The Development Of Clothing Industry In Xinjiang Needs To Be Tested.

"What is missing?"

Because of the long poor soil and lack of "nutrition", the developing soil needs to add a lot of material ingredients that can make the garment industry grow and grow.

Some people say that the development of Xinjiang's clothing industry is just right now. It has policy advantages, geographical advantages, resource advantages, market advantages, cultural advantages and certain industrial foundation. However, with the high standards of domestic and foreign counterparts, we are not the same stars. What is the difference? What needs to be filled?

Policy execution needs to be tested.

By 2015, the garment processing industry in the autonomous region realized sales revenue of more than 10 billion yuan, more than 30 billion yuan in 2020, an annual growth rate of more than 20%; in 2015, the total volume of clothing trade was 85 billion yuan (including exports), and 300 thousand people were employed, 2020 total trade volume was 160 billion yuan (including export volume), and 500 thousand people were employed.

Xinjiang has become the most influential garment production base in Western China and the bridgehead to the West export. It has formed a more complete garment trade logistics center and built Urumqi, Kashi and other places into Western China clothing production base and distribution center in the Central Asia, Western Asia and Russia.

This is the development goal of the new political development [2012] 59 - "on accelerating the development of the clothing industry in Xinjiang".

What is more concerned is that the 22 policy measures put forward by the "opinion" are undoubtedly very good for the local clothing brands in Xinjiang, or for the famous clothing brands that will soon enter Xinjiang's construction and production bases.

The 22 policy measures cover investment, financial support, finance, taxation and talent development.

In the opinion, for the first time, it is clear that a series of preferential policies and special funds should be adopted to support the construction and development of Xinjiang's clothing independent brand, and provide support for the pformation of garment enterprises, and encourage garment enterprises to become bigger and stronger through independent innovation, brand management and marketing.

However, the implementation of policies is a question of people's minds, and will become the first "kan" in front of this industry development.

"The market can be solved by the market, and the market can not be solved by the government."

stay

Sun Xiuqin, a famous fashion designer in Xinjiang, is deeply aware that Xinjiang's talent in fashion design is very scarce and has come to the time when it has to be taken seriously.

She is very concerned about the policy implementation of talent development.

"Xinjiang is short of outstanding clothing design talents. This is recognized by everyone. As Xinjiang's own garment industry is not fertile, it is unrealistic and unworkable to rely on enterprises to cultivate talents. Since the policy is clearly aimed at strengthening the construction of talents, it is necessary to work out workable measures that meet Xinjiang's specific practices."

Sun Xiuqin said that because of the lack of platform for survival and development and low treatment, many of Xinjiang's own fashion designers had to stay away from Xinjiang and develop in the mainland.

In the past 4 years, she has had countless instances of wanting to retain talents but finally failed.

She also put forward specific suggestions. If a student who has designed a design to enter which enterprise work, the government should give this enterprise targeted reward and compensation, and stimulate the enthusiasm of enterprises to cultivate design talents.

"The growth process of a designer is piled up by numerous failed works. If there is no financial support, why should it be changed for successful design and promotion?" Sun Xiuqin said.

The industrial chain that needs to fill the gap

For a long time, people have always been optimistic about Xinjiang's clothing industry. The biggest reason is that Xinjiang has the advantages of resources and location market.

Indeed, Xinjiang is rich in cotton resources and is a net exporter of cotton resources.

At present, Xinjiang's cotton output accounts for about half of the total cotton output in the country. It is the largest pulp and viscose fiber production base in the country. It has abundant resources of wool spinning and flax, and all kinds of chemical fiber products have begun to take shape.

Secondly, the market advantage derived from location advantage is also very obvious.

In 2011, Xinjiang's textile and apparel exports amounted to 7 billion 280 million US dollars, of which clothing was US $5 billion 410 million, accounting for about 32.14% of the total export value, and the volume of clothing exported to the local market was about 50000000000 yuan.

There are also ethnic and cultural related advantages, that is, natural ties with countries such as Central Asia in ethnicity, culture and so on. Ethnic minorities in Xinjiang have similar interests in clothing, color, style and so on.

However, why do we keep these advantages, and Xinjiang's clothing industry is still away from the clothing industry at home and abroad for a long time? Experts believe that there are problems of insufficient resources, but not enough fashion, but there are also factors such as market access, brand influence and so on.

The fundamental problem is that the clothing industry in Xinjiang lacks a more perfect industrial chain, especially the fracture of the rear end chain.

Although this is a common problem in all sectors of the industry, Xinjiang also has its own benchmark.

In many Xinjiang clothing enterprises usually invest funds, manpower and material resources in the front end of processing and manufacturing, Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd. always revolve around the so-called industrial back-end.

They fully tap the multi-ethnic dress culture of Xinjiang, pay attention to the establishment of popular publishing platform and production processing and circulation system, and guide and enrich Xinjiang's multi-ethnic clothing consumption.

Dolikon Hugakomati, chairman of the company, said that in the past 10 years, there have been more than 40 brand stores in Xinjiang, and now they are working with the friendly group to set up their own brand counters with the commercial network platform of the friendly group, and sell a full range of more than 30 kinds of clothing and apparel products.

"In order to further enhance the brand effect, it is hard for us to invest in marketing outlets alone, and the cooperation with friendly groups has added a new mode to the sales channels of enterprises."

The company is also preparing to launch e-commerce aimed at the people's language website and expand the market space.

In addition, the reporter also learned that Hadice Oguchi, a famous fashion designer in Turkey, signed last year to become the designer of the company. Now the new style of her clothing has entered the proofing stage and will be officially launched next year.

The so-called market economy is

Always take the first place.

When clothing companies in Xinjiang turn their concerns to the market, then there is a clear direction for the pick-up of the industrial chain.