"Double Star" And "Special Star" Completely Broke Up

Two months after the duer "insider struggle" was revealed, Liu Shuli and his wife formally launched their new company "special star".

This means that Liu Shuli and his wife, who are under the control of the southwest double star and Ji'nan binaries, are officially separated from Wang Hai.

But Liu Shuli and his wife said that after encountering the "celebrity" siege, they still did not rule out the possibility of cooperation with the "state-owned" double star.

Special star on April 18th, Ji'nan Shandong mansion.

With the help of the special sponsor of the eleven national games, Liu Shuli and his wife also launched a new brand with the same name as the company.

Although it looks very strong with double star colors, the names of all the cards handed from the couple to product packaging and Banner Banners have been changed into the words of the new company.

The newly established company still follows the structure of the former Southwest double star and Ji'nan double star -- Liu Shuli is the chairman of the board of directors of Southwest special star, and Han Junzhi is the chairman of Ji'nan special star.

In the past, the family property was almost completely sealed into the new company. Liu Shuli said: "Southwest special star has more than 2000 chain networks and annual sales capacity of 1 billion yuan; Ji'nan special star has more than 600 networks, with an annual sales capacity of 500 million yuan.

Not only that, southwest special star also has shoes and clothing production base in Dayi, Sichuan and Chongqing Wanzhou, and 50 mu of land acquisition in Ji'nan port area is ready to build service centers.

What excited Liu Shuli and his wife was that they could finally carry out their sense of coming from the market in the stage of product design, and continue to do the so-called "low price and high quality" shoes clothing instead of the high priced products of "two star celebrities".

Appearance is considered to be a symbol of Liu Shuli and his wife's official separation from the two star group led by Wang Hai.

Shi Yunwen, deputy general manager of special star company, said: "as far as the current situation is concerned, it is impossible for us to cooperate with celebrities, and we will not agree with the two star group."

In April 19th, after hearing the news, the Qingdao double star group also thought that Liu Shuli and Wang Hai completely broke up.

For Liu Shuli and his wife's claim to control the 70% channel of double star, double star believes that "now can not be said so, many stores are back."

To this day, Liu Shuli and his wife still insist that Wang Hai is forcing himself to take this road.

Shi Yunwen said: "because of the well-known reasons, we have been out of stock for more than 2 months, and the products of the season have already been out of stock. During this period, we have expressed our wish to Qingdao SASAC many times, but so far we have not been able to restore our supply. We have no choice but to solve the problem of survival. We can only take the" save ourselves "approach to solve the urgent problem and launch the" special star "brand.

But on the day's public occasions, Liu Shuli and his wife had closed their mouth and stopped talking about Wang Hai and the double stars.

As Wang Hai had made an appeal to Liu's husband and wife, Liu Shuli and his wife had left Wang Hai a "back door".

The written reply of special star to our reporter said: "if there is possibility of cooperation with the state-owned double star group, the two sides can only sit down and negotiate under the principle of fairness and fairness and act on a voluntary and equal basis. Of course, we are willing to continue to maintain the national brand created by these generations."

Prior to this, Wang Hai repeatedly appealed to Mr. and Mrs. Liu Shuli that the dispute between the two stars could still sit down and talk with Liu Shuli.

Wang Hai valued the deep feelings he had formed with Liu Shuli and his wife over the years, and on the other hand, the channel resources of Liu's husband and wife.

The sequelae of restructuring will take the experience of Wang Hai for more than thirty years. Why did it make such a bad decision? In 1998, it began to sell the most important channel resource reform to individuals, leaving a hidden danger for today's internal strife.

According to introducing, the reform that sold to individuals at that time was a helpless burden.

In 1996, Qingdao double star listed the high-quality assets of the group on the Shenzhen stock exchange, raising 150 million yuan, and second years, the second star was again allotment of shares and raised about 50000000 yuan.

The two stars began to expand at the same time in the upstream production areas and downstream channels. At that time, only exclusive stores had expanded to more than 1000.

In 1997, the Asian financial turmoil came unexpectedly, and the external business environment changed. The rapid expansion of binaries quickly revealed that accounts receivable and inventories rapidly increased.

By the end of 1997, accounts receivable had reached 143 million yuan, and inventory reached about 86000000 yuan, but there was still 105 million yuan in book cash. By the end of 1999, inventory and accounts receivable had exceeded 300 million yuan, and short-term liabilities such as short-term loans were more than 70 million yuan, while the carrying amount of cash was only about 60000000 yuan.

Wang Hai's focus on the reform of the channel is to sell the stock in a discounted way to the individual at a time, so as to get the money back quickly.

But what Wang Hai did not expect was that at the time, the reform of counting the number of birds seemed to be different from drinking poison to quench thirst.

But Shi Yunwen denied that the establishment of special star was the result of Liu Shuli's deliberate flop.

He said: "after the pformation of the southwest double star, the advertising investment was as high as 32 million yuan, and the investment was double star or" W "propaganda. In 2006 and 2007 only 7 million yuan was invested in sponsoring the sports fair two times, and six roads in the southwest region were named for the double star road, and the construction of the 110 million yuan was double star production base.

Is it necessary if we want to flop?

Until the beginning of 2008, southwest double star and Ji'nan double star are still building double star chain stores. If we want to flip the cards, why don't we build "star chain stores"?

But in Wang Hai's view, the sequelae of market breaking and restructuring have begun to seriously restrict the development of double stars. The agents are alone, take their own hands and take care of each other's personal interests, kill each other in business, price each other in price, and do not show the shape of famous brand in service; and some agents have shown obvious centrifugal tendency to use the resources of double stars to run their own brands.

If these phenomena can not be stopped in time, the double star brand will be fragmented and even destroyed.

Wang Hai believes that Liu Shuli has trained himself and has made hundreds of millions of families. He should take the overall situation of the two stars into account. "At least give daddy a face."

In the spring of 2007, Wang Hai, who has already completed the pfer of celebrity property rights and shoemaking business, began to rectify the channel, hoping to have a smooth upstream and downstream channel through its own control.

But Liu Shuli and his wife do not think so. They say that no matter whether the southwest double star or Ji'nan binaries have no property rights relationship with the two star group, celebrities are naturally not eligible for the capital clearance of Southwest double stars.

In February 28th this year, the southwest double star sent to the Qingdao municipal government's "emergency report on Double Star events" that Wang Hai was about to leave. Celebrity industries began to disregard market order and market rules, and repeatedly took control of the state-owned assets of the Binxing group under the name of the double star group, and forced the holding of 51% of all the companies in the country that had been restructured and thoroughly clarified property relations with the group, especially those who had no connection with celebrities.

In fact, since the double star group issued the authorization to release the southwest double star in February 23rd, Wang Hai and Liu Shuli have nothing to do with their remaining feelings and memories for many years.