How To Train Loyal Franchisees In Women'S Shoes Industry

The history of the development of the industry has been more than a few decades. But today, the main theme of the brand development of SMEs is still around the two words of investment promotion.

Whether it's a new product conference or a marketing conference, or a few times a year, the ultimate goal is only one.

It has also been asked that many enterprises are expanding direct business because they are dissatisfied with dealers, and because they do not want their interests to be partitioned by the third parties.

However, such a phenomenon exists mostly in powerful brands. With the rising costs, it does not apply to popular brands.

How to improve the loyalty of agents? This problem has become an urgent problem for all enterprises.

A few years ago, the development of women's shoes industry was gradually developing.

There are so many franchisees. Because of their bright market prospects, many people turn to women's shoes business.

However, as the raw materials, labor costs and store rents increase year by year, the Chinese women's shoes industry and related brands have also encountered new development resistance.

In order to expand sales, many enterprises have launched the network sales business, and everyone knows that e-commerce is carrying out price competition, and the goods on the Internet must be cheaper than offline.

This action has broadened the sales channels for enterprises, but has brought more pressure on the agents. The competition among women's shoes industry has become increasingly fierce.

In this case, some of the franchisees changed their lines, and some agents originally only represented a brand, and now began to represent many brands.

For enterprises, there are fewer and fewer franchisees with rich resources and experience.

At this time, how to attract agents and how to make them loyal to the brand is particularly important.

In order to attract high-quality distributors, enterprises gradually reduce the threshold and increase the support policy.

Even some enterprises are eager to get the recognition from the franchisees, and agree to deliver the goods first and then pay the bills. As a result, they have been cheated by hundreds of thousands of yuan goods. The liar has seized the rush of expansion and rapid development of the enterprise brand.

Though sad, it also shows that the role of home textile enterprises and agents has changed a lot.

No longer high above, in the past, just before sales, regardless of after-sales service, poor follow-up service phenomenon has also been greatly improved.

Agents are most afraid of three things: first, the quality of products is poor; secondly, the delivery time is late; third, the price is different; if these 3 problems are solved, the agent has no reason not to cooperate with you.

The most fundamental reason why franchisees are willing to sign up and join is the material interest. But in the early days of brand building, they could not judge the prospect of the agent brand, and could only bet on it.

At this point, the sincerity of the brand is particularly important. Some high quality agents, even if they do not make money in the short term, are willing to help and develop potential brands to overcome the difficulties ahead.

In addition, some agents choose agents because of their preferences or because of their brand development.

In view of the current consumption trend, the cultural details of a brand are very important and can determine the future of its product.

For a good product, whether the price is high or not is not the most important issue for agents. After all, high cost and high added value mean high profits, such as whether the quality of goods can be guaranteed every time, whether or not it can be considered for the franchisee, in short, it depends on whether the brand is a partner who can trust and cooperate for a long time.

It is worth mentioning that, in the scarcity of quality agents, joint-stock cooperation can be said to be a positive new attempt, which can greatly enhance the enthusiasm of agents, and increase their sense of security.

The form of cooperation is not only so. At present, the cost of raw materials and circulation costs are very high. Agents with raw material resources or market resources are the objects of enterprise brand cooperation.