• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Listen To The Voice Behind The List Of Shoes And Clothing Brands In Quanzhou.

    2008/4/23 0:00:00 10543

    Quanzhou Brand

    2008 Quanzhou shoe clothing brand origin influence investigation last week after the announcement, in the industry has both applause and doubts.

    Although the survey method has been widely recognized, the results of the survey seem somewhat unexpected.

    However, after a reporter's interview, it was found that there are many reasons for the cold war. The sales and influence of a brand are not directly linked to each other, but also have a great relationship with the brand's layout in the region.

    After the announcement of the 2008 Quanzhou brand origin influence investigation, many people in the industry have telephoned the reporters. They have both queries and questions. It comes down to the fact that many brands that sell well do not have any finalists or qualifying places.

    In terms of sports brands, many people in the industry believe that Anta has done relatively well in both the coverage of the terminal and the promotion of advertising.

    But other survey results seem to be against the general impression of the industry. For example, Jordan and Mu Lin Sen have not even entered the list, while noble birds, Philharmonic, and Ali have become a big upset because many people in the industry believe that the three brands have fewer terminals in Southern Fujian and less advertising.

    In the clothing sector, the industry believes that it is not surprising that the nine top four kings, the tiger cities, the seven wolves, and the seven cards are separated by the top four. However, the star's ranking is quite surprising before Lee Lang and the powerful fighter.

    The great bird seems to be the biggest upset.

    However, in the interview, many people in the industry hold a more positive attitude towards the rapid development of the brand in recent years.

    The head of the Quanzhou Footwear Association said that the overall sales volume of the birds has reached the top five in Quanzhou.

    Another resident in Jinjiang said that the "bird of honor" adopted a different expansion mode compared with the general brand. For example, from the very beginning, it paid great attention to the rapid expansion of the terminal, and the manufacturers' support for the channel providers and terminals was relatively large.

    In addition, it may also be a more important reason for this result. The bird chose to put the bus TV advertisement on the Minnan express express in the three places of fuxiamen spring. The main audience is business people and student groups.

    Jordan and Mu Lin Sen did not get the recognition of consumers. Insiders analyzed that from the perspective of consumers, many consumers classified Jordan as an international brand because of its trademark and brand name, and seldom knew that it was Jinjiang products.

    While the product of the production process, style and other products itself is much more affirmative in the industry, but the investment in brand promotion is not much, the impact is not large, resulting in the scale has not been greatly improved over the past few years.

    Compared with the unexpected, Xu Wenyu, the chairman of the group, is confident that the five top brands will be named after the brand.

    "In recent years, we have upgraded the brand connotation to" siren de Ya ", and made relevant dissemination and promotion, which has won the recognition of the vast number of consumers.

    I don't know what consumers in other parts of the world are saying about the evaluation of the group, but at least I know that there are more and more people who like St. "in our locality."

    The survey method was widely accepted by the reporter, and the survey method used in this newspaper has been widely recognized in the industry.

    On the day of the release of the survey, Yan manager, the brand of the global brand, received a lot of information from his friends and looked at the findings.

    Yan manager told reporters that because he missed the relevant reports of the first two issues of the 2008 Quanzhou brand origin influence investigation, he suddenly got the results of the investigation.

    "For the industry professionals who specialize in brand promotion, such findings must be very much concerned.

    If the investigation method is reasonable, we will serve as a reference material for some regional layout. "

    Yan manager said that over the past few years, he has gone through too many choices, but most of the ways are single, such as short message, Internet, telephone voting and so on.

    If we can really do the anonymous survey from the perspective of the terminal consumers, this way of investigation is more reasonable.

    Xu Jingnan, chairman of PEAK group, also expressed greater recognition of the investigation.

    From the 90s of last century, PEAK began to cultivate the Fujian market, and witnessed the twenty years of the whole Quanzhou movement plate.

    "It should be said that from the perspective of our industry, the findings are quite reasonable. Both the emergence of the new generation and the demeanor of the veteran are still there.

    The key is what we can learn from the survey method and findings in our industry.

    Many people in the industry say that through the survey, they are more concerned about their performance in the Fujian region, such as target consumers, single brand satisfaction, advertising recognition and so on.

    It is suggested that Lu Changquan, a well-known brand marketing expert with the corresponding reference, be set up in Beijing to serve another famous sports brand Lining in China. He once conducted a market research on Jinjiang brand.

    The results of the survey are quite different from that of our newspaper. According to his findings, Beijing consumers' recognition of Jinjiang sports brand is relatively low.

    "This is related to the consumption level and consumption grade of a city, and is related to the brand layout in Beijing. In addition, it is related to the way we contrast with other famous brands such as Nike, ADI, Lining and so on."

    Lu Changquan said, from the way of investigation, our investigation is more reasonable and objective.

    But there are still some improvements in the content of the investigation.

    For example, this newspaper and the third party investigation organization mainly carry on the investigation to the local 28 shoes and clothing brand, compared to go, is in the same plate, oneself compares oneself.

    "Choose 20 brands from 28 brands and answer some related questions. This may bring some fatigue to the investigator, which leads to the randomness of the survey results.

    If we can introduce other plates, such as the Wenzhou plate, internationally renowned sports plates such as Nike and Adi, it is easy to make a more objective evaluation of the weight of the entire Quanzhou sports plate in the minds of local consumers. Such an evaluation is relatively simple for consumers, and the results obtained are also more meaningful.

    • Related reading

    "Celebrity Industry" Or Private Chessmen?

    Market quotation
    |
    2008/4/22 0:00:00
    10252

    Zhejiang Wenzhou Enterprises Take An Active Part In The Formulation Of National Standards

    Market quotation
    |
    2008/4/22 0:00:00
    10489

    Labor Intensive Enterprises Such As Shoemaking Industry Are In Trouble.

    Market quotation
    |
    2008/4/22 0:00:00
    10393

    Shoes And Clothing "Double Male Club" Quanzhou Enterprises Find Business Opportunities

    Market quotation
    |
    2008/4/22 0:00:00
    10450

    "Shoes Capital" Appeared In The Consumer Goods Corridor Of State Road 308 During The Year

    Market quotation
    |
    2008/4/22 0:00:00
    10474
    Read the next article

    The Color Of A Pair Of Promotional Shoes Is Different.

    主站蜘蛛池模板: 特级毛片A级毛片免费播放| 中文在线免费看视频| 国产男女野战视频在线看| 欧美一级视频在线观看欧美| 国产精品香蕉在线观看不卡| 亚洲欧美日韩色| 尤物视频www| 欧美va亚洲va在线观看| 国产永久免费高清在线观看视频| 亚洲av永久精品爱情岛论坛| 精品小视频在线| 日本性生活网站| 国产v亚洲v天堂a无码| 中文字幕一二三区乱码老| 精品国产午夜福利在线观看| 女人全身裸无遮挡图片| 亚洲综合久久精品无码色欲| 91免费视频网| 李莫愁好紧好湿好滑| 国产小视频精品| 中文字幕无码精品亚洲资源网久久| 美女私密无遮挡网站视频| 好大好湿好硬顶到了好爽视频| 人妻少妇精品无码专区二区| 97人妻人人揉人人躁人人| 麻豆国产精品va在线观看不卡| 日韩精品一区二区三区在线观看| 国产区女主播在线观看| 中文字幕丰满伦子无码| 男人天堂网在线| 国产精品第100页| 久久精品国产久精国产| 老师你的兔子好软水好多作文高清| 性一交一乱一伦一色一情| 亚洲精品国产高清在线观看| 可以免费看黄的网站| 日韩AV无码一区二区三区不卡毛片| 国产一区在线视频观看| japanese中文字幕| 欧美一级高清免费a| 国产一级特黄a大片免费|