The Current Situation Of The Apparel Industry Under The Financial Crisis: The Biggest Impact Of Fashion Enterprises, The Largest Underwear Enterprises.

2013 the New York spring and summer fashion week was held in the United States on September 6th -13, but under the influence of the economic crisis this year clothing Enterprises generally suffer from the decline of profits. The fashion industry has suffered the most impact, because fashion can be bought or not. Under the condition of general weakness of consumption ability, high priced and rarely worn fashions are first drawn from people's shopping lists.

A survey in Greece shows that most of the small and medium sized enterprises are affected by building materials, electrical appliances, clothing and decoration. Because of the economic crisis, Greek consumers first cut back on the consumption of these non essential necessities.

After more than ten years of brand development, a steady source of clothing business owners said that this year is the worst year of employment. Compared with the peak season in 7 and August, this year's sales volume has dropped by 20%, but it is much better than other small and medium-sized clothing manufacturers.

In addition, the export oriented small and medium-sized enterprises in China are also affected more. At the same time, due to the increase in domestic labor costs, there are already local enterprises to Kampuchea and other places to inspect the development of the plant.

As a national distributor of clothing, Guangzhou entrepreneurs have noticed the recent Nike, Adidas And even the news that everyone will spanfer the factory to foreign countries. It is understood that local enterprises have also gone abroad to investigate the development of local plants. At present, the cost of labor in Vietnam, Kampuchea and other countries is very low, for example, Kampuchea is only 150 US dollars / month, and now it is 500 dollars / month in the country. Even Vietnam is half as low as that in China.

However, although the labor force is cheap, local development may soon encounter bottlenecks. At present, the labour force in Kampuchea is only 14 million, while only 400 thousand of the garment industry is concerned. Even from the base of the labor force, even the expansion of its garment industry is also restricted by the labor force.

At present Garment industry Underwear is considered less affected. Wu Weilin, deputy general manager of Guangzhou Ligong min Knitting Co., Ltd. revealed that underwear (or home furnishing clothes) can still maintain growth in the entire garment industry, and the number of Ligong workers has increased by more than 10% in the first half of the year. First of all, the main domestic trade, accounting for 70%, and the number of customers in the elderly, they spend more. clothes Unlike young people's consumption habits, products that are rigid demand must be bought. Secondly, in terms of exports, the democratic economy must be the Middle East and the Chinese Hongkong market, avoiding the current European and American economies which are more seriously affected by the economic crisis, so the pressure is not so great.