Analysis On The Practical Operation And Management Of Small Cost Underwear Stores

1. Do not store personal belongings in the store

The shopkeeper and shopping guide work in the shop from morning to night, and they inevitably need some personal items, such as a leather bag , certificate, key, cosmetic water, water cup clothes Etc. Therefore, there are some personal belongings of the staff in the underwear store, which is understandable.

However, the underwear store allows staff to store personal items and announces that these personal items can be placed anywhere in the underwear store. On the one hand, the underwear store is a public place to sell underwear and provide services for customers. If the personal belongings of the staff in the store appear here, it will appear that the management is not standardized and lacks professional work spirit; On the other hand, the random placement of personal items will destroy the overall beauty of women's underwear stores. Imagine that when a customer is browsing the underwear on the display, he suddenly finds that his goods are mixed with his own items, which naturally destroys his interest and affects his buying mood.

Therefore, the personal belongings of the staff of the women's underwear store should be specially placed in a fixed place that customers will not find. If conditions permit, it is advisable to purchase a specialized locker for shopping guides to place their personal belongings.

In addition, the shopkeeper should not forget that customers will also bring some personal items when they come to the store, such as backpacks, umbrellas, and previously purchased goods. If conditions permit, the shopkeeper should also provide a place for customers to put their personal items on hold. If conditions are limited, the shopkeeper should also help to take care of customers' personal items and place the loss and forgetting of customers' personal items, Influence the image of the underwear store in the eyes of customers.

2. Don't party with friends in the store

When shopping in the underwear store, customers sometimes encounter such a situation. The atmosphere in the store is very active and lively. At first, they thought it was a promotional event. When they walked in, they knew that it was the owner who was gathering with his friends in the store. Seeing the investment of the owner and his friends, customers had to leave bitterly, especially for female consumers who bought underwear.

Therefore, it is necessary to prevent shopkeepers from having parties with friends in the shop. If the shopkeeper wants to have a party with friends, he can choose a suitable place. If he chooses to hold it in his own business place, it will only delay business and leave a bad impression on customers.

3. Don't neglect bookkeeping

Running a women's underwear store will involve financial issues of money transactions every day, such as capital transactions between the store owner and the bank in terms of deposits, loans, transfer settlement, repayment, etc; Expenses for purchase and loss of commodities; Payment of shopping guide work and welfare expenses; The income and expenses (such as water, electricity, rent, etc.) of underwear stores from selling underwear every day. Financial problems involve all the economic activities of women's underwear stores, which is a necessary means to ensure the smooth operation of underwear stores. If the financial work of the shopkeeper is done well, it will save expenses, increase accumulation, accelerate capital turnover and promote the development of the underwear store.

It is precisely because the financial problems of the underwear store are extremely important, so the shopkeeper will generally hold the post of accountant of the underwear store to manage the accounts of his own store. However, in reality, due to the lack of professional accounting knowledge, the financial affairs of general underwear stores are not clear. Generally speaking, if the store owner feels that his own funds are tight, it means that the underwear store has been in crisis.

In fact, this kind of crisis can be avoided. It is the so-called "a thousand mile dike will collapse in the ant nest". Underwear stores are small businesses, relying on the accumulation of little by little every day. If the shopkeeper keeps a good record of daily income and expenditure, problems can be found immediately and remedies can be found in a timely manner, which will also avoid a more serious financial crisis.

When the shopkeeper develops the habit of keeping accounts every day, he will find the benefits of keeping accounts. He can know how to spend and operate every day and every month. When the financial needs to cut down, he can know where to start without affecting the normal operation of the underwear shop.

4. Don't confuse the expenses at home and in the store

The owner of the underwear store naturally has the right to dispose of the income of the underwear store, and in actual operation, the finance of the underwear store is also managed by the owner. How to deal with the fund of the underwear store depends on the owner's decision, Shopkeepers tend to mix their household expenses with those of the store when using funds.

Considering the development of the shopkeeper and the underwear store, it is not advisable to mix the expenditure of the home with that of the store, which will cause confusion in the financial expenditure of the underwear store. For example, the shopkeeper urgently needs a sum of money to pay the rent of the underwear shop and also to pay for water and electricity for his family. If he can use the collection of the shop to pay for the family's needs, how can the shopkeeper handle the accounting work of the underwear shop? It is conceivable that its financial situation must be in a state of chaos. If a loss occurs in time, the shopkeeper has no way to know. Therefore, if the shopkeeper wants to Underwear If the store is in good operation, you must separate your home expenses from the store expenses. Even if you have to use them as family income, you should record them clearly in time so that they can be traced in future audit.

　　{page_break}

5. Don't be religious

Some women's underwear store owners are religious believers, and they will place some religious ornaments in their underwear stores, such as some religious mascots, which symbolize avoiding evil spirits. The intention of these shopkeepers is very good, and they place good hopes on the underwear shop.

If it is personal, it is justifiable. However, the shopkeeper must make it clear that the underwear shop is a public place, not a private field. The underwear shop is visited by various consumers with different beliefs. If your shop is full of religious colors, it is likely to exclude customers with different beliefs. Therefore, It is better not to have religious color in the underwear store.

6. Do not carry out large-scale shipment during the sales time

It is often the case that when customers enter an underwear store, the shopkeeper and the shopping guide are putting the newly arrived goods on the shelf, and the products in the store are piled up in disorder. The shopping guides are busy registering for acceptance, unpacking bags, and displaying the goods on the shelf. There is almost no foothold in the sales place, and it is impossible to do business. In this case, customers have to leave without interest.

If there are a large number of underwear products on display in the sales place of the underwear store, the shopkeeper and shopping guide are replacing the displays in the window and on the wall. Customers are certainly unwilling to enter such a busy scene.

Some underwear store owners believe that inventory of products during business hours and re display of products can show the popularity of the store, but large-scale goods delivery will certainly affect sales and popularity. Although it is very important for new products to be put on the shelves and window showrooms, it must not be done during sales hours. This is a thing that must be remembered when operating women's underwear stores, including any kind of stores. Even if it is necessary to do something, it should be done after the end of business as far as possible.

7. Don't be penny wise and pound foolish for tax evasion

When you quit your job to start your own business, the biggest difference between you and the wage earners is that you have to pay the business tax according to the regulations. You need to declare taxes once a month, implying that you should pay taxes according to the specified taxes. It is the duty of every citizen to pay taxes. Shopkeepers should operate legally within the scope permitted by national laws.

Business people know that the more taxes they pay, the more support they can get from various government departments. Although tax evasion has benefited for a while, it cannot escape the punishment of the law after all. So don't be penny wise and pound foolish in order to evade taxes.

When opening a store to do business, the store owner strives to achieve the above seven points to prevent the loss of customers. However, to prevent the loss of customers, the following points should also be avoided:

1. Lack of change. The underwear styles sold by many underwear stores cannot keep up with the changing aesthetic requirements of customers, so that they cannot enhance the personality charm of underwear stores, resulting in the loss of customers.

2. Neglect customers' feelings. As the shopkeeper has more contact with customers, he gradually neglects to ask customers' feelings. In fact, although goods are important, customers' feelings are also important.

3. Lack of management and maintenance for customers. Many customers are greedy for small bargains. If you can give some special discounts or small gifts to regular customers in time, you may be able to retain a large number of customers, otherwise it will cause loss of customers.

4. offended the customer in language or behavior. Some shopkeepers are arrogant and not friendly enough, which makes customers feel resistant and leads to loss of customers.

5. Lack of self-confidence. Shopkeepers have no confidence in themselves and are afraid of contacting customers. Of course, they cannot provide the best goods and services, which will lead to the loss of customers.

6. The owner's image is poor. If the owner's image is too poor, customers are generally reluctant to deal with him.

7. Be eager for quick success and instant benefit. Instead of really caring about customers and putting forward practical suggestions for customers, they only focus on making money and make customers feel repelled. For the customers who come to the store for the first time, they are even more willing to sell underwear in the store product , which will frighten customers away. 8. Too subjective. Shopkeepers make subjective assumptions and do not pay attention to communication with customers, making customers dissatisfied with the service, which will also cause loss of customers.

?