Jinjiang Builds World Shoe Industry Headquarters, Making World Brand.

Jinjiang sports shoes are valuable assets of Jinjiang. Footwear industry is one of the pillar industries of Jinjiang and Quanzhou, and its development is particularly fast.

Judging from the present and recent history, shoemaking industry has a good foundation for development in Quanzhou, forming its own superior industrial advantages: continuous improvement of production conditions, continuous expansion of production scale, improvement of product grades, emergence of brand-name enterprises, complete industrial support, and gradual formation of industrial clusters.

After the initial stage, the footwear industry in Jinjiang took the lead in setting up a licensing movement in China.

The subsequent capital market pushed the footwear industry of Jinjiang to focus.

The most significant thing is that Jinjiang shoes, as a whole, have started the association of sports shoes as the core. When we mention the domestic sports shoes, we will think of Jinjiang.

This is the most valuable asset of Jinjiang footwear industry and Jinjiang.

The development and rise of sports shoes has contributed greatly to the economic and social development of Jinjiang and even Quanzhou. What is more important is that Jinjiang's sports shoes industry is undoubtedly the city name card of Jinjiang and the symbol of Jinjiang's spirit.

Assuming that Jinjiang loses its position in the sports shoes industry one day, the spirit core of Jinjiang is bound to lose a lot.

Inevitable industrial pfer and non inevitable pfer results, however, with the continuous rise of raw material prices, rapid increase in labor costs, appreciation of the renminbi and other issues, industrial pfer has arrived.

The theory of industrial pfer reveals an inevitable trend of industrial pfer in the world. The footwear industry has moved from original Europe and America to Japan and Korea to Taiwan, Indonesia, Philippines and finally to mainland China. This is the trend of labor-intensive industries.

At present, the shoe industry, which has already been planned or pferred to the central and western parts of China, to Vietnam and India, has shown a trend of scale and inevitability.

To some extent, the pfer of certain sectors of the industry is beneficial to the construction of environment-friendly cities.

Jinjiang and Quanzhou, as southeastern coastal cities, do not have to worry too much about their own industrial optimization and upgrading in the face of the irreversible trend of the shift of shoe factories. But they must not be helpless and let go. They should really think about what we can keep in the face of the inevitable industrial pfer.

First of all, we must retain the Jinjiang spirit of the twenty years of sports shoes industry.

Embodied in the industrial links, is the footwear industry R & D, footwear marketing two high value ends, that is, as a research and marketing headquarters.

Because the shift of the footwear industry is the first shift in production. Is it necessary to pfer the headquarters for R & D and marketing to the fulcrum? From the perspective of the history of some sports shoes in the world, the answer is not necessarily necessary, but it is also worth our optimism.

The conclusion is that production can be pferred out, headquarters maintained, and roots kept.

The most worrying thing is that some shoe companies in Jinjiang and Quanzhou have tried to pfer headquarters, for example, some R & D centers and marketing centers have moved to Guangzhou, Xiamen and other places.

If production shifts and headquarters shifts, then Jinjiang sneakers are hollow.

World sports shoes headquarters base, as the world's brand name as China's PARKnSHOP industrial cluster, the industrial chain of the sports shoes base is now developing more concentrated and complete. There are still some advantages. Apart from the number of enterprises, production volume, share and brand, the World Trade Center Association has already planned a Quanzhou World Trade Center in Jinjiang. It is said that the title of the Chinese sports equipment base won in the near future is enough to show the thick accumulation of the sports shoes industry in Jinjiang. These advantages and accumulation are the good foundation for Jinjiang to build the world sports shoes headquarters base.

Building the world sports shoes headquarters base is an opportunity for Jinjiang to deal with the shift of shoe industry. It is to change the defense into the offensive, and to turn the passive into the initiative.

And once the world sports shoes headquarters base is formed: 1, strengthening Jinjiang's identification point in the world city, will help to promote Jinjiang's popularity in the world.

2, consolidate and enhance the sports shoes industry in Jinjiang, from the original worry about the harm brought by industrial pfer to the R & D center, marketing center and value center of the world, especially the Chinese sports shoes industry.

3, build shoe industry headquarters economy, realize Jinjiang industry upgrade.

The world sports shoes headquarters base should arouse the support of the two levels of government of Quanzhou and the province. The main body of the Jinjiang government is devoted to the construction of the world sports shoes headquarters base. It should become a bright spot in the Economic Zone on the west side of the Straits.

The world sports shoes headquarters base needs comprehensive, comprehensive and forward-looking planning. It needs the government to co-ordinate efforts to build hardware, such as land, urban environment, human settlements, laboratory conditions and other hardware, such as creating atmosphere, teaching and teaching, attracting talents.

The planning of the headquarters base area should ensure a larger area, pleasant scenery and good sea front. The functional units in the headquarters base are complete, such as hotels, clubs, location, service centers, laboratories, technology pformation centers and shoe industry colleges.

Of course, this is something that experts should fully consider and certify.

It can be envisaged that facing the inevitable shift of the footwear industry, relying on the advantages and taking the initiative to deal with it, building the world shoe sports shoes headquarters base will lay a foundation for the future of the sports shoes industry in Jinjiang.