Zhejiang'S Lanxi Textile Industry Is In A Strong Trend. The European Debt Crisis Has Little Impact On The Company.

Zhejiang golden shuttle Spin The company is busy with production, the workshop is booming, and the workers are immersed in tight production. The company official said that although the company's exports of 95% of products, but the impact of the European debt crisis on the company is not large. Since the beginning of this year, the company has been running at full capacity and has opened up more than 10 new markets in Europe, the United States and the Middle East. In 1~8 months, the company achieved sales revenue of US $53 million, an increase of 20% over the same period last year.

Similarly, in Zhejiang, Mount Yunshan Textile Co., Ltd. also presents a busy production scene. The company's responsible person said that since the situation began to improve in August, the company has been running at full capacity, and orders have been discharged to the end of October.

Textile industry is a key characteristic industry in Lanxi. This year, the annual output of Lanxi cotton textile is estimated at 1 billion 800 million meters, equivalent to about 45 circles around the earth. So, what is the trend of Lanxi's textile industry this year?

Let's first look at the figures released recently by a group of China Textile Industry Federation: the national textile industry is generally affected by external demand, domestic demand slowing down and domestic and foreign cotton price differentials increasing. In the 1~7 month of this year, the total industrial value of textile enterprises above Designated Size reached 3 trillion and 146 billion 710 million yuan, an increase of 10.9% over the same period last year. The growth rate dropped by 18.8 percentage points over the same period last year. In the first half of this year, the total profits of textile enterprises above Designated Size amounted to 114 billion 790 million yuan, down 1.9% compared to the same period last year, and the growth rate was slower than 43.2 percentage points of the same period last year.

In the case of the "cold spell" of the textile industry in China, the textile industry in Lanxi has gone against the wind and has a stunning move: in 1~7 this year, the total industrial output value of enterprises was 10 billion 190 million yuan, up 32.53% from the same period last year, and the profit was 218 million yuan, an increase of 57.6% over the same period last year. Even the relevant people of the National Cotton Textile Association believe that Lanxi's textile industry is a "miracle" of the national textile industry.

Then, why is Lanxi textile industry going against the strong trend? The analysis of the people concerned, first of all, benefits from the market positioning and characteristics of Lanxi's textile industry. Lanxi's textile industry is dominated by cotton textiles. At present, the consumption concept of textiles has changed to pure natural products. Pure cotton products have certain competitive advantages over chemical fiber products. At the same time, Lanxi's cotton textile products are located in the middle range, and the products are mainly based on 20 to 60 yarns. The European debt crisis has caused the demand for high-end products to shrink, but the middle and low grade products are selling well. Lanxi textile industry has a relatively low dependence on exports, the market is mainly in the mainland, exports account for about 30%, and the constraints of the international market are relatively small, which is also affected by the European debt crisis. In addition, Lanxi textile has 9 state-level and provincial gold business cards, including "China weaving city", "China's textile industry base city", "Zhejiang cotton textile fine processing advanced manufacturing base" and "Zhejiang block economy to modern industrial cluster spanformation and upgrading demonstration zone". The brand influence of spinning and weaving industry has gradually increased, creating the first production of denim cloth, third of the total output of pure cotton cloth, the first of Zhejiang, and the towers of all kinds of towels in the same rank as the leading counties in the country.

At the same time, Lanxi textile technology and equipment advanced, spanformation and upgrading in the forefront of the country, is the main reason for the strong trend of Lanxi textile industry. Since 2003, the Lanxi municipal Party committee and the municipal government have promulgated policies to guide the textile industry to speed up the spanformation and upgrading of equipment, reward enterprises that introduce advanced equipment, and improve the level of technology and equipment in the whole industry. Especially in the past three years, textile enterprises invested more than 1 billion yuan in technical spanformation each year. Up to now, there are 23 thousand looms in Lanxi, of which more than 10000 are imported looms, and 80% of the textile enterprises have reached the advanced level at home and abroad, and the shuttling free rate has reached 100%. {page_break}

The advanced technology and equipment not only bring about the improvement and production of labor productivity. cost The promotion of product upgrading has promoted the overall competitiveness of Lanxi's textile industry. Lanxi Textile Association official said: "Lanxi textile enterprises using world-class equipment, when there was a shuttle loom, a worker can not manage three or four machines, and now a person manages 10 to 12 machines. Each production of a meter of cloth, the enterprise can save 0.3 yuan than the other domestic enterprises. Equipment "turn around" upgrade, but also directly promote the product "turn around" upgrade. Towels, cotton yarn and white cloth are the three carriages of Lanxi's textile industry. Now they are equipped with modern denim, fashion fabrics, elastic fabrics and so on, and enhance the overall competitiveness of Lanxi's textile industry. Like the "golden shuttle textile" 90% equipment, which has reached the international first-class level, both high-end denim products and bulk denim products can meet the requirements of customers. This is also the main reason why the company's export growth is gratifying.

In addition, because there are more than 1300 textile enterprises in Lanxi, and the demand for cotton yarn is large, the national cotton yarn 50 strong enterprises have set up distribution points in Lanxi, making the price of cotton yarn in Lanxi textile enterprises cheaper than 200~500 yuan per ton. Lanxi textile enterprises also carry out meticulous management, do well in energy conservation and consumption reduction, and strive to minimize costs, such as the group's investment of more than 2000 yuan this year to screw air compressors and so on, so that the electricity consumption can be reduced by 20%. All these make Lanxi textile industry have considerable market competitiveness.

The Lanxi textile industry, which relies mainly on domestic sales, mainly relies on the radiation effects of the textile market of Guangdong and Shaoxing. This year, it has expanded the Fujian Shishi market, and the marketing personnel of Lanxi textile enterprises running outside the market have more than 1000 people, well-informed, and have a strong market capacity, forming a diversified sales network combined with professional market, enterprise sales network, professional sales and e-commerce, and the domestic market is expanding.

Fortunately, in recent years, the brand awareness of Lanxi textile enterprises has been strengthened, technological innovation has been strengthened, and market competitiveness has been continuously enhanced. Up to now, Lanxi textile enterprises have 1 famous brand products in China, 3 well-known trademarks in China, 7 famous brand products in Zhejiang, 2 famous trademarks in Zhejiang, and 1 famous export brands in Zhejiang. At the same time, there are more and more enterprises that register textile trademarks abroad, and there are fifty or sixty trademarks. The research investment of textile enterprises is also increasing, and differentiated competition appears. In the past three years, Lanxi textile enterprises have 27 municipal R & D centers, 3 Jinhua R & D centers, 1 national high-tech enterprises, 5 Jinhua high-tech enterprises, and nearly 300 million yuan of research and development funds for textile enterprises to invest in new products and new technology development experiments. In addition to cotton Spin Fabrics, non-woven fabrics, multi-functional outdoor sports and tent textiles, decorative wall cloth and other industrial fabrics are also emerging, with considerable market competitiveness.