Shoes And Clothing Enterprises Should Not Like "Old" But Forget "New", And Beware Of New Inventory After Old Inventory

Many people are pressed by well-known manufacturers footwear Clothing inventory, in the face of sales staff's carrot and stick, is always reluctant to give up the existing brand advantages and profits, and silently endure. But I don't know what the salesperson said, but the dealer is a real gold and silver. When it comes to that day, it will be too late to regret.

Inventory has become a problem for manufacturers and dealers. After dumping the inventory, most dealers are dying, and smart dealers have already transformed from the following three directions:

　 Transform strategic core from product to channel

Faced with the two-way extrusion of manufacturers and terminals, many dealers believe that the more product agents, the more money they can make, and the stronger their control over channels. This is a wrong idea. First of all, let's not say whether we have the ability to control so many brands. There are too many brands, too many SKUs, different products and brands go through different channels, and the dealers' channel control ability will be the first to be exposed.

The root of dealers' survival is in the channel. To avoid the re emergence of high-risk inventory, efforts should be made in channel management. Dealers can sort out their core channels among many channels and focus on them.

We should serve the channels well, and we should not mess with products. At present, some footwear and clothing Dealers began to transform, actively cut down some channel terminals, and followed the rapid development of channels such as Bubugao and Watsons. Not only did the inventory remain within the safety line, but also the staff was less, the resources were more concentrated, and the profit was good. On the contrary, the bargaining power was stronger at the manufacturer's side.

　 People are the root, and management produces profits

I once went to a large dealer's store to observe that when the boss was away, there were 11 salesmen in the store. When a customer came in, almost no one took the initiative to greet him, and lost a lot of sales.

The dealers' profits are accumulated by one cent and one cent. It is not easy to make money. As a result, dealers are reluctant to spend money on personnel training and management. In fact, this is the big head of dealers' business. How can the inventory of several million yuan be easily solved without a good person and good management methods?

　　 Strengthen financial management and set stop loss line

The dealers of Nokia and BYD know that the manufacturer is the natural enemy of dealers and cannot compromise easily. If survival only depends on a certain manufacturer, it will be doomed. If an enterprise only knows how to keep pressing targets on dealers without supporting solutions, it will attract enough attention.

Many people are pressed by well-known manufacturers stock In the face of the sales staff's carrot and stick, he always reluctantly gives up the existing brand advantages and profits and silently suffers. But I don't know what the salesperson said, but the dealer is a real gold and silver. When it comes to that day, it will be too late to regret.

The real solution is that the dealer sets a stop loss line. If the amount of goods sold by the salesperson of a well-known manufacturer is much higher than the amount of goods shipped, and the storage and logistics costs of the product are included, the agent of the well-known product will lose money in a period of time, then he will not hesitate to refuse to sell the goods. If the situation is serious, the agent can be terminated, Because the manufacturer ignored the current situation of the dealer's operation, it means that the manufacturer's operation has various problems that have not been put on the table. Only when the important links are properly controlled, can the inventory problem be reduced to a trivial matter.