Everyone Wants To Change Vietnam'S Consumption Habits

The price of fan's website in Vietnam, combined with the actual income and consumption level of Vietnamese local people, is similar to that of Vietnamese version ZARA.

In addition, customers will design and produce exclusive products on T shirts and other products combined with local culture in Vietnam.

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The "Vietnam version" website shows that the main business is men's wear, women's wear, children's wear and sportswear. The price of clothing is about 120000 - 500000VND (Vietnamese shield), which is equivalent to about 36 to 150 yuan.

Although the price does not seem to be very different from that in China, considering the per capita income level of Vietnam, the location of commodity prices in Vietnam is basically the same as that of the international fast fashion brands such as ZARA and H&M in China.

According to the data released by the Ministry of industry and trade in Vietnam, in 2011, Vietnam reached $1300 per capita, equivalent to 27 million shield.

In this way, the monthly income is about $110, less than 800 yuan.

Fan Kong Vietnam website shows that the cheapest is the women's T-shirt in Vietnam 129000, which is worth about 39.5 yuan.

Relative to the local consumption power in Vietnam, the cheapest product they buy is about 5% of the total revenue.

For China, almost 3000 yuan of people who earn a monthly income of about 150 yuan are relatively high.

According to the senior personages in the clothing industry, Vietnam's clothing market is not rich, but it is simply divided into high-end luxury goods, mid Vietnamese brands and low-end clothing wholesale markets.

There is no international fast fashion brand like ZARA and H&M, and the market space of "fast fashion" clothing brand is promising.

It is obvious that fan aimed at this market blank, intended to build Vietnam version of "ZARA" and become a high-end brand in Vietnam's clothing market.

Under the environment of global economic downturn, emerging retail markets including Russia, India, China, Vietnam and Thailand have become attractive countries with fast economic growth, large population and huge market potential.

Gap, Zara, etc.

They all announced their entry into the India market.

According to media reports, in June 2012, UNIQLO opened its first store in Philippines. The next few stops will be Indonesia, Vietnam and India, and Vietnam will be included.

It is reported that in view of the Vietnamese market, apart from the commercial mode and technology replication, fan Kai Cheng will also design exclusive products in combination with local culture and consumer demand and enter the local market vigorously.

"All kinds of products with strong cultural properties, such as T-shirts, are sold well in Vietnam. We will consider combining with local culture."

Statistics show that in the past 10 years, Vietnam is the fastest growing country in the Southeast Asia using the Internet and the Internet.

Vietnam now uses 31% of the Internet, and the number of Internet users has increased by 200-300 people per year.

Although there are different forms of online shopping platforms such as group buying, purchasing, B2C and so on in Vietnam, there is still a gap in the independent brand business mode similar to VAI, especially in the apparel market.

Industry insiders say that accurate market analysis, localized market convergence, a similar social network development environment similar to that in China a few years ago, together with actual experience accumulated in the past five years in China, are very beneficial to customers.

In the long run,

It will change the consumption habits of Vietnamese consumers and stir up the traditional pattern of local clothing market.

And this is the first game of overseas layout for everyone.