The Trademark Transfer Of Quanzhou Footwear And Clothing Enterprises Is Booming

stay stone lion A shoe and clothing company engaged in industrial business in the 1920s recently launched an e-commerce project. In order to obtain the right to use the trademark as soon as possible and seize a favorable market opportunity, the company chose to purchase idle trademarks. It is understood that, like this company, enterprises that obtain new trademarks through trademark transfer are in Quanzhou Footwear industry More and more.

　　 Successful trademark transfer

After buying the trademark, Xindongdao Clothing Co., Ltd. quickly launched its own e-commerce brand Bosi Rogge on the platforms of Jingdong, Taobao, No.1 Store, Amazon, etc.

"The transfer fee was between 10000 yuan and 20000 yuan. I thought it was good and bought it," Gan Zhewei, e-commerce manager of Bosroger E-commerce Co., Ltd., told reporters.

A friend of the reporter, Mr. Zeng, runs a children's clothing enterprise in Quanzhou Development Zone. Due to his intellectual property awareness, he has registered three children's clothing and children's shoes trademarks and one outdoor products trademark in addition to the trademarks he uses. Due to the rapid development of outdoor enterprises in the past two years, Mr. Zeng's registered outdoor brand trademark was favored by another enterprise, offering 200000 yuan to buy his trademark.

Cai Jiangpan, the deputy general manager of Focus Network, who is engaged in agent operation by Shishi, is responsible for several brands of network operation, and also obtains the trademark use right through trademark transfer.

"Generally speaking, some enterprises eager to launch new products or transform tend to try to obtain trademarks by means of transfer to reduce the waiting time and risk." Wu Lixiang, general manager of Fujian Tianchi Trademark Agency Co., Ltd. It is understood that at present, the procedures for trademark transfer take about six months, while the application for new trademarks is often more than one year, and some of them may be rejected.

　　 It is difficult to assess the value

However, at present, the trademark transfer handled by Quanzhou enterprises is mostly concentrated in the circle of friends, acquaintances and relatives. For example, the Boss Rogge trademark was purchased by the boss of Xindolphin Island through friendship.

"A large part of the reason for this situation is that the information communication platform between the buyer and the seller has not been established at present, which leads to the transaction being carried out in a small scope. As a result, the range of trademarks available to the buyer is very narrow." Wu Lixiang said. It is understood that at present, there are about 10000 new registered trademarks in Quanzhou every year, 20% of which are idle. The total number of trademarks in Quanzhou has reached 131000, so it is estimated that the number of idle trademarks has exceeded 20000.

"In terms of the total number of idle trademarks, it should be said that the market for trademark transfer is very large." Wu Lixiang said, but there is still a problem in trademark transfer, that is, how to evaluate the value of trademarks.

It is understood that there are three commonly used principles for evaluating the value of a trademark: cost, including trademark design fees, registration fees, and advertising fees; Market evaluation: calculate the trade price of trademarks according to similar trademarks and similar trading conditions; Income, the forecast of income, cost, expense, etc. of trademark products within a fixed period of time. "In addition, the demand of both the supplier and the demander will also affect the transaction price. At present, the price of trademark transfer generally ranges from tens of thousands to millions of yuan."

　　 Avoid transfer disputes

　　 Gan Zhewei It is found that in the past year or two, Shishi has added a number of trademark offices. He believes that this is related to the fact that a large number of processing enterprises are seeking transformation. Whether it is domestic or foreign, or online or offline, it is necessary to have a formal brand registered trademark. In order to enter the domestic market or online market more quickly, enterprises tend to choose shorter cycle trademark transfer, even if the cost is several times higher than the registered trademark.

However, in Wu Lixiang's opinion, although trademark transfer is more convenient, there are also risks. For example, after the transfer of some controversial trademarks, some professional bid speculators tend to register different categories of trademarks with certain popularity. After the transfer of such trademarks, the buyer may have to bear legal risks.

In addition, trademark holders may register multiple categories for a trademark, such as 25 categories and 18 categories, but in the transfer, the relevant categories are not transferred to a buyer at the same time, 25 categories are transferred to enterprise A, and 18 categories are transferred to enterprise B, which is also easy to cause disputes.

Similarly, how to assess the risks of some enterprises' unused trademarks that have jumped out of the original industry or closed down is also a problem. "It is suggested that in the process of trademark transfer, enterprises should better ask a professional trademark office to make a comprehensive assessment of the trademark value and possible risks," said Wu Lixiang.