The Shoe Industry'S "Going Out" Craze Has Come To Light.

In October, Chinese enterprises' overseas investment activities became more and more active.

According to the latest data of the Ministry of Commerce, in 2012, domestic investors made direct investment in 355 overseas enterprises in 87 countries and regions in the world, and realized non financial foreign direct investment of US $4 billion 376 million, an increase of 59.9% over the same period last year.

In the "two sessions" held before, Premier Wen Jiabao mentioned clearly in the "government work report" that the implementation of the "going out" strategy is the first time that the government work report has listed the "going out" as a national strategy, and the positive signals it releases are exhilarating.

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In view of this, the "going out" craze has come to the surface. Whether it is to accelerate the layout of franchised stores or chain stores abroad, or to set up a overseas trading company with trade as its guide, or to engage in overseas processing trade in production and processing abroad, and even visionary business owners are starting to acquire overseas footwear brands, with diversified forms and clearer objectives.

Overseas processing trade in production and processing abroad has also become the mainstream mode of overseas investment for shoe-making enterprises. Most investment enterprises take overseas or all foreign and domestic trade and economic cooperation modes, and set up overseas processing plants matching local industries, so that both external resources and trade barriers can be avoided.

Domestic labor costs and rising raw material costs are also important factors that push enterprises to "go out".

An enterprise has its own production base and brand incubator in the country. If it has its own production base in other countries, it will be helpful for its long-term development.

Chinese not only create their own domestic GDP, but also have a global vision and create more countries.

GNP, "going out" is by no means simple and far-reaching.

"Going out" is the "good scenery here", but the problems encountered by enterprises are also coming.

Foreign factors such as industrial protection, lagging behind the construction of channels, confusion of cultural integration, the scarcity of internationalized talents, and the disconnection between foreign exchange services and actual needs all drag off the "going out" strategy.

Sometimes, industrial protection has cooled the enthusiasm of Chinese entrepreneurs to invest abroad, and the economic losses they have brought are more discouraging.

At the same time, in the process of brand enterprises to test the overseas market, there are many problems such as less marketing outlets, high logistics cost and difficult replenishment.

"The lack of internationalized talents is a big problem. Some compound talents prefer the emerging industries such as finance and IT, and are unwilling to enter the traditional labor-intensive industries such as shoemaking. In fact, the traditional industries also need high-quality talents, which are very useful here."

Many professionals in the industry believe that the lack of talent is the biggest problem for Chinese footwear brands to expand overseas.

In addition, how to adapt products to the local market and brand localization is also a problem.

Foreign exchange services matched with overseas investment can not keep up with demand, which is also an important issue reflected by enterprises.

At present, there are few foreign exchange services involved in financial institutions, and there are many key links in the pnational operation of enterprises, such as overseas factories, mergers and acquisitions of foreign enterprises, cross-border exchange, domestic settlement and so on. Foreign exchange services can be scarce, and are out of touch with actual demand, thus inhibiting enterprises.

"Enthusiasm".