Wenzhou Female Boss Qi Yaxiang Entrepreneurship History

Sixteen years ago,

Together with her husband, he took 50 thousand yuan from Zhejiang to Wenzhou to start business in Wenzhou.

From the beginning of the wholesale business of buttons and leather goods, to the wholesale agency of children's clothing, to the agent of brand women's clothing, the business of Qi Ya Xiang is getting bigger and bigger.

Next, she is going to represent some of the top men's clothing brands in the world. "The cost of investment is certainly more than a few million."

Qi Yaxiang firmly believed that business has the power to speak.

A

Take 50 thousand yuan to start and strive to win speed.

Once again, it was rejected by Qi.

In the strange city of Shenzhen, looking at the busy traffic in front of him, Qi Ya Xiang felt a sting in his heart.

Garment manufacturers' refusal is so direct, because in their view, "sales in Chengdu are not big".

Qi Yaxiang collects the mainstream every time he goes to Shenzhen.

Magazines, to find out what kinds of clothes the clothing enterprises do, the grade of them, and then screen out the needs of the Chengdu market.

After a long period of market research, the market for buying and selling has come to an end. She does not believe that high-end clothing wholesale can not create a way in Chengdu.

As early as 1991, Qi Ya Xiang and her husband came to Chengdu from Wenzhou, Zhejiang.

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The couple also took their 3 year old son and started with 50 thousand yuan, bringing buttons and leather products from their hometown to wholesale merchants.

In 1991, the people's market opened the new building.

The people's shopping center, representing the fashionable vanguard of Chengdu, opened its own hall selection mode from the past special counters.

But she went into the children's clothing area to see, there are very few kinds of children's clothing, children's shoes, and almost all of them are shipped from abroad.

And the styles, colors and cloth are all the same.

This allowed Qi Yaxiang to see business opportunities.

"Young mothers want their children to dress well and would rather spend money for their children."

At that time, there was not much choice in Chengdu - this is business opportunity.

Qi Yaxiang and her husband, after raising money around the corner and preparing for the five hundred thousand yuan reserve fund, began contacting the famous children's appliance manufacturers all over the country, hoping to get the brand agent qualification.

But difficulties followed.

After listening to her delivery plan, some vendors shook their heads firmly.

The subtext is that your strength is not strong enough, and your ability is not big enough.

Qi Yaxiang's solution is to put all the money he made on goods - making a dollar, spending only 2 cents, and the remaining 8 cents are used to expand the supply of goods.

No matter what difficulties he encountered, Qi Ya Xiang tried to win at speed.

After a quick analysis of market demand, she immediately began negotiations with manufacturers. "There is no chance to hesitate, it is better to act than to act. You are not fast enough to be eliminated."

Qi Yaxiang always tries to pport goods to Chengdu within a week, and to go up in two weeks.

During this period, the goods should be put on the counter before Saturday, because the number of people shopping on Saturday is the most.

Gradually, from the people's shopping mall to the light industry building and then to the department store, Qi's business expanded to seven or eight counters.

"Let customers quickly buy clothes to meet their consumption needs, and you can quickly succeed."

B

Take into account family business and do well in every role.

Qi Yaxiang is a businessman, but at home, she also strives to be a good wife and a good mother.

A lot of time to 12 o'clock in the evening, she has not finished the matter at hand, and at 6 in the morning and get up again, send her son to the kindergarten by bike, then ride to the warehouse to get the goods to the mall, and in the afternoon, pick up the children on time and go home to cook.

But she strives to do well in every role.

For example, when she was sending her children to school, she took a look at the market - chatting with kindergarten teachers and young mothers.

"We all have children, so we need to know what kind of clothes they need. By the way, after McDonald's and KFC started their business in Chengdu, she took dolls on weekends and looked at what children are wearing now.

She takes an active part in children's school activities in order to interact with her son.

On the "61" children's day, she will work with teachers to plan programs and choose clothes for performance.

And the brand she represents will come in handy at this time.

The parents felt something: "Hey, how comfortable the feel is, where did you buy it?" the teacher told him, "the Pacific Ocean".

Qi Yaxiang is the general agent of the brand clothing in Sichuan.

Qi Yaxiang took part in these activities mainly in order to enter the market from "inside".

When she made children's clothing in the Pacific, her daily sales volume of a single clothing brand was as high as tens of thousands of yuan.

She believes that in deciding the consumption of children's products, young mothers account for 70%, while dolls account for 30%.

Comfort is the primary factor for mothers to choose things, followed by prices.

And the brand that she represents, the price is about 100 yuan, but the price is not very expensive, and is very popular with white-collar and bosses.

C

Children's clothing business is bigger and bigger.

With more contact with young mothers, from buyers to friends, she finds that most of these friends have strong loyalty to brands.

In order to investigate the operation of clothing brands abroad, she went abroad to Italy, Milan, France, Paris, London and other fashion spots, which made her see the market prospect of branded women's clothing.

"The consciousness of Chengdu people is gradually awakening. Chengdu girls are beautiful, and there are fashion genes in their bones."

In 1994, she began to turn from acting children's clothing to acting as a brand woman dress agent.

The first foreign ministry store in Chengdu, the Pacific, entered Chengdu in 1993, giving her a platform to display "brand".

At the beginning, the Pacific made investment advertisements in the media.

It turned out that she had gone the right way.

"Before buying a dollar, can sell 1.2 yuan on the line, goods will enter, can sell the difference is good."

After making a brand of women's clothing, her abacus became more sophisticated - not just to do business, no longer blind, but to sell services.

At the front desk, do after-sale service for customers; internally, she starts to train employees; after the source, she provides the market information to manufacturers and communicate with merchants to help manufacturers produce products that are suitable for the market.

"There used to be something to go into.

Let's make a "cotton padded jacket" in Northeast China. It's the same in Chengdu, but this is not necessarily the case now.

Taking the Pacific as a springboard, Qi Ya Xiang's brand women's clothing business is getting bigger and bigger.

By 1997, she had mastered 8 well-known brands of women's clothing at home and abroad.

And these brands have gradually entered Chengdu Wangfujing, Renhe Spring and other shopping malls.

This increase in her business volume is not representative of "multiple turns".

D

Companies focus on top brands.

In 2001, Qi Ya Xiang began to become a man's clothing agent.

Because she found that before Chengdu men dressed too casually and lacked taste.

The wife and mother said, "the men in Chengdu also need a meticulous woman to serve them. They need a woman to care and dress them up".

How big is the profit? I only know that under her leadership, including the two tier market, there are thousands of men's clothing brands in Chengdu, but there is no such a famous brand at that time.

In the field of children's clothing, Qi has already owned a complete "production processing" industrial chain.

In addition, she studied tailoring, and loved cutting and designing. "To stick to this, the annual output value is several hundred million.

Later acting as an agent, there were children in the family who could not manage.

Then she even gave up the children's wear agency and the women's clothing that could bring her plenty of profits.

"Business is bigger, and it still feels like we can't manage it."

Finally, she simply hired a professional manager. She finally realized that a company should be run and asked to help others manage their own affairs well.

Qi Yaxiang did not want to disclose how large the company's assets are now.

Now, however, she and her husband split the company into two. She grabbed the agent for high-end men's clothing, while her husband was in another company responsible for the clothing business of Lotus Pond and the two tier market.

"If you want to be specialized, when the time is ripe, I will introduce some of the world's top brands."