Kobe Helped Nike Create Basketball Shoe Revolution

Nike and Kobe Bryant released Nike Hyperdunk, the lightest and strongest basketball shoes ever made by Nike. It is also a product of many high-end and lightweight innovative products launched by Nike to support the athletes of more than 100 countries participating in this summer's Beijing Olympic Games. These innovative products will help these athletes win the gold medal in 32 sports.

"Our performance products for the Beijing Olympic Games focus on some of the essence of Nike's historical products."

"NikeHyperdunk is a first-class product," said Mark Parker, President and chief executive of Nike. "It marks the promise of Nike: dedicate excellent innovation and lightweight performance to excellent athletes all over the world.

Every gram weight is important in competition.

Athletes need lightweight advanced sports shoes and sportswear, which can make them confident in the competition, which is exactly what we design for them.

Parke and Kobe released Nike Hyperdunk basketball shoes to the media of all countries. The media staff witnessed the appearance of Nike's innovative performance products for the Beijing Olympic Games at Nike global headquarters.

The products include sports shoes made of high-tech lightweight fibers and Lunarlite foam cushioning materials which are stronger than bulletproof vests, and Nike Swift high-performance sportswear made of recycled polyester.

The weight of Nike Hyperdunk basketball shoes is only 13 ounces, which is 18% lighter than that of Nike basketball shoes.

Kobe runs 2.5 miles in every race. Lighter basketball shoes mean that he can get more energy on the court.

Kobe will wear NikeHyperdunk to compete in the April Lakers and Clippers.

Hyperdunk basketball shoes will be on sale in the United States at the end of July.

"NikeHyperdunk is super lightweight basketball shoes. It is strong and responsive, and it can bring real advantage to me in the competition."

Kobe said.

The Beijing Olympic Games will provide an international stage for Nike. With this stage, Nike will make full use of the strong brand leading edge that the company has established in China.

The launch of Nike Hyperdunk basketball shoes and other innovative products related to the Beijing Olympics will create a powerful platform for Nike to consolidate the status of Nike in China's leading sports brand.

Today, China is already the largest business market outside of the United States of Nike, and its sales revenue in China has exceeded $1 billion.

Hyperdunk basketball shoes contain two Nike's latest innovative technologies: Flywire technology and Lunarlite foam.

Flywire technology redefines the structure of sports shoes, reduces the weight of the shoes, increases the strength of the shoes, makes the athletes feel lighter, and can run faster on the runway and the golf course.

The Lunarlite foam has a unique cellular structure, which forms an ultra fast light shock mitigation system.