Prada Brand Story And Design Concept Of Top Ten Luxury Clothing Brands

In 1913, Prada The first boutique was founded in the center of Milan, Italy. The fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases designed by the founder Mario Prada have been favored and sought after by the royal family and the upper class. Today, this still popular boutique still has a high reputation and reputation in the Italian upper class, and the value of Prada products has always been regarded as a special enjoyment in daily life.

　 Prada brand story

Prada was taken over by Mario Prada's granddaughter in the 1970s, when it was a small brand in Europe. The environment change of the fashion circle in the 1970s was almost on the verge of bankruptcy. In 1978, Miuccia took over with her husband Patrizio Bertelli and led Prada to a new milestone. Miuccia as Prada General Manager designer Through her talent in fashion, she is constantly presenting the legend of challenge and innovation. Patrizio Bertelli, a creative entrepreneur, not only established a worldwide product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. Miuccia is looking for new materials that are different from traditional leather. After many attempts, Miuccia found nylon in air force parachutes cloth Based on light weight and durability, the "black nylon bag" has become a classic of Prada brand.

　　 Design concept

When the luxury decoration in spring and summer is coming again, Prada's design style suddenly has a great change of 180 degrees - return to simple and comfortable style. There is a sense of anti tide and anti climax. Miuccia called the spring / summer 2000 collection "fashion ABC" because she wanted to keep the evergreen basics in her wardrobe clothes -Sweaters, T-Shirts, simple Pleated skirt The dress, which is full of the taste of literati students and stewardesses in the 1970s, shows the beauty of sincerity lost today. That's what Miuccia says, "it's the only thing possible, elegant, good women, very fashionable.".

Since the late 1970s, when Miuccia took over Prada, he began to add a few clothing Design. Until the late 1980s, prada was still an Italian brand specializing in leather goods. However, in the trend of "advocating Minimalism" in the 1990s, the simple and calm design style that Miuccia is good at has become the mainstream of clothing. Therefore, Prada, who often takes "uniform" as inspiration, has even more become one of the representative symbols of minimalist fashion.

Many of the designers from different cities around the world are Prada leather enthusiasts. Donna Karen of New York is also carrying a black nylon series Prada bag. In the past two years, prada has also vigorously developed some popular styles of leather bags, such as small shopping bags, colorful colors, and easy to maintain canvas materials, which ignited another wave of bag popularity. stay shoes Although Prada has always been in line with Xinzhuang's design and echoed each other, its style is the leading indicator of shoe fashion. For example, square last, wedge-shaped heel metal baby shoes... Are Prada's fashion. From leather, clothing to shoes Underwear Prada has become a complete boutique Kingdom and its territory has been extended to the whole world.