Clothing Stores With Unique Advantages
The key to winning a competition is to constantly look for weaknesses.
Competitors can't be everywhere. If they can find their weaknesses, they will find opportunities.
The next step is to see how you can make use of opportunities.
Self superiority
Now.
Basically, you should aim to create "personalized shops and valuable businesses" and build their own advantages from the following aspects.
(1) management of special costumes
Generally speaking, 80% of the store's business performance comes from 20% of the goods.
A careful analysis of the sales situation of the shop will find that there is a certain kind of clothing for a certain period of time.
Clothes & Accessories
Products are especially popular, almost every day, the top of the list of store sales.
If there is a shortage, some customers will book in advance.
These best-selling clothing accessories are shops' specialty products.
As long as these goods are kept in store, the basic turnover and profit can be maintained.
If there are not a few distinctive clothing accessories, it will be dangerous. We must find and replenish such products in time, so that customers can always find other good products that are not yet available.
(2) create attractive stores.
Customer pairs
shop
The first impression is caused by the layout of the store, so it is necessary to set up an attractive store.
Attracting customers is more natural and customers will be more popular.
No customers can come and sell goods.
Customers will be the most attractive shop in front of several connected shops in the same industry. Even if they do not necessarily go in, they will bury the foreshadowing for the next time.
(3) shop assistants should be excellent.
Excellent salespeople can easily increase business performance by more than 20%, while 20% of business performance means more than a few thousand yuan per month or tens of thousands of dollars per month.
A good salesperson is usually a salesperson. No one wants to see a face with no expression in the shop, or too warm to make people feel hair. So the salesman can make the customer most effective in purchasing goods.
(4) new hot selling
Sales of clothing and accessories are obviously light and high season.
The peak season is the most critical period of store business, which usually accounts for more than 70% of the business of a year.
Therefore,
Management
Shops must be "hot season".
There are several points to be noted for hot season sales: first, the new products should be prepared ahead of time, with sufficient supply.
Secondly, we should excavate the special costume and accessories in the season.
Finally, effective promotion measures must be put in place to create "hot selling" atmosphere in shops.
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