Raw Material Price Rises, Labor Costs Increase, Sandals Prices Rise By More Than 30%.
The newly listed sandals cost more than 100 yuan more than double leather shoes.
As the weather turns hot, a lot of fashionable sandals come into full market. However, careful people can easily find that the price of sandals this year has increased substantially compared with previous years. The agent said that this is due to the increase of raw materials and labor costs.
A new brand of sandals is priced at 898 yuan in a high-end shopping mall in the downtown area, enjoying 12% off discount.
On a special counter, the price of the old sandals on sale is priced at 400 yuan, while the price of the new sandals at the front of the counter is close to 600 yuan, and the price has risen by 20% to 30%.
Another famous brand of leather leather sandals is priced at 568 yuan, while the price of all leather shoes sold on shelves several months ago is 466 yuan.
Sales staff said that the price of new sandals was mainly due to different workmanship and design. Under the reporter's questioning, the staff admitted that not every year the average price of the new listed sandals was higher than in previous years. This year's sharp rise is mainly due to the rising cost of raw materials.
Besides the top grade leather sandals, the price of ordinary sandals is also changing.
According to Ms. Wang, a businessman from Heping Village, the price of leather sandals has increased by 20% - 30%, and the purchase price of 30 yuan has now risen to 38 yuan.
"Now that food prices have gone up so much, if department stores are starting to raise prices, only consider reducing consumption. Look at these prices. I will probably wait until the mall is doing activities this year, or buy some old discount items."
Miss Zhang, who is shopping, said.
What is the reason for the price increase?
Mr. Wang analysis, chief agent of Yunnan, the main source of leather raw materials is rising raw materials and labor costs.
The origin of the spider's shoes is in Wenzhou, and leather materials have risen by about 20%.
After the implementation of the new labor contract law, the increase in labor costs is also very huge. "The rise of pork and beef on the market is one of the reasons, but it is not the main reason."
According to the head of a well-known department store in Kunming, the price of many brands of sandals has increased by more than 30% this year. Shopping malls only offer promotional activities when promoting new products.
In principle, the price of single shoes will start to float in the spring, but because the order of spring shoes will be opened as early as six months ago, the performance is not obvious, and the price increase will be reflected in summer sandals.
"But not all brands are rising in price. Generally speaking, there is a marked rise in the price of big brands that have stable markets, and the brands that are promoting the market even appear to be rising or falling."
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