Haining Leather Is Committed To Creating Brand Economy.

Haining China

Chagarin, deputy director of the Haining municipal management committee, summed up the development of leather in three stages.

At first, it only focused on quality, and later realized the role of brand. Now Haining leather has already started to guide consumption and become the leader of fur fashion.

Haining fur clothing is accelerating the trend of fashion fusion. It can also be understood that the leather industry in Haining is increasingly aware of the value of the brand of Haining leather clothing.

Borrowing cards

In recent years, with the "Haining"

"Regional brands are becoming more and more popular at home and abroad. Many well-known clothing brands at home and abroad cooperate with powerful enterprises in Haining.

Well known brands have strict rules for stitching a few stitches in a centimeter, and Haining's leather clothing enterprises are almost equal to international brands through such harsh details.

In the process of constantly dealing with international brands, Haining enterprises with great leaps and bounds in technology are no longer satisfied with making OEM processing for foreign major brands, and seek a deeper cooperation with foreign brands -- "borrowing cards".

The enterprise will get the right to use the international brand name, and paste the leather made by oneself on the international brand name and sell it again.

"We encourage Haining leather clothing to borrow the brand correctly and legally, and we also need to borrow the authentic brand, and we also recognize that the enterprise does the OEM processing for the fashion brand and the foreign orders of the leather industry.

We are most opposed to those who spend money wrongly and go to some so-called "brand names" that are not clear and unclear.

Li Zongrong, deputy director of Haining Leather City Management Committee, commented.

Create brand

"

"Hardships" can be seen from the history of the development of leather brands in Haining.

It is probably not too much to say that snow leopard is the founder of Chinese brand leather.

In the 80s of last century, Haining fur clothing, represented by the snow leopard, firmly grasped the three elements of quality, style and price, which made Haining fur clothing popular all the way.

"Snow Leopard" won the gold medal of the "ten famous brand clothes" and the international Lyons fair in France, which caused a sensation in the whole country.

Snow leopard mall opened in Jinling Road, Shanghai. Snow leopard opened the first brand leather clothing store.

With the slogan "snow leopard and treasure", Shanghai fashionable people are buying fur garments in front of the mall.

Snow leopard became popular, and Haining leather enterprises were delighted. In the early 90s, many leather manufacturers in Haining began to imitate snow leopards and create brands. At that time, 200-300 leather brands emerged in Haining.

After the heyday, from the mid 90s of last century, the market was counterfeited, the fur industry was out of control and diversified.

Combination

A campaign of "Haining leather fashion" has set up the largest visible display stage for leather goods in Haining: Leather caravans go through ten cities such as Qingdao, Dalian, Shenyang, Harbin, Xi'an, Chengdu, Wuhan, Hefei, Hefei, and Hefei, and have been promoted as "ambassadors" for the promotion of leather skin brands.

This is the first time in the history of leather wear in Haining. Wanli has become the Manifesto, sowing machine and propaganda team for Haining leather to further expand regional brand and enterprise brand.

In fact, as early as the new stage of fur clothing has brand and no brand to sell, the Haining municipal government and leather city management committee have always encouraged enterprises to create brands.

Haining China Leather City has introduced measures to subsidize enterprises to make branding ads, and dealers who sell more than 50% of their own brand leather will return 10% of their rents after passing the examination.

"Haining has better take the road of joint licensing, and a number of small businesses are united in the strength of large enterprises, and jointly make the brand stronger and bigger."

The director of the Haining Leather City Management Committee believes that "thousands of enterprises in Haining can not create thousands of brands, and can work together to win the ten brand, that is victory."

According to the news from the Haining Municipal Bureau of industry and commerce, leather and fur industry is still the backbone of the famous brand in Zhejiang and the famous trademark of Jiaxing.

Snow leopard, Mmonu, white-collar, oldshin and Fubon are among the famous trademarks in Zhejiang. Saint Ni, nine winter and fulshun are named as Jiaxing famous trademarks.

How do we not forget to create the brand in the temptation of the OEM and the advantage of borrowing the brand? In this post processing era of "brand is king" and the brand achieves the maximum added value of clothing?

In the domestic market, we must take the road of brand, and have the personalized brand plus fashion design and excellent quality to be recognized in the market. However, in the export market, whether it is from the strength of the enterprise itself or from the design ability, it is a rational choice for the enterprises to borrow the brand first.

From the imitation of others to the creation of independent innovation, from the early creation of famous brand products to the creation of famous brand enterprises, and from the establishment of famous brand enterprises to the "brand economy", the brand foundation of many leather garment enterprises in Haining has been constantly consolidated.

I believe that Haining's leather brand will be better and better on the road of brand creation both at home and abroad. Haining, China's leather capital, will create new resplendence.