Sports Marketing As The Biggest Attraction Of Shoe Fair

The Tenth China (Jinjiang) International Shoe Fair ended yesterday.

More than 2000 professional purchasers from more than 60 countries and regions went to the meeting to rush for gold, concluding a contract paction volume of 5 billion 320 million yuan and nearly 50 thousand passenger trips.

With the Olympic Dongfeng, sports marketing has become the most important point of this "shoe fair".

A large number of Quanzhou brands, through "moving the venue to the exhibition hall", highlights the "Quanzhou made" increasingly strong brand marketing capabilities.

In the exhibition hall, the "cross-country field" decorated with sand bags and wooden stakes, the mountaineering experience museum with tents and kettles, track and field track, small basketball and soccer fields, and basketball photo frames, runway exhibition stands, and Fuwa reality show have achieved good brand publicity effects.

In addition, this "shoe fair" has also planned for the first time the establishment of a small and medium-sized hardcover area and the "China Sports City - Jinjiang" comprehensive exhibition hall, attracting famous enterprises from 16 countries and regions such as Italy, the United States, Germany, Japan, South Korea, and Hongkong and Taiwan.

During the "shoe fair", our city also held a series of activities such as the Taiwan cargo ship's direct flight to Jinjiang and the foundation laying ceremony of the bonded logistics zone in Taiwan.