Zhou Chengjian'S Wealth Story

This is the most worthwhile study

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Because it does not have 1 square meters of production workshop, less than 13% of its own direct terminal, but it is the largest wealth beneficiary.

This company is called.

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There is also a real controller named Zhou Chengjian.

Remove two ends, leaving only brand names.

In 1992, Zhou Chengjian's clothing workshop accumulated about 4 million yuan of original capital.

In 1994, he founded the name of the mus bond brand, but did not go along the old road of ordinary enlargement production. Instead, the sword went ahead and broke out of its own unique way of operation, a company that only directly ran the brand and management data.

It is very clear that the garment industry has no core technology at all, and foreign clothing can get the market in the mainland, depending on the brand.

So Zhou Chengjian outsourcing the two links of clothing and sales to other enterprises, leaving only the brand of "mus and bang Wei", saving a lot of initial production costs, and mobilizing the enthusiasm of other enterprises or franchisees, and taking "win-win" as the biggest selling point.

It is in this way of operation that the price of gross profit and gross profit margin of mastus bond is growing every year, and the gross profit margin is 1 billion 200 million yuan and 41.98% gross profit margin in 2007.

Affiliate sales and garment production are 100% outsourced in the process of "outsourcing".

There are two kinds of sales outlets, one is direct store, the other is franchised store. It has 2211 outlets and franchisees in the whole country, including 1927 franchisees, 87%, and only 284 outlets.

Any company or individual who intends to join the United States of America will be able to participate in the sale of the brand after offering shops and paying a certain fee.

After joining, the merchandise was provided by Maus bond. Sales revenue was 25% of the franchisees, and the rest of the income was owned by Metersbonwe.

So the franchisee and the company have effectively become a community of interests. The franchisees are selling hard to make profits.

To raise funds and continue to expand market share and expand marketing channels in this way is the main purpose of IPO.

This mode of operation is inevitably faced with complex logistics and distribution problems. Maitus Bang Wei does not have much money to carry out its own logistics and distribution. However, Zhou Chengjian is still adhering to the spirit of "virtual management", outsourcing the logistics to the logistics company, and the entire allocation data is controlled by the company itself.

Therefore, there are only four parts in which mus bond is really in its own hands: Commodity planning, product design, some raw materials procurement and a few direct outlets.

This mode of outsourcing will save a lot of money for the United States. If the original order was made by itself, it would cost 300 million yuan, while Zhou Chengjian had only 4 million yuan when he created the brand.

In the first quarter of 2008, the company's net profit amounted to 140 million yuan, which was close to 50% of 2007's net profit (360 million yuan).

The net profit in 2007 was nearly 4 times higher than that in 2006, while in 2006 it was nearly 8 times higher than that in 2005, and the rate of increase in profits was rarely seen in the market.

Zhou Chengjian clearly realized that his company was in the central position of the entire production and operation chain, and a large amount of information and data was controlled by himself.

Under which supplier and how many orders, and to which area to pfer the number of products, all by their own overall monitoring.

Therefore, the United States attaches great importance to the information system upgrade and development, which is exactly the second purpose of fund raising by IPO.

For IPO's time to market and its future development plan, Zhou Chengjian told the financial weekly newspaper that the specific time for listing is waiting for the notice of the SFC. At present, the company is actively coordinating and communicating with the SFC.

At the same time, as a major shareholder in Shanghai, the investment in China's clothing industry will not have any investment in other fields in the short term. It is the only goal to make it bigger and stronger. It is also the main purpose of the IPO.

The new rich family

Zhou Chengjian, like traditional Wenzhou businessmen, is gradually becoming family oriented.

Before IPO, there were only two controlling shareholders in the company, one was Shanghai Huafu Investment Co. Ltd. and the other was Hu Jiajia.

Huafai invested 90% of the company's stake, and Hu Jia Jia had the remaining 10%.

Shanghai Mei bang was founded in 2000 by the capital group of Zhou Chengjian holdings and the capital of Wenzhou group. The original capital was 10 million yuan. In 2003, it increased the registered capital by two times. The registered capital of the company changed from 10 million yuan to 120 million yuan. The number of shareholders increased 5 natural persons such as Yang Geling, Xu Weidong, Xu Jun, Jiang Yi and Wang Quangeng. 5 people invested 70 million yuan, but the money was actually awarded to the above 5 executives by the way of Zhou Chengjian's equity incentive.