The Economic Crisis Has Made Japan'S Richest Man Win The National Costume.

Unearned is always the most willing direction for people to interpret legends, but the external cause is also inevitable by internal causes.

The economic crisis has reduced the wealth of the world's rich and even the rich list has been rearranged.

In 2008, Nintendo's former president, Shan Nei Pu, was forced to give up the laureate of Japan's richest man and fell to third place, with assets evaporated 3 billion 300 million dollars.

But what is surprising and unexpected is that a Japanese named Liu Jing Zheng.

The retail tycoon earned a lot of money through the economic crisis: in 2008, his personal wealth rose and increased by 1 billion 400 million US dollars, which led him to the top sixth place in 2008, instead of being the new richest person in 2009.

By 2012, Ryui Masa and his family were more likely to pick the crown of the first richest man in Japan, with a net worth of $10 billion 600 million.

Ryui Masa himself said with pride: "the economic crisis is my friend."

Speaking of Liu Jing Zheng, her native place is unknown, but the Japanese UNIQLO is widely known. Ryui Masa is the boss of UNIQLO, who sells clothes.

Japan mainly relies on exports of manufactured goods. In 2008, its economic downturn was severe. Only 10 of the largest electronics companies expected total losses to reach US $20 billion.

Nintendo is one of them, and its assets have shrunk dramatically.

The overwhelming majority of UNIQLO close to 800 stores in Japan, coupled with a consistently stable clothing market structure, are much less affected.

"After the camel dies, the horse is naturally big."

Under the economic crisis, the assets of entrepreneurs in IT, automobile and financial sectors have shrunk dramatically, making Liu Jing more easily than in the boom period. The industry has so much appreciated Ryui Masa's status as the richest man.

Unearned is always the most willing direction for people to interpret legends, but the external cause is also inevitable by internal causes.

Ryui Masa said: "if the enterprise wants to achieve great development, it must face the big market."

This undoubtedly provides UNIQLO security for the crisis.

As the industry has said, the direct achievement of Ryui Masa becoming Japan's richest person is the positioning of "national costume".

Ryui Masa was inspired by the CD method of warehouse sale in American university campus, and he proposed to try to sell clothes in a store style self help shopping mall.

UNIQLO, like its name, is like a department store of clothing. The idea of hypermarket shares the pressure of rent. The diversity of styles and the fashion of fashion make the target consumers of clothing maximize.

The innovation of pattern makes UNIQLO make a huge profit.

At the same time, through the innovation of the same style, different fabrics and various colors, the economies of scale have been realized, making UNIQLO always maintain the image of high quality and low price.

As a result, people can buy clothes like buying daily necessities, without pushing their brains, pushing shopping cart as freely as possible in supermarkets.

In the economic downturn, UNIQLO's business model is catering to the more cautious consumers' tastes.

In Ryui Masa's definition, the threshold of big business is one trillion yen (about 81 billion 100 million yuan).

For his goal of becoming a one trillion yen enterprise in 2010, he believed that the merger and acquisition of an enterprise with a turnover of 23 billion yen could be achieved.

The good news of the economic crisis is here. After the financial tsunami, many high quality enterprises are confronted with business problems.

Ryui Masashiya plans to take advantage of this perfect opportunity to pick out suitable M & A partners.

As he said, "the biggest advantage of the financial turmoil is that it is easy to invest overseas and merge with foreign companies that are difficult to operate.

In the next few years, the company will invest $4 billion overseas.

And production enterprises. "

The world of contradiction and unity will never forget to set up an upward path for people. Even in the darkest crisis, there are always very opportunities to hide. Once it is discovered, a little bit of light will lead to a delicate commercial flower.