Good Luck Buys Electricity Supplier: Experience Wind And Rain To See Rainbow.

Technology always looks very simple. For example, we click to open a web page, which is very simple to operate, but the technology behind it is very complicated.

Li Shubin is the same. There are always some simple things behind simple things.

When it comes to starting a business, it always reminds people of the magnificent and hot blooded process.

Many entrepreneurs have painted a good vision for themselves when they start their business. It seems that success is just around the corner.

However, CEO Li Shubin described the reasons for his own business: interest.

The simple answer is very real.

Speaking of why he was an electric provider, he recalled, "when I was in high school, I wanted to buy a set of Lining's.

But the town we live in can't buy it.

Finally, I asked my cousin to get it from Shenyang.

This makes me think about how to make people in small towns get the things they need easily, which is my intention to do business.

It sounds too smooth, without ambitious ambitions or expectations of success. Li Shubin starts from scratch.

Today, however, he has succeeded. He has bought more than 5 million orders a year, and has become the largest footwear website in China.

He was deeply aware of the hardships of entrepreneurship. He only had three employees at the beginning of his establishment, and Li Shubin took up all the work of website design and technology.

After many hardships to come today, good music is already a more than 600 person enterprise, and Li Shubin under the simple appearance, but let people feel that is not simple.

Rainbow in the wind and rain

Cross professional examination to Tsinghua computer professional, and then from Qinghua graduate school to join the search for CEO, Li Shubin image.

Like many entrepreneurs in Silicon Valley, they take the initiative to do it, even if they need to pay more.

At that time, Li Shubin was rather "young and frivolous".

But in front of Li Shubin, he made reporters feel more calm and wise.

People who have experienced setbacks tend to have a deeper understanding of things.

Li Shubin dropped out of Tsinghua University as CEO of search and easy. At that time, he was already on the downhill path. Li Shubin was in danger.

But Li Shubin was full of confidence at that time. He promised Feng Junxin, the investor and patriot chairman of the company, to bring the company out of the mire.

But then Li Shubin failed, which was a great blow to him at that time.

But now he recalls his experience, and Li Shubin treasures it. He said, "the ultimate failure of search has made me aware of my shortcomings. For example, I am not good at some business matters.

At the same time, I also have a deeper understanding of my own advantages, which makes me more rational in my future business to avoid weaknesses.

He said, everyone has short boards, trying to supplement this short board is not necessarily wise.

Forcing yourself to do something you don't like, the final result is often not ideal.

I realized that my personality was introverted, so when I started to buy music, I took the initiative to undertake technical work and found someone who had experience in traditional industry and was good at business operation.

Told reporters that he once liked "alone", and now as a manager, he has made teamwork as one of the priorities of his work.

He said that the size of the company is bigger and the teamwork is very important.

In particular, such a long chain of electricity providers and industries closely linked to each other, the collaboration between employees is more important.

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Li Shubin changed a lot, but he insisted a lot.

Li Shubin thought very much when he was in college.

Speaking of college experience, Li Shubin was rather modest. "When I was in college, I was the same as most students. I studied postgraduate, Ph.D., and then I got a job in a multinational company in China.

I am a technical person. Microsoft and HP are all suitable for me.

When I graduated, I was still studying GRE and TOEFL, and I plan to go abroad.

At that time, I was no different from other students. "

However, the Communication University of China campus community walnut forest, but let people see his different place.

Though he said he just thought the school had such a good network environment, there was no community for students to share and communicate with, so he and other students who had hobbies with programming did it together.

But it turned out that Li Shubin did it, not someone else.

Success seems accidental but not accidental.

Li Shubin is not only a man of ideas, but also a man who dare to act and give, and turn his thoughts into reality.

Li Shubin is still the same today.

Good Lok bought at the beginning of its founding and was complained by customers.

He said: "when we started our business, we were very poor. We had no money to buy goods, and we sold a pair of shoes to get a pair from the store.

Consumers intend to buy shoes, they will call to ask if we have these shoes.

We can not say no, but in fact, we only went to the exclusive store to know if there was any.

And the store is sometimes very busy. We need to wait a long time to get the goods, and sometimes we can't even get it.

This is easy to meet with consumer complaints.

Because at that time, we were not cash on delivery, but consumers could not get shoes after paying, wondering if we were cheaters.

The worst time consumers ordered six times, and they spent more than 20 days coming and going.

At that time, our customer service was scolded by users.

At that time, I decided that money must be kept in stock.

Later, good luck bought the venture capital investment, and indeed the warehouse was built up, and not only that, but also happy to buy a logistics system in the mainstream cities, to ensure that the user's shopping experience.

Technology gene

Li Shubin, a self-taught student in college, was also a student in the school laboratory. He later took part in the project task. Later, Li Shubin joined the search engine and became chief technology officer. He is now the main leader of the company's technical work as CEO.

It can be said that Li Shubin has very strong technical genes.

Technology always looks very simple. For example, we click to open a web page, which is very simple to operate, but the technology behind it is very complicated.

Li Shubin is the same. There are always some simple things behind simple things.

This idea is also brought to Li Shubin's management style.

He introduced a case to reporters, which can be attached to shopping bags in Lok's distribution box, so that consumers can pick up goods.

Now that the delivery is delivered to the home, many users no longer need the bag. Sometimes the user takes out the bag and throw it away directly, resulting in waste.

Good Lok set an option on the website. If consumers need shopping bags, check them out.

No need, no check.

This seemingly simple move saves 1 million 500 thousand a year for good music, and little impact on user experience. It also achieves environmental protection and improves social benefits.

Win both at one stroke and another.

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Li Shubin said, in an interview, many reporters always asked me, what is the core competitiveness of Holle? Actually, the core competitiveness of good Lok is just a little bit of improvement.

In his view, the scale of one billion or more, in the business field, the difference is not large, the most important thing is meticulous management, improve the efficiency of the company's operation, to faster and more accurate service to meet the needs of consumers.

In order to improve efficiency, Li Shubin has played his own technical expertise. For those problems that can be solved by technology, he advocates technical solutions, and can not achieve extensive growth through human expansion.

He gave an example to reporters: "with the promotion of good Le warehouse construction, the scale of the warehouse is even bigger, so the purchase is not so convenient.

In order to save the time to pick up the goods, good buy Organization R & D personnel developed specialized software, designed for the warehouse workers the best picking line, thus solving the problem.

Li Shubin also asked employees, the company's operation problems, large or small, as long as found, we must solve.

He believes that Internet practitioners must have a spirit of enterprising. Employees should take the company as a stage and display their talents.

Li Shubin is a technology driven company.

Relying on continuous technological innovation, good entertainment has gained more and more obvious advantages over competitors.

Deeds are better than words. Tsinghua's "school spirit" also obviously affects him.

Solid, step by step, this is not only Li Shubin's style, but also a good buy style.

Now that Li Shubin has become a celebrity, he has participated in the Tianjin TV's signature program "you are the one". It has become the ideal Boss for many job seekers.

Li Shubin said highly of the "no one else's own" column. He said: "you are a very talented recruitment program. We have recruited talented people who are suitable for the company through the program. At the same time, we are a direct shopping website for end users. Many of the audience has also learned the good music through the program and become our loyal customers.

The shortage of talent resources is a recognized fact. Li Shubin told reporters that the development rate of China's electronic commerce after 2007 has exceeded any stage of any country. The outbreak of the industry will surely lead to a lack of talents with rich experience in the industry.

The company attaches great importance to the growth of its own team. Many middle and top managers are growing up with the company from small to large. Of course, we also welcome other talented people to join us at any time.

The reason why I participated in the column of "you are my own" is also out of consideration in this regard.

He hoped that "you can't help yourself" can help more job seekers find their ideal job, and hope that good music can get more job seekers' favor.

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Question: what do you think you have changed as an entrepreneur?

Answer: there are two kinds of entrepreneurs. One is to start a business, but not to work for others.

I do not belong to this type. I am the one who wants to solve problems and improve them when he sees problems.

During my undergraduate study, I made a campus community walnut forest, which I think is very meaningful.

At that time, we thought that the school network conditions were very good, and our Guangyuan College (now Communication University of China) did not have a community for students to exchange and share, so several of us who had hobbies in programming got together and started walnut forest.

Later, most of the business is also logical. I think I can solve the problem and make the reality better.

Question: many people think that Le Le is a website selling sports shoes. Is this a good business positioning?

Answer: we originally positioned

Because the main brand of sports shoes is also ten, it is easier to run.

We used to have two ways of thinking: one is to extend horizontally to all sports products, the other is to specialize in footwear.

We finally chose the latter. Good buy is equal to buying shoes, so consumer cognition is easy to form, and the market positioning is more clear.

But now our ideas have changed, and our business covers clothing, bags, etc. in the future, we hope that users can buy all the objects they need on our website and provide one-stop service.

Question: how to treat the capital cold winter of e-commerce? What kind of stage is the development of e-commerce?

Answer: from the user perspective, the market potential of the electricity supplier is still very large.

Online shopping behavior is basically irreversible, consumers will only continue to expand the scope of purchase.

It was unthinkable that consumers used to buy digital cameras online, but today they are very common.

The population of online shopping will continue to expand in the future, and the overall market prospect is very promising.

Capital winter is because the development of electric business has reached a more extreme stage, and price war is the best proof.

Each category does not need too many electronic business companies, for new entrants, the opportunity has been very few.

Therefore, it is understandable that venture capital is cooled enthusiastically.

Question: what is the focus of business in the future?

Answer: continuously enhance the user experience.

Because the profit model of e-commerce is like this, users only buy once, the website is sure to lose money, after buying several times, we can make profits.

This requires our users to have high loyalty.

Therefore, user experience is the key point, so we must let users repeat the purchase.