Adidas: "Challenge Your Olympic Dream"

In April, in order to invite more consumers to experience the Olympic Games in Beijing in 2008, the sports brand Adidas launched a new Olympic experience to challenge your Olympic dream.

The purpose of the activity is to create a unique Participatory Platform for the Chinese people who love the Olympics, and call on them to join the Olympic Games in the form of sports, and win the opportunity to learn from the sports stars and share the Olympic spirit and share the Olympic passion.

Two, activity time: "challenge your Olympic dream" activities from April 10th to May 10th, the organizers will announce winners in mid May.

Three, activity content: "challenge your Olympic dream" to provide participants with three unique dream opportunities: 1, compete with judo world champion; 2, challenge the "ten door" of football; 3, set up the "dream team" to match the old women volleyball team.

Four, the activities of stars: activities will revolve around 3 dreams. From April 7th to May 7th, online voting will be carried out. Adidas will help consumers dream of having enough sports and enough Olympic passion to come true.

Among them, Hu He, BOBO, Ruby Lin, Zhao Wei, Shang Wenjie, Li Yifeng and other entertainment stars will also participate.

Among them, "BOBO will ask the old woman Sun Wen for shooting skills", "Ruby Lin will follow the old volleyball woman Cui Yongmei learn volleyball skills" activities.

Five, consumer activities: 3 "Adidas Olympic dreams" that consumers can choose are: 1, challenge the Chinese Judo world champion (Tong Wen / Xian Dongmei) with your "one" winning skills, 2, establish the "dream team", fight the old women's volleyball team (Cui Yongmei, Li Guojun, Sun Yue); 3, attack the ten finger Guan (Qu Chuliang) of the main goalkeeper of the former Chinese national football team.

Six, the way of participation: consumers who are interested in winning the challenge can apply for participation in the Adidas Olympic theme website, and win the popular vote by sharing their personal sports experience. Participants will be given the opportunity to dream experience when the deadline is closed.

In addition, the grand Olympic Games sitcom "Olympic Games in my house" will record this activity, and the winner's dream experience will be shared with more people in the TV series.

Seven, the process of activities: "challenge your Olympic dream" has been officially launched in April 10th. The new form of activity has attracted the participation of many performing stars. Super girl Shang Wenjie, mainland men's idol group BOBO, famous actor Hu He and Li Yifeng have joined together to win the dream competition.

On the Adidas Olympic theme website, you can see the sports experience uploaded by these entertainment stars: Shang Wen Jie changed from the super girl to the volleyball woman; the BOBO combination shows the double ball technique; Hu He and Li Yifeng show judo skills.

Eight, on-site playback: in April 12, 2008, Li Guojun and Cui Yongmei, the former women's volleyball player who participated in the event, came to the shooting scene of "Olympic Games in my house".

In the studio, the recruitment drama about Adidas Olympic dream is being shot in an orderly manner.

"The Olympic Games at home" became the first group of participants in the Olympic experience. Li Guojun and Cui Yongmei also participated in the play.

Li Guojun, the former woman volleyball player, was very pleased to take part in such an Olympic promotion. "The significance of the Olympic Games is far beyond the victory and defeat in the arena, and the Olympic spirit is not just an athlete.

The 2008 Olympic Games will be held in Beijing. We hope that all Chinese people can understand and feel the Olympic passion and truly participate in it, which is the best interpretation of the Olympic spirit.

It is impossible for the 1 billion 300 million to unite. It is impossible for Adidas to be the chief executive of Adidas in Greater China. "The China Times": what is Adidas's idea of "2008 together, no impossible"?

Bai Wenkang: Adidas believes that the Olympic Games are not just athletes. Its significance is far beyond the victory and defeat in the arena. The 2008 Olympic Games will be held in Beijing, China. The passion of the Chinese people to the Olympic Games will make the whole country a real sport country, and the idea of "2008 together, no impossible" will come into being.

The participation of the whole people, the Olympic Games and the support of all the people will inspire Chinese athletes to fight hard and create good results on the field. This spirit will also inspire ordinary people to challenge themselves in real life and complete their own impossible stories.

Adidas aims to provide a more direct and authentic Olympic platform for the vast number of Chinese consumers through this proposition and a series of market activities. It gives us the opportunity to get to know the Olympic athletes, feel the Olympic spirit and share the Olympic passion.

China Times: according to your personal expectation, what kind of effect will this idea bring?

Bai Wenkang: after a lot of investigation and research, Adidas has found that many Chinese understand the Olympic Games not only in a sports event, but also in the hope that they can participate in it and become part of the Olympic Games.

Therefore, the creativity of Adidas Olympic Series advertisement is centered around the love and support of Chinese athletes. Through the most direct and shocking picture, it tells the story of Chinese athletes completing one after another seemingly impossible story on the Olympic Games with the support of the whole nation.

In the TV ads, the audience will see the women's basketball players of unremitting efforts, the Athens Olympic diving champion Hu Jia, the women's basketball player who struggled with the pain and Sui Feifei, and the famous football player Zheng Zhi who has been walking through the storm. They will be lifted up by the hands of millions of Chinese and are struggling to win in the Olympic Games made by tens of thousands of Chinese people.

China Times: what vision does Adidas want to achieve through this concept?

Bai Wenkang: through this concept, we want to convey to you that Adidas is standing shoulder to shoulder with all athletes and sports fans.

The concept of "together" shows the strength of the unity of the whole Chinese people: when 1 billion 300 million people are united, it is impossible.