Balanced Development Of Domestic High-End Fabrics

In recent years, more and more international fashion brands have begun to turn to China to purchase fabrics. The huge production group here has provided unlimited possibilities for the development of clothing brands, and more and more Chinese fabric enterprises have positioned their brands at the high-end. But at the same time, we also see that, Domestic high-end fabrics Although the development of the Internet has reached a certain height, there are still some problems to be solved and puzzles to be solved.

　　 Product homogenization becomes one of the bottlenecks

"Only by taking a leading position in a certain fabric field and constantly pushing through the old to bring forth the new, and keeping away from conventional products, can international fashion brands pay attention to it and become high-end fabric suppliers." A person in charge of an enterprise specializing in the production of high-end jacquard fabrics said in an interview. There is almost no exception to some domestic enterprises that are committed to producing high-end fabrics, and they are all making efforts on product differentiation. Even so, it is difficult to prevent the intensification of homogenization of domestic fabrics.

The homogenization of products shows that the overall innovation of domestic fabric enterprises is not enough, and a large number of small and medium-sized enterprises still rely on imitation to make a living, which not only fails to achieve the goal of letting a hundred flowers blossom, but also holds back a few rapid innovations Fabric enterprises The pace of development. After realizing this situation, high-end fabric enterprises pay more attention to the protection of new products, and some even shield some customers in exchange for product copyright.

　　 Rare fabrics="high-end fabrics?"

With the advent of summer, comfortable cotton T-shirts have become the favorite of trendy men and women on the streets. Since the concept of "organic cotton" came into people's view a few years ago, the use of organic cotton is increasing every year. In 2011, the scale of the world's organic clothing reached about US $6 billion. Even so, organic cotton has become a "minority" textile product because of the harsh requirements of its raw material growth and post-processing links. But "minority" does not mean "high-end".

The reason is that these new materials are limited by their characteristics, and it is difficult to achieve the effect of industrial fabrics in stiffness and dyeing, which makes them difficult to meet some artistic requirements of contemporary fashion when shaping. For example, clothes made of organic fabrics, Mudale fabrics, etc. are more suitable for home and leisure wear, These natural characteristics make them a certain distance from the traditional "high-end".

　 Production links are not hard to highlight "weaknesses"

It is not uncommon to win orders from high-end clothing brands but fail to meet the high requirements of production links, especially in regions where the textile industry is relatively concentrated. While the downstream textile and clothing industry began to upgrade its products, the technical weakness of the domestic dyeing and finishing industry began to highlight. "It is the 'dyeing and finishing' link that eats up the order profits" is no longer a new thing. Many fabric enterprises that only produce grey cloth have to transport semi-finished products to other provinces and cities or even to foreign countries for subsequent processing because the technology of local dyeing and finishing enterprises can not keep up, which makes the production cost of finished products higher.

In order to break away from the shackles of "dyeing and finishing", many textile enterprises take dyeing and finishing as a link in the company's industrial chain expansion plan, "The expansion of dyeing and finishing business is mainly based on the development needs. Many of our high-end knitting products need certain dyeing and finishing technology, especially in the post finishing process, and many enterprises cannot do it. We know our product technology best, so we want to apply for environmental assessment and do our own dyeing and finishing business." Many fabric enterprises and Shixingda (Fujian) Textile Technology Co., Ltd. holds the same view.

It seems that if you want to get more high-end The popularity of fashion brands can make more profits. The textile industry chain must be developed in a balanced way to avoid falling off at a certain link.