Where Will The Southwest Double Star Go?

After the abolition of the "double star" agency, Chengdu science and Technology Development Co., Ltd. (southwest double star) and its 2000 double star chain stores will move to where it has become the focus of attention.

Yesterday, reporters learned that the southwest double star announced the establishment of the southwest special star, the creation of "special star" brand listing, "special star" tomorrow in Chengdu after a press conference, will immediately open a press conference in Chongqing.

"Special star" products will also be distributed around the conference.

At the same time, the southwest double star executives denied that they had reported the key materials of Wang Hai.

Southwest double star launched "special star" before the southwest double star in an interview with the media, he mentioned whether the launch of the "special star" brand has always been reluctant to speak, refused to admit that it will launch "special star" brand.

Last Friday (April 18th), Liu Shuli and Han Junzhi suddenly held a new product conference in Ji'nan to introduce "Star" brand products to Ji'nan dealers.

It is reported that the star company and the former Chengdu science and Technology Development Co., Ltd. are controlled by the same group, and are currently made up of Southwest special star and Ji'nan special star. Liu Shuli is chairman of the board of directors.

"Special star" press conference ahead of time, reporters at the "special star" Ji'nan conference site to see, temporarily built up display venues, and even some autumn and winter sample shoes have not yet time to paste "special star" trademark.

According to Wang Weifeng, chief capital operation officer of the former Southwest double star board, the "Star" trademark was registered in 2006, but it has not been used on the product. Until March 12th, after looking for the Qingdao SASAC, it began to organize goods in Fujian area.

At the press conference in Ji'nan, the company's top executives said they would launch a conference in the southwest at the end of this month to introduce "special star" products to dealers.

But the dispute over the channel is obviously a race against time. Yesterday afternoon, reporters again learned from the southwest Star office that the Chengdu conference will be held ahead of schedule tomorrow, followed by the Chongqing press conference.

"The first single order of 1 million pairs of shoes in Fujian has now arrived in Chengdu, and will be on the market at the end of this month after a press conference in Chengdu.

Clothing will also be available in the next two months.

Wang Weifeng said that the difference of management philosophy is one of the reasons for the dispute between Wang Hai and Liu Shuli. "Wang Hai wants to be a high-end, but Liu Shuli and his wife think that there is a market at low price."

Report Wang Hai?

It is not clear that "special star" will continue to take the double star brand's cheap and inexpensive market route. At present, it mainly relies on the OEM production of large coastal manufacturers, which is about 30% lower than the wholesale price of the original binary products, and the retail price is about 20%, while the two production bases invested by the former Southwest double stars in Wanzhou and Sichuan can only take up less than 10% of the production volume of "special star".

In addition to the benefits of the price, "special star" also offered preferential policies such as exemption from dealer advertising and affiliate fees, and two months' return.

Yesterday, some media reported that the southwest double star holds the key material of the "double door" Wang Hai, which is reported by the double star group. The reporter then confirmed the matter to the senior executives of the southwest double star. The answer was, "it is unclear whether there are materials for Wang Hai in the southwest double star."