Home Textile Industry To Solve Inventory Is A Pressing Matter Of The Moment.

At present, the most concerned issue in home textile industry is not sales but inventory.

Pressure is the most concerned and troublesome problem for enterprises.

Money is hard to earn, and often hard earned money is in the warehouse.

Inventory accumulation phenomenon is particularly prominent in the home textile industry. At present, home textile enterprises are in normal sales for six months in a year, and inventory in half a year.

Facing thousands of square meters of inventory backlog, home textile enterprises are worried, but the number of stocks is growing. What is the problem?

Home textile companies often focus on how to digest inventory through channel promotion and terminal promotion, just as obese people try to lose weight, but with little effect.

Because life habits and lifestyle have not changed, the fat will continue to be fat, and will become more and more fat.

In terms of inventory, inventory is often unable to fundamentally solve the problem. On the surface, it is the inventory problem. In essence, it is a systematic problem of R & D, management, finance, marketing, market information feedback and operation mode.

To solve the inventory problem of home textile enterprises, we must solve the problem from the inside to outside.

Once a large number of unmarketable stocks are generated, home textile enterprises must initiate a solution plan: the general manager or the marketing director shall set up a special cleaning inventory leading group, and cooperate with all departments of the company to deal with the inventory.

According to my previous experience in helping home textile enterprises to handle tail goods, besides the promotional discount activities, the following measures can be adopted:

Joint promotion.

And furniture, home,

Goods companies are bundled to buy and sell promotions, and the inventory is disposed of at a cost or even less than the cost price.

If the author helps a home textile enterprise to cooperate with a wedding house, take 3888 yuan wedding photo to give 2688 yuan new bed bed activity, has obtained the very good result.

Joint tail cargo distributors.

These agents in Yiwu and Guangdong can deal with the tail cargo through a variety of channels, but they are very low in price.

Replacement advertising.

It can cooperate with the media and exchange products as advertising fees. This is a good way to enhance brand awareness and reputation. If you click on IPTV, you will get a product with a market price of more than 60 yuan, and the manufacturer can dispose some unsalable towels and pillow stocks by replacing advertisements.

Change the brand and take the wholesale channel.

Replace the original high-end trademark and deal with it at a low price through the wholesale channel. The channel to choose is the non key regional market of the enterprise, and it should not affect the original channel and product channel.

Donate condolences.

The inventory products will be slightly repackaged, donated to the disaster area, or orphanages, welfare homes, public welfare organizations, combined with public relations activities to enhance the visibility and reputation of enterprises.

The key to the enterprise is to choose the right product, which is counterproductive to the object of donation.

A well-known domestic textile enterprise in Jiangsu donated a number of bedclothes and quilts during the Sichuan earthquake last year. It was found that many of them were mildewing for a long time and were criticized by the relevant departments of the state. Instead, they had a negative impact. We must pay attention to the necessity of opening the package to check the inventory of the donated products, cleaning up the dirt, destroying the damaged and deteriorated products immediately, and preventing such incidents from happening again.

The law of selling and selling.

The similar items will be divided into four sets, six pieces, or even sheets, pillowcases and quilts. The whole set will be sold as a single item, which will boost sales in the off-season.

Regional discount home textile terminal.

At present, such terminals have been formed, and they can be handed over to their inventory products. If conditions permit, different grade and different categories of home textile enterprises can jointly invest in building such a retail terminal to create a stable platform for clearing long-term inventory.

In a word,

Enterprises must not have a headache, but they are just trying to get sales promotion for their inventory. They only need to do some sales promotion in order to get better results than before. They must constantly optimize their daily operation and management in combination with their own conditions and market environment. In the new product development, we must consider "beauty is not as good as good, not as good as refined, fine as well as desirable".

The company should establish an effective management and supervision system to prevent unsalable inventory, establish its own rapid response system, and fundamentally change the embarrassing situation of home textile enterprises' passive digestion of inventory, from contingency to demand, lifestyle change, improve the management and reaction speed of supply chain, and achieve greater development and leap.