Creative Marketing Of Garment Enterprises

It is a very deep knowledge. Its theory has experienced the evolution from 4P (product, price, channel, promotion), 4C (consumer, cost, convenience, communication) to 4R (Association, reaction, relationship, return), 4V (difference, function, value, resonance), and it is still possible to continue to evolve. Creative marketing is a marketing mode developed on the basis of a series of marketing ideas. Its main idea is to improve the user attraction and market share of product (service) through creative planning and service.

Popularly speaking, creative planning is to win big customers, big market and great influence by big thinking, big planning and big service.

The biggest difference between creative marketing and other marketing modes lies in its unified concept of creativity throughout all aspects of product R & D, production, promotion and sales, avoiding the disadvantages of disconnection between production and marketing in the traditional mode.

But because of this, creative marketing requires managers to have strong creativity and command and coordination capabilities, and those who need to implement have strong execution and team spirit.

The media operators should not only plan the obvious marketing project of "two benefits", but also strengthen coordination, guidance and supervision in the implementation of the project. The project operators must cooperate and work in a solid way to ensure the smooth implementation of the creative marketing project.

The core entry point of creative marketing is product, which aims to enhance the attraction of products to users through creative planning of product content and form.

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The successful experience of creative marketing is "demand oriented, problem oriented". Through research, we explore the needs of users. Then we integrate the advantages of our own resources on the basis of creative planning, form the core content of rich, solid and outstanding features, and carefully design and ingeniously package in the form of content presentation, so that products have creative elements and value elements in their contents and forms with exclusive, original and unique features. They can satisfy users' multi-level needs to the maximum and enable users to really feel value for money or even value for money.

The ultimate goal of creative marketing is the market. We should maximize the popularity and influence of products through the innovation of sales channels, sales means and sales strategies, so as to improve the market share of products.

Some media have made unremitting explorations, such as holding public activities to attract media attention and carrying out interactive community activities to attract audience participation and carry out omnidirectional promotion at various media terminals at the same time, which is full of the spirit of professionalism and sparkle in the brilliance of creative planning.

People often say that creativity is infinite and space is unlimited.

Indeed, from the perspective of human development and market rules, creativity is endless. Therefore, creative marketing is endless, and the market opportunities it may create are endless.

However,

The bottom line is national regulations, propaganda discipline and professional ethics.

Breaking through these bottom lines, creative ideas can only lead to "lifting a stone to hit one's own feet".