Market Rules Make Wang Hai Lose Power.

In the face of market rules, the "old man" signboard lost its power. Wang Hai believed that if he had not risked the risk of "loss of state assets, imprisonment and punishment", the two companies would have used the double star trademark policy. There would not be a large number of people including Chengdu company and Ji'nan manager to become millions, tens of millions or even billionaires.

In April 18th, the "Southwest double star" and "Ji'nan double star" officially launched the "special star" brand, which means that the two companies that were originally the largest agents of the "double star" eventually separated from the famous Limited by Share Ltd (7.84,0.51,6.96%, bar) Celebrity Limited by Share Ltd (hereinafter referred to as "two star celebrities").

Liu Shuli, the former director of the double star of Southwest China, Han Junzhi, the former Ji'nan double star leader, was also the chairman of the board of directors of "special star" and "CEO" of "special star".

"Master" probably did not expect this time to encounter such a great resistance.

In Wang Hai's view, as a master of supreme authority, as long as we say a word, 51% of the controlling power can be reached.

His idea is very simple. "To be a man is to have conscience, morality, and good character."

In order to have conscience, morality and good character, we must know the truth.

He further stated that "Thanksgiving double stars and Thanksgiving presidents" should not be put on their lips, but they should be put into practice, and should be implemented in the decision-making of supporting the Party committee of the group.

The result of the implementation is to agree that Wang Hai's dual star celebrities will occupy 51% of the shares in the enterprises which have no assets relationship with them.

According to Wang Hai's thinking, he also has reason to ask Chengdu company and Southwest Company to be "grateful".

Because if he had not risked the risk of "loss of state assets, imprisonment and punishment", the two companies would have used the double star trademark policy, so there would not be a large number of people including Chengdu company and Ji'nan company manager to become millions, tens of millions or even billionaires.

In 2004, the double star group made a reform of the Chengdu company, and in order to support the development of Southwest China, Wang Hai gave the Chengdu company a preferential policy of "waiving four years' operating fee and four years' royalty."

Wang Hai believes that in the forefront of the market selling agent reform (Double Star Group under the operating company in accordance with the "annual installment repayments owed group discount money" way to "sell off", so that these companies become a private company with no assets relationship between the two star group, the most personal gain is the head of Southwest Company Liu Shuli and the head of Ji'nan company Han Junzhi.

He said that according to the Chengdu company's own annual sales of 300 million yuan in the southwest market, the gross profit of the Chengdu company is between 48 million yuan and 54 million yuan a year.

This is achieved in the case of "Double Star Group direct distribution and regional agents can not invest money".

Wang Haicheng is "empty handed silver".

Han Junzhi told the first financial daily that Wang's chief executive thought that the agent was relying on him to make a fortune. Now, "master" should be held as a "filial piety".

Wang Hai is recognized as the word "Lao Zi".

At the 11 day press conference, Wang Hai also talked about "old man".

From a personal perspective, Wang Hai believes that Liu Shuli and Han Junzhi should be "filial piety".

Wang Hai said that when Liu Shuli was a laid-off worker in a small factory, Wang Hai took him in a desperate situation.

Before that, Liu Han and his wife were quite "filial piety". Wang Hai's most expensive clothes were delivered by Liu Han and his wife.

"Speaking of filial piety, the whole two star group is no match for Liu Shuli and his wife."

Wang Haicheng, he did not control the stocks of others by "empty handed White Wolf".

It is reported that Wang Haiceng proposed to share 2% of the company's 51% stake in Southwest Company and Chengdu company.

But Wang Hai may have neglected two things at this time.

First, the registered capital of his double star celebrities is only 31 million 530 thousand yuan, while the assets of Southwest double star have exceeded 300 million yuan, and the annual sales volume exceeds 1 billion yuan.

In Liu Han's view, the 2% equity interest of double star celebrities plus the "master" signboard is far from being comparable to the 51% shareholding power.

Two, Wang Hai did not think that the "father" signboard had lost its power in the face of market rules.

"Special" background in the two star group, Wang Hai is very natural to "old man" self, the bottom line comes from Qingdao's affirmation of his performance.

This affirmation also supported him to have the courage to take some unusual measures to achieve extraordinary results.

Wang Hai has always emphasized that the establishment of double star celebrities is a special award made by the Qingdao Municipal Committee and the municipal government based on the special contributions made by Wang Hai to Qingdao.

Among the materials provided by the double star group, it is said that the two star celebrities are not individuals, but the backbone of the 30 years that Wang Hai president has contributed to the double star brand. It is a special award made by the Qingdao Municipal Committee and the municipal government according to the special contribution of President Wang hai to Qingdao.

Although Wang Hai is the largest shareholder in the 21.88% star star company, Wang Hai insists that the star is a subsidiary of the two star group.

This is because double star group and trade union share 16.5% respectively.

Moreover, the Qingdao municipal government has approved the pfer of the shoe making business of the dual star listed company to the two star celebrities.

According to Han Junzhi's introduction, Wang Hai, after holding a sales network, is ready to repackage the shoemaking business.

At the same time, double star celebrities were granted the right to use double star trademarks, and the SASAC approved 9/1000 of the use rate.

"This is a special policy that the government has given to Wang Hai president as the representative of the backbone of the 30 years' contribution to the double star brand" in the reform of state-owned enterprises.

The reason why it is special is that other people can't shake up 9/1000 of the famous stars even if they spend 15/1000 of their fees.

In a document issued by the double star group in March 17th, it is said: "so, some people say," you can use "double star", I can use it; you can take 15/1000 of 9/1000, which is simply untenable.

Another is the "W" trademark, commonly known as "big bird".

"W" trademark has now become an important symbol of double star products, even more than the original "two stars" trademark.

The trademark is also used on the main tire of a listed company.

The role of the "big bird" brand will become more evident in the future.

Wang Hai introduced 11 days ago that double star celebrities bought this brand from the double star group at a price of 2 million 300 thousand yuan, while Han Jun Zhi said that in order to cultivate "big bird", the advertising cost paid by the star group was tens of millions of yuan.

To be sure, without the policy of "special reward", it is impossible for ordinary people to get "big bird" at a price of 2 million 300 thousand yuan.

The confidence and mission of "life-long president" in Wang Hai seems that the big ship of the two star group left the helm of "the old man" and might lose its way.

"The old man" said on the 11 day: "when I was 33 years old from Vietnam, I got into the shoes door and walked to this day.

Therefore, I feel that my duty, my duty, should continue to carry forward this "shoe door shoe road", and continue to push the double star brand, no matter what kind of difficulties encountered, what kind of resistance it is, this is the responsibility of an old Communist Party member.

Wang Hai believes that in the development of double stars, "only I can see deeply and see far, so I want to be responsible for this brand, and I want to accomplish this historic mission."

The absolute confidence of the old man comes from his past success.

"Double star is under President Wang's advanced decision-making and guidance, after 30 years of reform, 30 years of struggle, 30 years of development, 30 years of glory, and gradually developed to today."

This is what the internal documents of double star group say.

At the same time, Wang Hai has also become the "lifelong president" of the two star group.

"Father" is not a person who is accustomed to playing cards according to the rules.

Under the control of the consciousness of reform, he was also quite astonishing.

At the beginning of the sale system reform in southwest double star, Wang Hai gave an example. The state-owned assets valued at 10 yuan were only sold for 2.87 yuan and lost 7.13 yuan, while the double star group lost more than 3 billion after the country sold out.

At the same time, Wang Hai also gave the Chengdu company a preferential policy of "four years' free of charge and four years' royalty free".

Double star brands are state-owned assets, and the free use of private enterprises is unavoidable of the loss of state-owned assets.

Wang Hai was not "imprisoned and punished", and he himself was the first major shareholder of the two star celebrities were also successfully established.

All these contributed to the courage of the old man to move forward.

But Wang Hai might have overlooked such a plot at this time.

In the past, his actions were the reform of the operation system of state-owned enterprises, and the core interests were embodied in the state level.

The core interest of this action is reflected in the double star celebrities, the dominant and more personal company.

In the past way of thinking, "go all the way," and may not get the result of the past.