Olympic Sports Shoes Exhibition

The tenth shoe fair in Jinjiang coincides with the 2008 Olympic year. The organizing committee has put forward the slogan of "run-up to the Olympics". Exhibitors have incorporated the "Olympic" elements into the exhibition hall.

Anta, arid, 361 degree, and Meck - at the very beginning, the reporter turned around in the booth of many famous brands in Jinjiang, but he did not find the word "Olympic Games". In my mind, it was quite strange: how can we make good use of Jinjiang's brand and announce its own "Olympic strategy"?

After careful study, no, the two words of the Olympic Games have been merged into the booth layout.

Look, Anta sports booth Anta's booth is full of CBA players, national table tennis players, fencing team members and so on battle clothes, war boots, award-winning photos, even though the Olympic logo is not seen, but the photos shown in Wang Hao and Zhang Yining are all the most popular figures in this Olympic Games.

By then, the brand value of Anta will also rise as soon as they fold the crown.

It is no wonder that the promo in Anta booth has been repeating a sentence "08 wait for me to come", so Anta's "Olympic strategy" is on these athletes.

The slogan of "Water Cube" pavilion, Fuwa totem and auspicious cloud, double star "torch man" and the slogan of "Chinese women's hockey team" played by Olympic sailing boat and Merck...

In this product shoe exhibition hall, through the approximate calculation of the reporters at the scene, nearly 70% of the booth layout is linked to the Olympic Games, revealing a strong Olympic flavor.

The "Olympic" elements of the arlet booth are also ingeniously ingenious.

The brand image of Yali is divided into five chapters: green, red, black, blue and yellow.

Green symbolizes new life, mainly shows the course of development of enterprises; red symbolizes passion, showing the brand building process of enterprises over the past few years; black is a symbol of prudent display of enterprises in the whole shoe industry chain in Jinjiang step by step development process; blue represents the technological innovation consciousness of enterprises; yellow chapter mainly displays the products of enterprises, and implies the fashion of Yali products.

After the introduction of Yan Ya Jia, manager of the brand promotion department of the company, the reporter suddenly thought that these five colors are not the five ring signs of the Olympic Games.

In the past, the Olympic Games have been merged into the exhibition process of brand image.

Similarly, the carefully designed runway in the 361 degree booth, the display of the national badminton team of the Olympic gold medal regiment, which has been in cooperation with the enterprise for 10 years, and the five ring podium in the Meck booth are all in an ingenious way indirectly integrating the spirit and culture of the Olympic Games into their own brands.

No wonder the 361 degree brand operation center director Li Jun will say: "in the Olympic year, enterprises need not deliberately relate to the Olympic Games. The spirit and culture of sports displayed by each brand is itself an Olympic spirit."

Disney sport brand participated in the exhibition for the first time. The exhibition area of nearly more than 200 square meters showed the strong strength of Disney sport brand to exhibitors. It also indicated that the Disney sport brand entered the stage of rapid development in the 2008 Olympic year, and who is next to take the Disney sport2008 wealth train.

In 2007, in view of the good development momentum of Disney brand in China, Walt Disney (Shanghai) Co., Ltd. officially co operated with XTEP (China) Co., Ltd. to authorize XTEP (China) limited to launch a new Disney movement series in the Chinese market. Aiming at the group of young women who love Disney in the Chinese market, it will form the most abundant and most potential leisure fashion sports apparel brand industry of Disney brand, and deduce the classic clothing of Disney in China.

At the Jinjiang Shoe Expo, the Disney sport brand is not only on display area of nearly more than 200 square, but also shows the confidence and strong strength of the operator in the domestic market.

On the basis of the successful design concept of the "Dream Castle" booth in Chengdu Expo 07, the exhibition will further embody the elements of cartoon, fashion and sports, which will become a highlight of this exhibition.