Labor Intensive Enterprises Such As Shoemaking Industry Are In Trouble.

RMB appreciation has broken seven for the first time, which has attracted the attention of all parties.

In recent days, reporters visited the exhibition area of three labor-intensive industries of textile, clothing, footwear and household appliances at the Canton Fair, and found that the decline in orders this year has long been expected by enterprises. For most export enterprises, there are too many uncertainties in the future export environment of China, which is their biggest concern.

Textile industry: this year is the hardest year. "This year will be the most difficult year in 30 years."

This is a speech that many exhibitors of this Canton Fair accept this reporter's interview.

In the textile and clothing exhibition area at the Liuhua exhibition hall of Guangzhou Trade Fair, the exhibition areas which were crowded with people in recent years are now relatively deserted, and American businessmen are rarely seen.

"Merchants are all consulted, so they can really sit down and talk little."

A fur garment exhibitor from Tianjin complained to our reporter.

When it comes to the impact of RMB appreciation on enterprises, most textile exporting exhibitors who mainly export to the US can produce their own "difficult classics".

For example, a sharp drop in profits, difficult quotations, fewer merchants, fewer orders, difficulties in developing new customers, and so on.

"Because of the appreciation of the renminbi, our business has lost 60 million to 70 million yuan since last year."

When it comes to the appreciation of the renminbi, the manager of the Comprehensive Affairs Department of Erdos booth is suffering from water.

"After 12 years, I feel this year is the most difficult year.

It is said that the export tax rebate rate will also drop, and the state macro regulation and control will also restrict the "two high and one capital", that is, increase the export duty to the enterprises with high pollution and high energy consumption.

Lu said, "business is becoming more and more difficult. It is estimated that this year's orders for cashmere clothing will be reduced by 35% compared with the previous year."

"Business is becoming more and more difficult."

The same dilemma exists not only in textile and garment enterprises, but also in the footwear exhibition area and home appliances exhibition area of Canton Fair. Many enterprises also sigh to reporters, "business is becoming more and more difficult to do".

In the shoe exhibition area, E Yasuna, a salesman, complained repeatedly to reporters: "can export tax rebate be cut down?"

Can RMB no longer appreciate? "

He said that the profit space of the footwear exports has fallen too much, and the enterprises are a little unable to bear it.

In the home appliance exhibition area, independent brands and expanding domestic market are the way to deal with the problem.

However, reporters found that under the pressure of appreciation of the renminbi, the price increase of household electrical appliances has become more common.

Li Xinghao, chairman of Chigo Air conditioner, who has participated in several sessions of the Canton Fair, told reporters this March that the current cost is rising. This year, CHIGO will raise its price by no less than 10% in the white goods sector.

In April 10th, the appreciation of the renminbi once again "broke seven". It is estimated that the price increase of CHIGO will increase.

Enterprises in difficulty have been looking for a way out, besides raising prices, upgrading quality, expanding the domestic market and exporting to Europe and the Japanese market.

Zhang Tao, manager of Jiangsu sainty clothing department, told reporters at the booth that the RMB appreciation has recently broken 7, which has a great impact on the enterprises, but it mainly impacts on the low-grade textile and clothing brands, so that the profits of the low-end brands will be reduced, but there will still be room for high-end brands.

Zhang Tao said that the company is actively developing high-end products and developing new fabrics.

And try not to be a middleman, but directly looking for guests, so as to reduce the intermediate process.

"The clothing of our enterprises is mainly exported to the United States, with an annual export volume of US $10 million," said Shao Chunguang, chairman of the company from Shandong.

However, after the appreciation of the renminbi, for the possible reduction of orders, we will shift from low-grade to high-end clothing, and increase exports to Japan, Europe and other countries.

Exhibitors three ambivalence in finding the road at the same time, reporters in recent days at the Canton Fair inspection hall also found that the RMB appreciation "broken seven" and the background of the rise in various costs of the Canton Fair, buyers and sellers mentality is very contradictory, also very complex.

One of the ambivalence: raise prices and order.

"We will lose money if we do not raise prices, and merchants will not be able to accept them."

The business predicament reflected by the salesmen of a clothing company in Tianjin is a thorny problem faced by most export enterprises nowadays.

Ambivalence two: it is unrealistic for small and medium enterprises to create their own brands in the short run.

"Enterprises know that creating independent brands is a way out, but it is easier said than done.

It needs a lot of innovative capital.

Big enterprises are easy to handle. If they are small and medium-sized enterprises, bank credit is tightening again. Where can we find such a large start-up capital? "

At the booth, a small and medium-sized enterprise told reporters.

The three of ambivalence is that it expects the government to "rescue the market" and is worried that the effect of the government's bailout can hardly be reflected.

Although many enterprises have sighed: "the new round of shuffling is about to start", but the small and medium enterprises that have already been out of breath under the pressure of RMB appreciation hope that the government can give support to the export enterprises at the policy level and provide some supporting information services to enterprises, so as to relieve their eyebrow worries and worry that the government's "bailout" effect will be limited in the market economy.