In 2012, Adidas Will Record A Record Of The World'S First Pair Of Seamless Running Shoes.

Estimated 2012

Following the illegal operation of Reebok stores in India and the loss of sponsorship contracts of NFL (the National Football League), the Adidas group of Germany adjusted the Reebok leadership structure of its US subsidiary.

Matt O (MattO 'Toole) will be responsible for the development of Reebok brand in the future.

In the future, Uri Becker will no longer be responsible for the overall brand of Reebok, but will only be responsible for Reebok's UliBecker business in the US.

A spokesman for Adidas group announced and confirmed the news on Saturday (September 15th).

In the future, Matt O, the chief marketing director, will take over the development of Reebok brand, which will no longer be subordinate to Becker, but will be directly managed by Erich, the board of directors of Adidas group.

In April 2012, Adidas group announced the illegal operation of Reebok store in India.

In addition, Reebok Co's revenue from the US NFL sponsorship contract has declined. Now the NFL team is sponsored by Adidas group competitor Nike.

In the second quarter of 2012, Reebok's turnover fell by 1/4 according to the constant exchange rate.

In the second quarter of 2012, the sales volume of Adidas group increased by nearly 15%, reaching 3 billion 500 million euros as a result of the European Cup sales.

Adidas group is expected to record a total profit of 770 million euros to 785 million euros in 2012.

Adidas unveils the world's first pair of seamless running shoes

Coincidentally, the day before the start of the London Olympics, Adidas may have suddenly announced that they had a new seamless sewing technology for the sake of making a fool of themselves.

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(adizero Prime knit), similar to Nike's newly launched Flynite shoes.

It is said that this is the first creation of Adidas, the first pair of seamless running shoes in the world.

From the engineering structure, it has no seams, and simply says seamless.

As we all know, the traditional sports shoes are produced by sewing and stitching together a number of different shapes of materials.

Therefore, Adidas believes that this kind of running shoes produced by knitted digital technology belongs to innovation, and also brings gospel to athletes or sports enthusiasts, because he belongs to a sustainable development structure, and the revolutionary significance lies in the design of innovation, which meets the comfort needs of the sportsmen to the maximum.

In the eyes of Adidas, the London Olympic Games are the biggest sports arena in the world. It is worth the time when the new three years of research and development are launched.

At the same time, let this incredible technology go to the market front is also the right time.

This kind of shoe is not only seamless, but also extremely soft, and enough to support the hardness of footsteps. The strength of running shoes comes from fine knitting yarn. This yarn has flexibility and high strength.

Mesh mode also has good ventilation and permeability.

This unparalleled seamless engineering design determines that the structure of running shoes is also unparalleled in quality.

Secondly, the lightness of running shoes makes the wearing comfortably fit.

At present, these shoes are only sold in a small shop in London, and they will be added in the United States after the Olympic Games.

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