Four Modernizations Of Sales Management In Clothing Enterprises
Institutionalization
No rules, no Cheng Fangyuan.
One
Clothing enterprise
Or if an organization wants to make progress, it must have a corresponding system to restrict employees and manage enterprises.
So is sales management.
Sales management requires certain rules and regulations, which depend on sales managers to implement, and ensure that they are formulated through relevant systems.
The institutionalization of sales management is the foundation of sales management.
With the institutionalization of sales management, enterprises or organizations must formulate an efficient, systematic and perfect system so that sales managers and salesmen can have "law" to comply with them, so that "law" must be followed.
The institutionalization of sales management can ensure that enterprises can adapt to the market environment and run efficiently.
Simplification
The more the management system is, the better, not the more complicated the better, but the more streamlined it is, the better.
The pursuit of modern enterprise management is simplification, and only simple is easy to implement.
The simplification of sales management is necessary, because simplification can save resources and improve efficiency.
Complex sales management in the organization of bed, in the process of reciprocating cycle, in a large number of time wasted, high cost.
Without simplification, we will not benefit from scientific management.
The simplification of sales management is feasible.
The complexity of human nature results in the complexity of sales management.
But the complexity of sales management does not mean that management operations must be complex.
Sales management can be simple and effective.
Sale
The simplification of management is the highest level of sales management.
This requires the sales manager to set up the idea of simplifying management. Through the innovation of ideas and the innovation of technological means, the complicated process, standard, system and operation can be changed to simple and convenient, and the flat organization is an example of the simplification of management level.
Humanization
To understand what human management is, we must know what human nature is.
Man is a complex. It is a complex change which is different from material resources. Human nature in marketing management refers to the nature of human being, that is, the nature of "good" and "evil" coexist.
There are different manifestations in different environments.
Therefore, the humanization of sales management should be based on the full understanding of all aspects of human nature, in accordance with the principles of human nature management, use and carry forward the benefits of human nature for management and development services; at the same time, the negative aspects of human nature to curb, weaken its negative role.
In the implementation and means of humanization of sales management, we should adopt a "human nature" approach and method, respecting individuals and personalities instead of subjectively restricting and restricting salesmen with the will of organization or the will of managers.
Under the premise of achieving common goals, we should give salesmen more "personal space".
Not only by rational constraints and regulations, but also by regulations.
Rationalization
The rationalization of rationalization is to constantly unreasonably adapt to a reasonable effort process, that is, better improvement, so as to ensure that enterprises have competitive advantages and sustainable development.
The rationalization elements of enterprise management 1. grasp the exception, focus on management; 2., get to the bottom of the matter; 3., self feedback, spontaneity.
Sale
Administration
We should cultivate an open, fair and just enterprise environment, and have a "bowl of water level" for any salesperson. We should not be unfair or biased because of personal likes and dislikes. We should treat everyone in a legal, reasonable and reasonable way.
In modern society, the state does not implement the policy of obscurant people, but develops the wisdom of the people. The value of human beings is universally respected. The effect that the sales managers take unreasonable management strategy is certainly contrary to expectations.
The sales management should be rationalized, and the whole enterprise should reach a consensus of all staff, form a common business philosophy, and create an excellent enterprise system and culture.
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