source of the storm is in Chengdu.

As a leading brand of Chinese sports brand, it is a matter of concern for the two stars to go where they should go.

Chengdu's double star shoes are out of stock. The main reason is that the two star shoes can't get the goods. Now the stores sell them by selling a little stock and double star casual wear.

Yesterday, Deng Fangying, the manager of the double star store in Guanghua Avenue, Chengdu, told reporters that the source of the double star shoes began to tense up about a month ago.

In several other double star stores, reporters also got the idea that the supply source was in urgent need.

"From the end of February, the double star shoes in Chengdu market were out of stock, because the double star clothing was made by our factory in Chengdu, so we have not broken the goods."

Yesterday, Li Feng, general manager of Southwest Chengdu company, confirmed to reporters.

Li Feng disclosed that there are more than 1000 chain stores in Sichuan and 1000 more in Chongqing, Guizhou and Yunnan.

"These chain stores are going to pick up goods from us.

The group stopped sending us goods, so the whole southwest market was out of stock.

There are also some northern markets.

"Ji'nan and Shijiazhuang are already out of stock, and the existing supply of goods will last for more than half a month."

Yesterday afternoon, Shi Yunwen, deputy general manager of Ji'nan Double Star Economic and Trade Co., Ltd., said on the phone.

In fact, double star shoes have been involved in more than a dozen large and medium-sized cities, nearly 3000 double star chains, and the scope is still expanding.

The source of the important storm of Southwest double star is in Chengdu.

Behind the stock crisis, there are fierce competition between double star group, celebrity industry and southwest double star about double star agency.

Chengdu Binxing Avenue North Section No. 99 is the location of Chengdu science and Technology Investment Development Co., Ltd., a double star group. It is also the center of the double star in the southwest market.

According to introducing, double star group Chengdu science and technology investment development limited company actually controlled Sichuan, Chongqing, cloud, expensive market, is called "Southwest double star" inside the double star group.

Liu Shuli, chairman of the southwest double star board, and his wife Han Junzhi are chief executive officers. Han's other status is the chairman of Ji'nan Double Star Economic and Trade Co., Ltd.

It is reported that two couples are veteran members of Binhai group's president Wang Hai, who now control 70% of the footwear and clothing sales channels of the group.

It is understood that last year's sales of Double Star clothing reached 700 million yuan, while the southwest double star with production base finished 6 hundred million.

Obviously, the position of Southwest double star is very important in the two star group. To compete for ten years' operation, we must control the southwest double star to grasp the double star's biggest profit source.

However, Liu Shuli, who controls southwest double star now, is already on fire with Wang Haishi, President of the two star group. The contradiction between the two star groups, the celebrities industry and the southwest double stars is also very sharp.

Reporters from the double star group in February 17th to the southwest double star and Liu Shuli's official letter found that in February 15th, Wang Hai and Liu Shuli talked and asked for "group holding southwest double star 51%".

Subsequently, the double star group sent a letter requesting Liu Shuli to make a definite reply within two days.

Liu Shuli and southwest double star wrote back in 19 days. The application needs to be clear whether the holding body is a double star group or a celebrity industry.

In February 23rd, the double star group issued the "notice on dismantling" to the southwest double star, saying that it imitated the trademark of the Double Star Group on the text, and imitated its trademark rights and interests in the design of other famous companies, and infringed its legitimate rights and interests.

Subsequently, celebrity industry also issued a notice, said, "only the regional operation rights of dual star products to celebrities Industrial Holdings (holding more than 51%) of the company."

"Celebrity industry requires 51% holding, which is actually forcing Liu Shuli to hand over the southwest double star."

Southwest double star responsible person said Liu Shuli did not want to work hard for ten years and was held by others.

In February 28th, the two star Chengdu company, Chongqing company, Kunming company and Guiyang company jointly signed the double star group. They said they had never infringed the trademark interests of the two star group. Moreover, the shortest authorization period was signed in July 2008 between the two star group and the southwest double star, and the longest authorized to April 2009, the celebrity industry and the double star group can not cancel the authorization at will.

However, the two star group still supplies the Southwest Company with documents.

In March 26th, the scope of stopping supply was further expanded. The two star group stopped supplying two cities in Ji'nan and Shijiazhuang, and the market in these two places was managed by Han Junzhi's Ji'nan company.

Forcing the agent to push another brand to save itself, it is understood that the two star group has begun to spread its channels at the same time when the double star group stops supplying to the southwest and Ji'nan binaries.

From the vice president of Binxing group, the star of Limited by Share Ltd, the senior legal representative of Tin Star, he began to go to all over the country to build a new logistics platform.

At present, in Qingdao, Tianjin and other places, the double star group has established its own logistics platform.

In this process, the double star group and the original seller inevitably conflict.

In March 31st, the related personnel of the Binxing group sent to Kunming to build a new logistics platform entered the Kunming double star company, dragged away tens of millions of dollars worth of clothing and shoes. In April 1st, dozens of people were holding the "Chongqing double star general agent" authorization letter to Chongqing Double Star Office, claiming that they were the authorized general agent of Chongqing in Chongqing, and Chongqing double star company was a big enemy.

In the face of the gradual tightening of double star group, southwest double star and Ji'nan double star also have their own countermeasures.

It is reported that while the above agents are buying goods from the south to ease the tight supply of goods, they have already planned to launch other brands to sell in the chain stores in order to cope with the double star group's suspension of supply.

However, Han Junzhi himself also said, "the introduction of other brands to save themselves is helpless.

When things get the final result, we are willing to be more familiar with binary stars.

The president of the double star group, Wang Hai, runs a double star for 34 years, creating a famous double star brand from shoes to tires.

Since 2002, Wang Hai has established a famous industry with managerial shareholding, a company jointly invested by the Binxing group, the Binxing group and three natural persons.

Among them, Wang Hai invested 6 million 900 thousand yuan, accounting for 21.88% of shares, becoming the largest shareholder.

In November 8, 2007, "because there were no new buyers during the public announcement of the project," the assets of the shoes of the two stars were pferred to the celebrities industry according to the regulations.

At present, Wang Hai is not only the president of the double star group, but also the chairman of celebrity industry.