PEAK Founder Xu Jingnan Wrote An Entrepreneurial Epic Of Regional Brand Internationalization.

On September 5th, the 2012 Chinese entrepreneur of the year was successfully held in Beijing in August 26th. Peak Xu Jingnan, the founder, won the award of the annual example of China, and told a lively international entrepreneurship course for entrepreneurs. He won the applause of entrepreneurs at the scene.

 

　　 Xu Jing Nan Chairman's speech

Xu Jingnan gave the most pertinent suggestions for SMEs. He said: "the world is huge. Economic globalization has brought great opportunities and opportunities to our SMEs. With this vision, we will have broad minds and have concrete and thorough measures. Do not think the difficulties of small and medium-sized enterprises going abroad. On the contrary, the international market is a good development space for us. "

The annual event known as "Oscar" in the field of entrepreneurship in China has entered its fifth year. In the past 4 years, the annual figures elected each year have become a typical sample of China's entrepreneurial field. This year, Mr. Xu Jingnan, chairman of China sports brand PEAK group, has become the representative of the Chinese entrepreneurs in the year. He also told the entrepreneurs in China in the field of sporting goods with the image of a successful businessman. {page_break}

 

Chairman Xu Jingnan and President Kong Qingtai

The PEAK from Quanzhou, Fujian is one of the outstanding representatives of Chinese sports brand. In the past more than 20 years, under the leadership of Xu Jingnan, PEAK has achieved a great leap from OEM to independent licensing, from localized brand to international brand and annual sales from millions to billions, and has won the "first brand of Chinese basketball equipment" for 4 consecutive years, becoming one of the five leading brands in China's sporting goods market.

More than 20 years ago, Xu Jingnan first put forward the "internationalization strategy" in China. Xu Jingnan said: "China's reform and opening up must bring China strong and powerful. We must go out. China is strong enough to do business only at home, and must compete in global competition." In September 2009, PEAK sports successfully listed in Hongkong, realized a gorgeous transformation from family enterprises to public enterprises, realized the goal of capital internationalization, and PEAK also walked out of an international entrepreneurial road.

"Only with the development of small and medium-sized enterprises can China have a future. This is a deep feeling for me." Xu Jingnan said that PEAK also started from scratch and went step by step. In 2009, PEAK set up a branch in the United States. In 2012, PEAK opened in two flagship stores in the United States. "PEAK stores in the United States have been highly valued by our provincial governors and governors, who have cut their colors in our store. This shows that the Chinese government attaches great importance to developing international markets and creating international brands. It shows that China has these needs, and the governor himself has gone to the overseas stores for ribbon cutting. {page_break}

 

Xu Jingnan chairman red carpet signature

In fact, the current China Sporting goods industry The whole market is in a bottleneck. However, the stock price of PEAK has not declined. Instead, it has put forward the "three hundred target" of enterprise development in the adverse market: in ten years, PEAK trademark has been registered in 100 countries, and the products have been extended to 100 countries and regions, striving for international sales revenue to reach 10 billion yuan in 10 years.

Xu Jingnan said: "at the just concluded London Olympic Games, the seven national Olympic teams sponsored by PEAK took seven gold medals and a dozen medals. This gives our Chinese brand a full display on the world stage. This is what Chinese enterprises should do. This is also a matter for Chinese enterprises to be proud of. PEAK is going to the international market, it is to show itself boldly. "