The Economic Situation Is Not Optimistic. Binzhou Textile Seeks A New Development Model

The 10th China (Binzhou) International Home Textile Cultural Festival and the 3rd China International Clothes & Accessories The Cultural Expo opened in Binzhou yesterday. This festival takes the Home Textile Festival as the platform to fully display the cultural heritage of Binzhou home textile clothing industry to the national merchants. When the global economic situation is not optimistic, the export volume of textile products has decreased, and the home textile industry has also been impacted to a certain extent. As a major textile city, how will Binzhou go against the trend and develop better in the future to make the brand of Home Textile Festival stronger? In this regard, the reporter interviewed Xia Zhilin, chairman of Shandong Textile Industry Association.

The economic situation is not optimistic

Look for new development mode

Xia Zhilin first introduced to the reporter that the global economy has a downward trend this year, and textile products have been affected by it, and the export volume has decreased, which will inevitably affect the home textile, clothing and other industries, while the development of textile enterprises' export trade in India, Pakistan and other Southeast Asian countries has also had an impact on China's textile exports.

Binzhou is a major cotton producing city and a major textile city, with many large-scale and multi product enterprises such as Weiqiao Venture Group, Yaguang Group, Joyful Home Textile, etc. "The economic situation is not optimistic, the rising cost of raw materials and labor, and the difficulty in financing loans have a certain impact on some textile enterprises. In the face of these problems, textile enterprises are also actively adjusting their product and sales structure. When I visited some local enterprises in Binzhou, I also found some advanced practices that they actively adapt to the market, and the home textile festival also gave this Some enterprises have brought some opportunities for mutual learning, progress and exchange. " Xia Zhilin told reporters.

　 Home textile products push through the old to bring forth the new

Binzhou home textile is going against the trend

On the first day of this Home Textile Festival, there were more than 900 Home textiles Enterprises participated in the exhibition, and 15 key projects were signed, with a total investment of 7.299 billion yuan. "The Home Textile Festival has been held for ten consecutive times, with experience and strength. The brand influence of the Home Textile Festival is not only in Shandong, but also gradually becoming a national brand or even an international brand. This Home Textile Festival has also attracted many domestic businesses to participate in the exhibition and discuss cooperation." Xia Zhilin said that the scale of this year's Home Textile Festival is larger than that of previous years, with product types The number of exhibitors has also increased over the past years. Home textile products have been innovated. "More southern and foreign businesses have taken the initiative to invest. In the face of the downturn in the international economic situation, it is not easy to find so many highlights in the 10th Home Textile Festival, which also shows that Binzhou's textile industry has bucked the trend and has gradually developed into a national brand exhibition."

There are many highlights and new products in this Home Textile Festival. The tapestry series of Oriental Carpet Group Co., Ltd. is famous all over the country. This exhibition not only includes the tapestry of "Qingming River Map", but also the exotic Iranian tapestry, which is refreshing; The bamboo fiber products of Zouping Zhuzhijin Home Textile Technology Co., Ltd. are novel and unique, transforming the raw materials of traditional textile products, and innovating in science and technology; Yaguang Group's towels are exported all over the world, and the brand has a high influence in the world; The exhibition also attracted many enterprises with local characteristics, such as Huimin rope net enterprises.

　 Take Home Textile Festival as an opportunity

Develop deep processing industry

Shandong has a superior geographical position, and Binzhou is the main battlefield of the "Yellow Blue" strategic development and development, with unique advantages. Binzhou's home textile enterprises such as Yaguang, Joy and other big brands are also well-known far and near. Although there are many large enterprises, the popularity of the finished home textile products is not enough. How to call the brand of Binzhou home textile products nationwide and even internationally is the main problem facing the textile industry in Binzhou.

"As a regional exhibition, the annual home textile festival is not small, especially from the scale of this year's exhibition, Binzhou has expanded its scale, and many businessmen from other provinces are coming here as a good example. Binzhou is getting through the market step by step." Xia Zhilin said that the reason why the famous home textile products are not famous is that the proportion of primary processing similar to yarn and cloth is large, The textile industrial structure is relatively traditional and should be developed in terms of product structure adjustment and deep processing.

"In fact, Binzhou City and even Shandong Province have started to adjust their products, industrial structure and raw materials. For example, some home textile products use multi-functional fibers and waste plastic sheets to replace cotton to produce carpets, towels and other home textile products, which have improved in terms of antibacterial, deodorization and comfort," Xia Zhilin said, The new highlights of this Home Textile Festival also show that the marketing structure of many enterprises is also changing, and they have created their own proprietary brands. The key to how to adjust the industrial structure lies in how to combine the enterprise's own positioning, and then develop according to the different needs of different stages of the market, "Home textile products, in particular, must be developed in the direction of adapting to market demand. For the current situation of Binzhou's textile industry, it is necessary to develop towards the middle and high-end direction, from primary processing to deep processing and then to deep processing. Take the exhibition as an opportunity to identify opportunities and promote Binzhou spin Enterprise development. "