Optimistic About Chinese Market DOVERAL De Frey Jiaxing Shop Opens

A few days ago, the world had pure French origin.

Brand DOVERAL (de Frey) another franchise store settled in Jiaxing.

This marks the gradual acceleration of DOVERAL's layout in China.

Yang Jizhao, vice president of China Textile Industry Federation, attended the opening ceremony of the franchise store.

After the opening ceremony, Shen Bingkun, chairman of Zhejiang de Frey Clothing Co., briefed reporters on the past and present of DOVERAL.

Shen Bingkun is a senior entrepreneur with more than 20 years experience in women's clothing development and production. She has studied and practiced women's clothing consumption deeply, carefully and with time.

Over the years, he has been observing the changes in the domestic women's clothing market, and hopes to rely on his many years of experience to run a high-end women's clothing brand.

Judging from experience and reality, the consumption orientation of modern female clothing begins to turn to show the pure natural beauty of women, and embodies the sensibility and delicacy as well as the whole body, giving women a taste in leisure fashion.

After a long period of exploration and research, Shen Bingkun turned his attention to the palace of art and fashion - France, aiming at the French original clothing brand DOVERAL.

After in-depth investigation, Shen Bingkun eventually joined the DOVERAL (de fry) brand owner de fry (France) International Garment Group, and jointly formed the Zhejiang de fry garment joint stock company.

In March this year, the theme of "DOVERAL" and "2012 autumn winter" women's wear exhibition were held in Beijing, and became the focus of media and consumers.

In the newly opened franchise store, the reporters saw that the two storeyed shops on the top and bottom displayed exotic customs from France.

The DOVERAL (de fry) series of women's wear presents a unique, beautiful elegance, fine workmanship and superior fabrics, which perfectly display the fashionable leisure style of DOVERAL (de fry) women forever yearning for and pursuing, and cater to the aesthetic concepts of mature women in mainstream society, embodying the highest spirit of French fashion culture.

The name "DOVERAL" is derived from the praise of French artists for their unique creative style. It is the elegant tradition and romantic demeanor of France for hundreds of years, enabling women to show a fashionable woman who stroll along Champs Elysees street.

Liu Hongbo, marketing director of Zhejiang de Frey clothing company, explains that every dress design is a kind of reverence for creation, full of passion and reverie, and the creative ability of every design and detail is aimed at displaying beautiful costumes for modern urban women.

A few days ago, Mrs. Zhang from overseas returned to buy a Han made women's clothing in the shopping center of Wu Guang and Asia trade. After visiting several stores, she sighed deeply: how are the five or six brands of Han style clothing such as the red man, Yuan Tian, and "Le Mei"?

It is difficult to grow up as a traditional processing industry.

"Now many people in the society think that the clothing industry is a traditional industry, which is actually a lack of understanding of the clothing industry."

Liu Shuren said that the understanding of the clothing industry can be divided into three aspects, one is the processing industry, that is, people's OEM; the second aspect is fashion, which needs to create its own fashion brand; the third aspect is the luxury brand.

In these three aspects, except for the first category of traditional manufacturing and manufacturing, the other two aspects need great creativity.

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The industry itself is a culture, fashion and creativity as an industry, both in the design of clothing, or in the promotion and marketing of brands need great creativity. "

In fact, these three aspects need to be gradually improved in the development of Han style clothing.

Unfortunately, the Han style clothing has been positioned as a traditional processing industry in the process of growing up, and has not been included in the category of creative industries.

"The development of industry needs the process of cultivation."

Turning to the development of the Han style clothing industry, he said that the Han style clothing was explored and developed from the beginning to the end in the market environment.

If we can get support, guidance and promotion from relevant government departments, we believe that the pformation and upgrading of Han style clothing can go up to a new level, and it is expected to grow into another one hundred billion industry in Wuhan.

It is understood that at present, the Han style clothing, only clothing creativity and processing output of the processing industry more than 40 billion yuan, if added to the upstream and downstream of the textile, cloth and buttons and other related industry output value, to make hundreds of billions of industries is only a matter of time.

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The development of Han school needs industrial clusters.

"In the past 20 years, we have been under capacity."

Turning to the development and current situation of Yuan Tian, Liu Shuren said, "we are not processing enterprises, we are women fashion makers."

In fact, in recent years, the leaders of Han style clothing, including yuan Tian and red men, have built factories in different places in order to expand their production capacity. For example, Yuan Tian set up factories in Xianning, and the red men set up factories in Xiaogan. The main purpose is to expand their capacity.

But even so, Liu Shuren is worried about the shortage of capacity: it is difficult to choose a good OEM brand in the local market.

"Processing services also need to create brands."

He said that the clothing industry in Wuhan is relatively weak, and believes that there is no brand for other people to do OEM and OEM.

"This is a big mistake, and the industry can also have its own brand. For example, the familiar Foxconn is actually a foundry, and it is the king of foundry. Can you deny that Foxconn is not a brand?" Liu Shuren asked.

"Some of the small and medium-sized enterprises in the Han style clothing industry can consider being a foundry brand."

He said that the development of Han style garment industry needs division and cooperation, bigger and stronger.

"To form a resource that can affect the national garment industry, we need to actively promote industrial clusters."

He said, "we hold high the banner of Han style clothing not to obliterate individuality, but to publicize individuality and develop together to form a Han faction industrial cluster."

In fact, Liu Shuren and other Wuhan clothing trade association's concept has gradually become a reality.

In the second half of this year, the 14 member units of the Wuhan clothing trade association jointly invested 100 million yuan to start the establishment of the Han faction business exchange investment Limited by Share Ltd.

Han school

The industrial pfer is very urgent. Hanzheng Street is moving out, and Han style clothing enterprises are also moving out. "

Liu Shuren said that it is imperative to make bigger and stronger Han costume and form industrial clusters, so that the advantages of Wuhan's nine provinces will become an economic advantage.

It is understood that the Wuhan clothing chamber of Commerce has now begun to choose the site selection of industrial clusters, Hankou, Xinzhou, Honghu, Hong'an and other places have been included in the scope of its investigation.