Summary Of Clothing Visual Merchandising

The core of clothing visual merchandising is moving and attracting consumers through visual design and display.

The purpose of visual merchandising is to convey and display the connotation of clothing brand, the individuality of clothing products and the business philosophy of enterprises through visual design.

The content of visual merchandising is from a broad point of view, including the whole content of CIS (enterprise identity system), from the perspective of practical operation, visual merchandising.

Summarized as follows:

(1) storefront

The first impression of customers is the storefront, including the location, the area, the style of store design and the ideas to be expressed.

(2) display

It requires three designs for the product: the first is the original design, the second is the display of the store, the third is redesign and collocation.

Chen Li Shi should redesign on the basis of the original.

(3) personnel

Apart from shops, customers are exposed to personnel. Therefore, the comprehensive quality, appearance and behavior of shop assistants need strict training and management. Therefore, many clothing enterprises and shops pay great attention to on-site purchasing staff's compliance, pre job training, post placement management and retraining.

Shop assistants are the most direct people to communicate with consumers, their hands and hands, the image of enterprises and brands.

(4) service

Customers feel the fashionable life advocated by the brand through the experience, feel the core value that the product can bring to the customers. Besides, the flowers decorated in the clothing store are decorated with coffee, snacks, candy and magazines, which reflect the warm atmosphere, showing the details of brand culture and brand personality.

(5) environment

When a customer enters a store, he sees not only a pile of goods, but also an integrated environment of architectural art, decoration art, audio-visual art and olfactory art, so that consumers can feel the culture and taste of this store.

(6) products

Products are the core of visual merchandising, and products can not be done well.

(7) fashion show

Product specific color, style, texture, style elements can be vividly expressed through the display.