Fujian Footwear Exports To ASEAN Market Growth Is More Than Half

"From the present situation, our shoes are still popular.

Europe and the United States are in a recession, and foreign consumers should also be frugal. The sales of cheap sports shoes are better than those of expensive leather shoes.

Yesterday, the footwear industry association of Fujian province said that the change of economy has made foreigners' consumption habits change too.

The export of footwear is still growing.

According to customs statistics, the first 7 months, the province's export shoes 1 billion 350 million pairs, an increase of 2.3% over the same period last year; the value of 5 billion 560 million dollars, an increase of 9.9%.

At the same time, the development of emerging markets has also achieved results.

Although Fujian Province

The main export area is still the United States and the European Union, but exports to the United States and the European Union have decreased, while exports to ASEAN have grown rapidly.

In the first 7 months, the province exported 380 million pairs of shoes to the United States, 2.3%, 270 million pairs of exports to the EU, 10.8%, and 110 million pairs of ASEAN exports, an increase of 52.8%.

But there are also many difficulties behind growth.

Fuzhou customs officials said the shoemaking industry is a labor-intensive industry with low production technology content and stronger RMB exchange rate, which further increases the exchange losses of enterprises and directly compresses the profits of enterprises.

In addition, the price of raw materials and labor costs continued to rise, such as back glue increased by about 20%, PU, PVC and other leather up 30%.

The average wage of general workers rose to 1800 yuan per month. The bottom line wage of special jobs rose to 2600 yuan per month, up 20% compared with the same period last year. At the same time, the "short, small and scattered" orders also increased the management cost of enterprises, especially bringing difficulties to some small enterprises.

In this regard, Professor, School of management, Fuzhou University

The footwear products, as traditional export products, appear to be in an inverse trend, mainly due to their accurate grasp of market movements.

When the economy is depressed, foreign consumers will turn to middle and low end product consumption. At present, enterprises need to work hard on variety and fabric choice and grasp the characteristics of market demand.